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Published by Louie CUNANAN

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Published by: Louie CUNANAN on Aug 21, 2011
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Page 1 / 2 - Curriculum vitae of CUNANAN Louie Sagmit For more information on Europass go to http://europass.cedefop.europa.eu © European Communities, 2003 20060628 
Europass CV
Personal Information
Surname / First name (Middle Name)
CUNANAN Louie Sagmit
 Address38A Shrewsbury Road Singapore 307818Mobile / E-mailSG: (65) 8157 3218 louie.cunanan@yahoo.comNationalityFilipino (Philippines) Singapore Permanent Resident No.: S8260648CDate of birth / Gender 17 Feb 1982 / Male
Sales & Marketing
International Business
To seek out an entrepreneurial career path that allows me to be the most creative and prolific by contributing tobrand solutions that are innovative, best-fit, and yield-generating.
Work Experience
Designation and dates
Business Development Manager 
Jul 11 - Present 
Main activities and responsibilities
Reports to the President
Profiles, targets and wins new accounts from Hotels, Hospitality, and Travel verticals
Develops new markets and define "go-to-market" strategies for different regional markets (i.e. UK, UAE, SEA)
Executes brand analytics (within social media space) and special research and data analysis for 5-star hotelsand properties (clients)
Takes part in consulting projects (social media training, optimisation, and advertising)
Champions client relationship management and upsells to existing account base
Brand Ambassador in client presentations and negotiations
Liaises with product development and customer service teams (in Taiwan, Singapore, and US) to ensuresmooth delivery of service and consulting projectsName and address of employer Circos Brand Karma
Type of business or sector Internet (New Media and Brand Analytics Company)Designation and dates
Co-Founder / CMO
Sept 09 - Jul 11
Main activities and responsibilitiesHandled all marketing and communication initiatives of the companyName and address of employer FansNextdoor.com
Luxembourg & Singapore
Type of business or sector Internet (Crowdfunding for the arts website)Designation and dates
Marketing Communications Executive
 Apr 08 - Sep 09
Main activities and responsibilities Accomplishments
Reported directly to the Director of Marketing (Founder)
Secretary, Board of Branding Standards
Developed and implemented brand management & integrated strategic communications (offline and online)for Asian markets (Singapore, Indonesia, India, Malaysia, Philippines, South Korea & Myanmar) & the US.
Planned and executed advertising, sales promotions & public relations activities.
Project leader for online marketing campaigns and website initiatives (SEO/SEM, e-Newsletters, etc).
Liaised with external parties (media, government agencies, industry partners, and business suppliers) onrespective strategic communication and deployment.
Handled conceptualization, design and inventory management of all company communication & collaterals.
Championed the company’s database management, literature fulfilment, and department yield reporting
 Achieved 400% increase in Media Values for 2008.
Doubled website performance (based on traffic, retention, and conversion) for 2008
 Attained a 25% increase of company’s opt-in profiled database used for direct marketingName and address of employer  At-Sunrice GlobalChef Academy
Type of business or sector EducationDesignation and dates
Account Manager 
Oct 06 - Feb 08 
Main activities and responsibilities
Reported directly to the Regional Sales Manager.
Handled Philippine business on smart cards for telecommunications and banking industry.
In-charged of managing sales (operations) and generating revenue and market-share growth.
Championed market analysis, management reporting, logistics and supply chain management.

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