Europass CV

Personal Information
Surname / First name (Middle Name) Address Mobile / E-mail Nationality Date of birth / Gender

CUNANAN Louie Sagmit

38A Shrewsbury Road Singapore 307818 SG: (65) 8157 3218 Filipino (Philippines) 17 Feb 1982 / Male louie.cunanan@yahoo.com Singapore Permanent Resident No.: S8260648C

Expertise Sales & Marketing Communication International Business

Objective To seek out an entrepreneurial career path that allows me to be the most creative and prolific by contributing to brand solutions that are innovative, best-fit, and yield-generating.

Work Experience
Designation and dates Main activities and responsibilities Business Development Manager Name and address of employer Type of business or sector Designation and dates Main activities and responsibilities Name and address of employer Type of business or sector Designation and dates Main activities and responsibilities Jul 11 - Present Reports to the President Profiles, targets and wins new accounts from Hotels, Hospitality, and Travel verticals Develops new markets and define "go-to-market" strategies for different regional markets (i.e. UK, UAE, SEA) Executes brand analytics (within social media space) and special research and data analysis for 5-star hotels and properties (clients) Takes part in consulting projects (social media training, optimisation, and advertising) Champions client relationship management and upsells to existing account base Brand Ambassador in client presentations and negotiations Liaises with product development and customer service teams (in Taiwan, Singapore, and US) to ensure smooth delivery of service and consulting projects Singapore

Circos Brand Karma Internet (New Media and Brand Analytics Company) Co-Founder / CMO Handled all marketing and communication initiatives of the company FansNextdoor.com Internet (Crowdfunding for the arts website) Marketing Communications Executive

Sept 09 - Jul 11 Luxembourg & Singapore

Apr 08 - Sep 09

Reported directly to the Director of Marketing (Founder) Secretary, Board of Branding Standards Developed and implemented brand management & integrated strategic communications (offline and online) for Asian markets (Singapore, Indonesia, India, Malaysia, Philippines, South Korea & Myanmar) & the US. Planned and executed advertising, sales promotions & public relations activities. Project leader for online marketing campaigns and website initiatives (SEO/SEM, e-Newsletters, etc). Liaised with external parties (media, government agencies, industry partners, and business suppliers) on respective strategic communication and deployment. Handled conceptualization, design and inventory management of all company communication & collaterals. Championed the companys database management, literature fulfilment, and department yield reporting Achieved 400% increase in Media Values for 2008. Doubled website performance (based on traffic, retention, and conversion) for 2008 Attained a 25% increase of companys opt-in profiled database used for direct marketing At-Sunrice GlobalChef Academy Education Account Manager Oct 06 - Feb 08 Singapore

Accomplishments

Name and address of employer Type of business or sector Designation and dates Main activities and responsibilities

Reported directly to the Regional Sales Manager. Handled Philippine business on smart cards for telecommunications and banking industry. In-charged of managing sales (operations) and generating revenue and market-share growth. Championed market analysis, management reporting, logistics and supply chain management.

Page 1 / 2 - Curriculum vitae of CUNANAN Louie Sagmit

For more information on Europass go to http://europass.cedefop.europa.eu European Communities, 2003 20060628

Accomplishments

Spearheaded business development initiatives for new company products such as NFC, mobile TV, and contactless technology, among others. Aggressively executed cross-selling of company partners products and services on mobile technology and payment security solutions from Europe: Valimo, Todos, Sicap, SmartTrust, Nokia & NFC. Launched companys first RUIM-based smart card in the Philippines (CDMA) Exceeded smart card revenue targets and country market share by 10% in 2007

Name and address of employer Type of business or sector Designation and dates Main activities and responsibilities

Giesecke & Devrient Asia Pte Ltd Technology Company (Smart Cards), Telecommunications Assistant Marketing Manager

Philippines & Singapore

Nov 03 - Oct 06

Reported directly to the Marketing Manager. Sold & implemented mobile marketing solutions & content as Value-Added-Services (VAS) of wireless carriers Spearheaded companys regional expansion initiatives and operations in Indonesia. Supervised a small team of (2-5) customer service representatives. Championed initiatives on brand management, product development, office management and hiring. Projects & Campaigns handled: SMS Raffle Campaign, Instant Gratification , Mobile Information Service, SMS Voting , Mobile Club/Communities, Mobile Coupons Clientele: Unilever (Axe, Ponds, Dove, Vaseline, Sunsilk, Creamsilk, Close-up), Sony Ericsson, Gatorade, Shell, Bayer One-A-Day, etc. Awarded Best Project of the Year for Unilever Axe, 2004 Spearheaded startup operations and successfully launched business setup (with telcos) in Jakarta, Indonesia Pioneering team member: Company ranked within Top 10 Content & Services Providers for wireless carriers in the Philippines Reached 150% sales increase for 2004 2005 Directed a support team of customer service representatives & software developers. Managed multiple mobile marketing campaigns with telcos for different brands in Philippines and Indonesia. Global Wireless Connections, Inc (now Snapworx Digital, Inc) Digital and Mobile Marketing Agency, Telecommunications Customer Care Professional (JP Morgan Chase Account) Nov 02 - Nov 03 Philippines & Indonesia

Accomplishments

Name and address of employer Type of business or sector Designation and dates Accomplishment Name and address of employer Type of business or sector

Pioneer Training on US Mortgages & Customer Service by Chase Manhattan Mortgage Corporation in Florida, USA Sykes Asia Inc (now JP Morgan Chase Retail Financial Services) Business Process Outsourcing / Call Center USA & Philippines

Education and Training

Title of qualification awarded and dates Name of Education Institution Level in international classification Title of qualification awarded and dates Name of Education Institution Level in international classification Master in Entrepreneurship and Innovation, with Very High Honors University of Luxembourg ISCED Level 6 (International Standard Classification of Education UNESCO) BS in Applied Economics & BS Commerce (major in Management of Financial Institutions), Deans List De La Salle University - Manila ISCED Level 5 (International Standard Classification of Education UNESCO) Jun 98 - Jun 02 Philippines Sep 09 - July 10 Luxembourg

Skills and Competences

Mother tongue(s) Filipino, English Other language(s): European Level* A1: French and Spanish

(*) Common European Framework of Reference (CEF) level

Social skills and competences Organisational skills and competences Computer skills and competences

Excellent communication skills; High adaptability to multilingual and multicultural environments; Adequate travel experience (USA, Europe, UAE, South East Asia). Leadership experiences and team management; Project management involving inter-department and intersupplier campaigns; Integrated Campaigns and Event Management; Presentation and public speaking skills. Microsoft Office (Word, Excel, PowerPoint, Outlook, Access); MAC OS; Graphic design applications (Adobe Photoshop, Adobe Illustrator, In-Design); Bloomberg terminals; Others: SPSS and SAS. Driving, Copywriting, Proofreading, Typography, Design, Novels, Languages, Music, Travel, Sports
For more information on Europass go to http://europass.cedefop.europa.eu European Communities, 2003 20060628

Other skills, hobbies, and competences

Page 2 / 2 - Curriculum vitae of CUNANAN Louie Sagmit