GENERAL SERVICES

MARKETING PLAN
BRILLIANT MIND
T- CENTER
 OVERVIEW
Welcome to Brilliant Minds Tutoring Center, where we
are committed to unlocking the full potential of every
student through personalized and effective tutoring
services. Established with the goal of bridging educational
gaps and promoting academic excellence, we specialize in
providing tailored tutoring solutions to meet the diverse
needs of our students.
THE TEAM

EJ Caspillo Krisha Donguines

Manager Key employee
Angel Marie Adolacion
Owner
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THE TEAM

Renyel Muyco Mychae Jay Cerbas

Chief Operating Officer Chief Financial Officer
Sophia Bianca Gajo
Chief Marketing Officer
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THE TEAM

Myra Mae Tolentino Jocelyn Penuela

Human Resource Manager Project Manager
Prence Calbonero
Administrative Assistant
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INDUSTRY OUTLOOK

In the ever-evolving landscape of education, the role

of tutorial centers has become increasingly significant
in shaping academic success and instilling a love for
learning. Brilliant Mind T-center stands at the
forefront, driven by a focused mission and well-
defined goals that aim to provide exceptional
educational support and foster a culture of
excellence.
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INDUSTRY OUTLOOK
Online Digital Community Differentiation
Engagement
Presence Marketing Strategies

A strong online The use of targeted ads Partnerships with To stand out in a competitive
presence through a based on subjects, schools, participation in market, tutorial centers often
well-designed grades, or exams can local events, and focus on unique selling points
website, active social help tutorial centers offering workshops or such as personalized tutoring
media engagement, reach their specific seminars contribute to approaches, experienced
and possibly online audience effectively. community faculty, or specialized
tutoring services has engagement. programs catering to specific
become crucial. educational needs. Word of
mouth is one of it.

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Target Audience

Students in Key Academic

Stages

High School Students( JHS):

Offering tutoring services for
high school subjects and
standardized test
preparation.

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SERVICES WE OFFER
Subject Tutoring

Test Preparation

Homework Help and Study

Skills Development

Home Tutor

Group Session

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COST AND ACCESIBILITY

300 Group Session/student

( 15 person)

450 per session (face to face)

Good for 4 hours
500 per session ( Home Tutor)

120 per hour (face to face)

160 per hour ( Home Tutor)
We can also offer scholarships
Assistance

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THREATS AND OPPORTUNITIES
ANALYSIS
BRILLIANT MIND
T- CENTER
 Competition from Online Platforms:

THREATS ANALYSIS Threat: The rise of online learning

platforms may pose a challenge,
especially if they offer similar tutorial
services at a lower cost.

Mitigation: Embrace online learning

and differentiate your center by
providing personalized attention,
interactive sessions, and specialized
programs.

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BAD
NEGATIVE
PUBLICITY OR
REVIEWS

Threat: Negative
reviews or publicity
can harm the
reputation of the
tutorial center.
Mitigation:
Encourage satisfied
clients to leave
positive reviews. 13
TECHNOLOGY
CHALLENGES

Technology Challenges

Threat: Technological
issues, such as
connectivity problems
during online
sessions, can disrupt
the learning
experience.
Mitigation: Have
contingency plans in
place for potential
disruptions. 14
REGULATORY
CHANGES

Threat: Changes
in education
policies or
regulations may
impact the
operations of
tutorial centers.
Mitigation: Stay
informed about
local educational
policies. 15
ECONOMIC
DOWNTURN

Threat: During
economic downturns,
families may cut
discretionary
spending, impacting
the demand for tutorial
services.
Mitigation: Highlight
the long-term value of
education during
economic
uncertainties.
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OPPORTUNITIES ANALYSIS

Community Engagement and Partnerships:

Opportunity: Actively engage with the local community through
partnerships, workshops, and community events.
Action: Collaborate with local organizations, participate in school
events, and establish your center as an integral part of the community.

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 OPPORTUNITIES ANALYSIS

Growing Demand for Online Learning:

Opportunity: Leverage the increasing acceptance of online learning to
expand your reach beyond local boundaries.
Action: Develop high-quality online programs, invest in a user-friendly
online platform, and market your virtual offerings effectively.

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 OPPORTUNITIES ANALYSIS

Online Presence and Digital Marketing:

Opportunity: Leverage the increasing reliance on online platforms for
education.
Action: Develop a user-friendly website, establish a strong presence
on social media, and invest in targeted digital marketing campaigns to
reach a wider audience.

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 OPPORTUNITIES ANALYSIS

Flexible Learning Options:

Opportunity: Cater to diverse learning preferences and schedules.
Action: Offer flexible learning options, including in-person and online
sessions, weekend classes, or intensive boot camps to accommodate
various student needs.

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OBJECTIVES AND ISSUES
BRILLIANT MIND
T- CENTER
 OBJECTIVES AND ISSUES
OBJECTIVES
• Help students achieve high academic performance
in various subject by providing personalized and
effective tutoring sessions.
• Tailoring tutoring programs to meet the specific
needs and learning styles of each student,
promoting personalized and adaptive learning
environment.
• Prepare students for standardized tests,
homework and assessments to improve their
chances of academic success.
ISSUES
• Students have diverse learning styles, and what
works for one may not work for another.
• Recruiting and retaining qualified tutors who can
effectively engage with students.
• Balancing the costs associated with maintaining a
tutoring center while keeping services affordable
for a wide range of students.
• Facing competition from other tutoring centers that
offers similar services.
• Insufficient resources, including textbooks,
educational materials, or access to technology,
may hinder the effectiveness of tutoring sessions.
Tutors may need to work with limited resources
and find creative solutions.
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 OBJECTIVES AND ISSUES
• To boosts student confidence and
self -esteem by addressing learning
challenges and helping them
overcome academic hurdles.
• Establish strong communication
channels with parents to keep them
informed their child’s progress ,
strengths, and areas for
improvement.
• Facilitate communication between
students, teachers, and parents to
create a collaborative learning
environment.
• Difficulty in keeping students
engaged during tutorial sessions.
• Limited parental involvement in
students' academic progress.
Managing and aligning parental
expectations with the capabilities
• Limited community awareness and
engagement.
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MARKETING STRATEGY
BRILLIANT MIND
T- CENTER
1.Define Your Unique
Selling Proposition (USP):

Identify what sets

Brilliant Mind T Center
apart from competitors.
This could include
personalized tutoring,
experienced tutors,
innovative teaching
methods, or any other
distinguishing factors.

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Brilliant Mind T-Center Logo

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Brilliant Mind T-Center Flyers

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MARKETING
STRATEGY 4.Referral Programs
5.Partnerships
2.Understand Your Target Audience
and Collaborations
3. Conduct a Market Research 6. Customer
Reviews and
Testimonials
7. Online
Advertising

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 MARKETING
STRATEGY
10. Measure and Analyze
8.Local Marketing and Community Engagement
9. Special Promotions

11. Continual
Improvement

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ACTION PLANS
1. Define Your Educational Approach
2. Create a Curriculum and Learning Materials
3Recruit Qualified Tutors
4.Set Pricing and Service Packages
Develop clear guidelines for tutors to
ensure consistency in the delivery of
educational content.
Develop or curate learning materials,
including textbooks, practice exams,
and supplementary resources.
Define the criteria for hiring tutors,
considering academic qualifications
and teaching experience
Create different service packages to
cater to the diverse needs of students
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ACTION PLANS
5. Build a User-Friendly Website Design a website that is easy to navigate
and provides comprehensive information
about your tutorial center.

6. Utilize Online Learning Platforms Provide training for tutors on effective

online teaching methods

7. Implement a Student Assessment Develop a system for assessing students'

System academic strengths and weaknesses.

8. Launch Marketing Campaigns Utilize online and offline channels,

including social media, local newspapers,
and community events.

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ACTION PLANS
9. Establish Partnerships with Identify local schools and educational
Schools institutions for potential partnerships.

10. Gather Student and Parent Use feedback to make improvements

Feedback in teaching methods, curriculum, and
overall service quality.

11. Ensure a Safe and Supportive Implement safety protocols and

Learning Environment: measures for in-person tutoring.

12. Monitor Key Performance

Indicators
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 BUDGET
OPERATING EXPENSE
Rent/Lease for the Tutorial
Center
Utilities (Electricity, Water, Educational Resources:
Internet) 25 Textbooks and Learning
Cleaning and Maintenance Materials and etc.
Facility Improvement
45

Salaries and 20

Wages:

10
Other Expenses:
Taxes, student amenities,
customer support ,
transportations
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BUDGETING

OPERATING EXPENSE 25,000

SALARIES AND WAGES 20,000
EDUCATIONAL RESOURCES 45,000

10,000
OTHER EXPENSE

TOTAL EXPENSE 100,000

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 SALES FORECAST/
CONTROL

1 YEAR SALES
First Month For a year
SUMMARY
80,000-20,000-
Total Sales 25,000= 1,500,000
35,000
Total Cost 100,000 850,000

NET PROFIT 00.00 650,000

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THANK YOU!
BrilliantmindT-center
brilliantmindTcenter@gmail.com
678-555-0100