Business

name

2024

EZSINAV
BUSINESS PLAN
TABLE OF
CONTENTS
FOUNDATION
1. Decide on Business Name & Logo
1 2. Set Up Co-working Training Rooms

ONLINE PRESENCE
2 1. Create Instagram Account
2. Develop Social Media Content Plan

OFFLINE PRESENCE
3 Begin Face-to-Face Sessions in Co-working Spaces

MARKETING PLAN
4 1. Identify Target Audience
2. Highlight Unique Selling Points

SOCIAL MEDIA MARKETING

5 1. Regularly Post Engaging Content on Instagram
2. Interact with Audience and Showcase Success Stories

LOCAL ENGAGEMENT
6 Utilize Local Forums and Community Partnerships

FEEDBACK LOOP
7 Gather and Implement Student Feedback

TEACHING & FOLLOWING UP

8 1. Teaching strategies
2. Plans and following up
SUMMARY

To establish an English language training center in

Turkey, focusing on preparing students aged 16 to
21 for proficiency exams such as SAT, IELTS, and
BUSINESS IDEA national English exams. The business will provide
both face-to-face and online classes, initially
using co-working training rooms.

The problem is the need for quality English

PROBLEM AND language proficiency training for students aspiring
to take exams. Your solution is to offer tailored
SOLUTION courses that address the specific needs of
students and alleviate concerns of parents,
ensuring a comprehensive preparation experience.

You plan to allocate a budget of up to 50,000 TL

initially, considering the use of co-working
BUDGET training rooms. This approach allows flexibility in
transitioning to a dedicated office based on
student numbers and some marketing.

The primary customers are students aged 16 to

21, while the secondary customers are their
TARGET AUDIENCE parents. Your marketing and communication
strategies will cater to both groups, highlighting
the benefits of the training center for students
and addressing parents' concerns.
1.FOUNDATION

Brainstorm potential names reflecting

BUSINESS NAME & education, proficiency, or your unique
approach.
LOGO Design a formal logo with the chosen color
scheme.

Research co-working spaces in your area.

SET UP CO- Negotiate terms for renting training rooms
WORKING per session.
Ensure the space is equipped with
TRAINING ROOMS necessary facilities for teaching.

IDENTIFY TARGET Develop personas for both students and

parents.
AUDIENCE Understand their preferences, concerns,
and expectations.
2.ONLINE
PRESENCE

CREATE Set up a professional business account.

Optimize the bio with a brief description
INSTAGRAM and contact information.
ACCOUNT

Plan a content calendar with a mix of exam

DEVELOP SOCIAL tips, success stories, and behind-the-
MEDIA CONTENT scenes.
Incorporate visually appealing graphics
PLAN and engaging captions.

TAILOR Create content that addresses students'

exam-related queries.
CONTENT FOR Share content reassuring parents about the
STUDENTS effectiveness of your training.
3.OFFLINE
PRESENCE

BEGIN FACE-TO- Promote offline sessions through social

FACE SESSIONS media and local channels.
IN CO-WORKING Prepare marketing materials for
distribution at co-working spaces.
SPACES

Design materials with a balance,

APPEALING addressing both student and parent
MARKETING interests.
Include clear information about the
MATERIALS benefits of your classes.
4.MARKETING
PLAN

IDENTIFY Tailor advertising campaigns to resonate

with students and parents.
TARGET Utilize platforms where both demographics
AUDIENCE are likely to engage.
Establish free-of-charge simulation exams.
Free webinars

Clearly articulate what sets your classes

HIGHLIGHT apart (e.g., personalized attention, success
UNIQUE SELLING rates).
Develop compelling messaging for
POINTS promotional materials.
5.SOCIAL
MEDIA
MARKETING

ENGAGING Establish a consistent posting schedule.

CONTENT ON Encourage student and parent interaction
through comments and DMs.
INSTAGRAM

INTERACT WITH
AUDIENCE AND Respond promptly to comments and
messages.
SHOWCASE Share testimonials and success stories
SUCCESS from students and parents.
STORIES

TAILOR Analyze engagement metrics to refine

CONTENT TO content strategies.
Use insights to adapt content to better
RESONATE WITH connect with both demographics.
STUDENTS
5.SOCIAL
MEDIA
MARKETING
Study tips and hacks: Share efficient ways
CONTENT to approach different topics, manage time
effectively, and overcome common
challenges.
Motivational quotes and stories: Encourage
and inspire students with success stories,
quotes, and reminders about their goals.
Exam-specific insights: Offer sneak peeks
into your lessons, highlight key strategies
for specific exam sections, and address
common pain points for each exam.
Interactive polls and quizzes: Engage your
audience and gauge their needs by asking
questions about their exam goals, study
habits, and preferred learning styles.
Live sessions and Q&A: Host live sessions
with instructors or successful students to
answer questions and provide real-time
guidance.
Behind-the-scenes glimpses: Show your
team's expertise and passion for education
by sharing snippets from instructor
training, office life, or student testimonials.
5.SOCIAL
MEDIA
MARKETING
Run contests and giveaways: Offer
ACCOUNT scholarships, study materials, or other
EXPANDING incentives to attract new followers and
encourage engagement.
Collaborate with influencers: Partner with
relevant accounts like educational
bloggers, study motivators, or past
students to reach a wider audience.
Use targeted ads: Consider running paid
ads on Instagram to reach specific
demographics and interests aligned with
your target audience.
Promote across other platforms: Share
your Instagram content on Facebook,
Twitter, YouTube, and your website to
drive traffic to your page.
Engage with your audience: Respond to
comments, answer questions, and
participate in relevant conversations to
build relationships with your followers.
6.LOCAL
ENGAGEMENT

UTILIZE LOCAL
Identify relevant local forums or
FORUMS AND community groups.
COMMUNITY Establish partnerships with local
PARTNERSHIPS businesses for mutual promotion.

ENGAGE WITH
BOTH STUDENTS Participate in community events appealing
AND PARENTS IN to both demographics.
Sponsor or host events that attract
LOCAL students and parents alike.
ACTIVITIES
7.FEEDBACK
LOOP
GATHER AND Create feedback forms for both students and
IMPLEMENT parents.
STUDENT Regularly review feedback and make
improvements accordingly.
FEEDBACK
8. TEACHING
& FOLLOWING
UP
Conduct a thorough diagnostic test to
identify students' strengths and weaknesses.
INITIAL Analyze results to customize individual
ASSESSMENT learning plans.
Provide additional resources or exercises to
strengthen weak areas.
Break down long-term goals into smaller,
achievable milestones.

Implement regular quizzes and mock exams

to assess progress.
REGULAR Provide detailed feedback on performance,
PROGRESS highlighting areas for improvement.
CHECKS Schedule regular one-on-one sessions to
discuss progress and address concerns.
Organize motivational sessions to boost
students' morale.
Celebrate achievements and milestones to
keep motivation high.

Conduct periodic exam simulations to

EXAM familiarize students with the exam format.
SIMULATION Analyze results to identify areas that need
additional focus.

Schedule regular meetings with parents to

REGULAR discuss their child's progress.
PARENT- Share insights into study habits, strengths,
TEACHER and areas for improvement.
MEETINGS