CAMBELL SOUP CASE STUDY

1. Develop a long-term communication strategy

Selecting a college to attend is a long process for many students. They have to
consider academic programs, living arrangements, career opportunities, and
extracurricular opportunities, among many other factors.This means that they’re
going to have a lot of questions along the way. Help them answer those questions
and keep your school in their thoughts by developing a comprehensive
communication plan.
2.Focus on your unique selling points
Every student have their different goals, different strenght, every college has its own set of
opportunities and selling points.Marketing team can stake out a unique position and attract
students who are looking for those particular capabilities.
3.Build a responsive site
Many of your prospective students prefer to use smartphones and tablets over
desktop computers. Use responsive design, and your website will display and
function well on all screen sizes and browsers. Develop content that reads well on
mobile screens and enables easy contact via phone or email.
4.Optimize for targeted searches
Whether you work at a college with a few hundred students or a large university
with several thousand, applicants choose your school for a variety of reasons.
Some like the campus or the location, while others are interested in a specific
program. Some may be attracted by the number of online learning options
available.
5.Create content for a variety
You need to develop content for each channel in your marketing
strategy.Regardless of the channels you choose to utilize, you should have a
strategy for each. Develop content that appeals to prospective students, and more
of them will express an interest in your institution.