5E Lesson Plan Template

Teacher

Date 2/28/21

Subject Social Studies/Economics/12th

area/course/grade
level

Materials Chromebook
Canva

Standards (State 6 ) Describe how specialization and voluntary exchange between buyers
and ISTE and sellers lead to mutually beneficial outcomes.
Standards for
6b) Students create original works or responsibly repurpose or remix digital
Students)
resources into new creations.

Objectives Students will be able to create a flyer advertising a product that they will sell
in their company. This will be demonstrated by the effectiveness and
creativity of their advertisements.

Differentiation This assignment will have differentiation because I will be allowing students
Strategies (How to create digitally or on paper. This will be an individual assignment where
will the lesson students will be able to create on their own but will get assistance from other
address the existing advertisements. Students with special needs will have a reduced
various learning written portion to complete and will have the option to complete on paper, if
styles of the needed.
students and the
needs of those
with special
needs?)

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The 5 Es

E Description

Engagement https://www.youtube.com/watch?v=MDeNopMCxVM
Students will begin class by watching this video which goes through a series of
marketing lessons and plans to create a well thought out and purposeful
campaign.
I will then show several successful advertisement flyers/posters from companies
like Apple, Nike, Starbucks, and Google.

Engagement Students will be asked to complete a padlet after watching the video. On that
Assessment Padlet, students will explain the 7 components of a successful advertising
campaign and what makes each component important.

Exploration Students will research their own successful advertising campaigns. This will
include many different media styles.

Exploration We will write and submit a brief summary on why the advertisement that we
Assessment found was successful or unsuccessful.

Explanation I will explain the different portions of the project that I am looking for the students
to accomplish. This will be where I help them create their Canva accounts and
begin to walk them through how to create a flyer/advertisement for their
company/product. I will explain the key components that must be included and
explain how it will be organized.

Explanation Students will demonstrate their understanding by the ability to create an account
Assessment on Canva and get to a template that they would like to use for their own

Elaboration Students will be shown an example of what is to be expected in their project.

Students will be expected to create an advertisement that has a slogan/motto
that customers find memorable, an example of your product, key features of your
product, where your business is located, any history of your business to reassure
the consumer.

Evaluation Students will be evaluated using a rubric on several components of their

project. This will include: creation of an advertisement using an approved
medium, a slogan/motto to help the consumers identify with your product,
an example, key features and promotions with your product, and a quick
history of your experience to reassure the consumer. They will also be
graded on the organization, flow, proper use of Standard English.

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References
Bybee, R.W. et al. (1989). Science and technology education for the elementary years:
Frameworks for curriculum and instruction. Washington, D.C.: The National
Center for Improving Instruction.

Bybee, R. W. (1997). Achieving Scientific Literacy: From Purposes to Practices.

Oxford: Heinemann.

National Research Council. (1999). Inquiry and the national science education
standards: A guide for teaching and learning. Washington, D.C.: National
Academy Press.

Polman, J.L. (2000). Designing project-based silence: Connecting learners through

guided inquiry. New York: Teachers College Press.

Note: Content of form approved January 2013.

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