RESUME SAMPLE MARKETING MANAGER

JOHN LEE
Idam

1-1-1 Pangsapuri Jalan Aman Damai, 10000 Penang Phone: (04) 699-1234 Email: johnlee@email.com

MARKETING MANAGER
Project Management / Product Development / Marketing Excellence

A confident, creative and highly qualified marketing professional with 10 years of distinguished performance in the computer industry. Broad-based background encompasses exceptional work ethics and commitment to organizational objectives within a highly competitive and rapidly changing market place. Proactive manager, team builder and tactical planner with ability to attract and secure key players in building strong and lasting business relationships. Recognized for decisive leadership and proven ability to face challenges head-on and execute sound decisions while directing product launches. Core Strengths:

Competitive Market Analysis Strategic Planning Skills Relationship Building Business Development Strategic Partnerships & Alliances

- Excellent Presentation Skills - Direct & Channel Marketing - Trade Show Management - Management & Development - E-Commerce Strategy & Development

PROFESSIONAL EXPERIENCE

COMPANY ABC, Kuala Lumpur 2003 to Present Marketing Manager Responsible for developing marketing plans and driving all marketing products and programs for this manufacturing company. Instrumental in making the Education Market segment the fastest growing market segment in company history. Developed and Implemented highly effective sales tools and trained a 40-person sales force on their use. Orchestrated strategic marketing relationships with OEMS such as Microsoft and Intel. Coordinated simultaneous advertising campaign and multiple direct marketing campaigns including case studies, product and program brochures. Key accomplishments include:

Working closely with product marketers during product development to ensure that products and services meet market needs and were executed on time and within budget. Working closely with Trade Show managers to develop regional and national trade show strategies and execution plans. Coordinate with Web Team to develop website and e-commerce logistics.

Develop financial models including forecasts, margin analysis and pricing policies. Collaborated with research professionals to conduct primary research. develop effective strategy and direction. Analyzed secondary research to

Demonstrated competencies in writing and successfully executing multiple business plans.

COMPANY EFG, Kuala Lumpur 2000 2003 Business Development Executive Responsible for driving all marketing communications for the company. Initiating trade shows, presentations, direct mail campaigns, advertising and development of company website. Key accomplishments include:

Developed and implemented comprehensive marketing plans and research documents for the Education market segment. Worked closely with sales team to develop and execute marketing and follow-up programs. Also worked closely with OEMs and vendors. Developed financial models including forecasting, pricing and margin analysis.

COMPANY XYZ, Kuala Lumpur 1998 - 2000 Marketing Executive Supported regional sales team by coordinating regional marketing activities including seminars, trade shows and executive briefings. Worked with individual sales representatives to help fulfill marketing needs such as direct mail to vertical market segments., lead generation and sales analysis. Interfaced with vendors and Channel Partners on marketing issues including trade shows, seminars partnerships and equipment showcasing. Supported District Sales Manager by managing sales budget, demo equipment inventory, interfacing and sales representatives and organizing sales recognition events.

EDUCATION University Malaya, Kuala Lumpur Bachelor of Science in Business Management