PRUDENTIAL VIETNAM

Job Description
JOB TITTLE: Growth Marketing JOB CODE: 100201
Senior Manager

JOB FAMILY: Marketing REPORTS TO: Director of Marketing

DIVISION: Higher Education LOCATION: Ha Noi

DEPARTMENT: Marketing DATE: 4/1/2021

JOB SUMMARY
Lead all ecommerce and performance marketing elements. Besides, responsible for
the development and implementation of a marketing strategy for performance and
follow-up on other platforms.

RESPONSIBILITIES AND DUTIES:

- Enhance growth through the planning and execution of end-to-end user purchase
campaigns, retention programs, and other growth initiatives: design experiments,
develop a campaign strategy and promote campaign implementation to completion
- Explore local channels, potential marketing opportunities partnerships
- Defining the requirements, insights, hypotheses and test roadmap and market
priorities for customers
- Develop strategies and tactics to make free users payable
- Data monitoring and reveal areas for improvement to monitor application
performance

Authority of incumbent ( I don’t know)

Standards of performance
 Build highly effective working relationships with key internal and external
stakeholders.
 Execute all marketing activities to agreed budgets, timelines, and objectives.
 Strong analytical skills and a data-driven approach to problem-solving.
 Develop effective marketing campaigns to retain and grow business for the
company

Working conditions

 The working environment is an open space, with no partitions, no private rooms.

 The staff at Prudential are very open.
 Apart from the high hardware salary, employees are also rewarded with sales.
Outstanding individuals will be rewarded with matching contributions to the
company plus 50 percent of annual pension insurance.

Work Relationships

Direct Reports

Director of Marketing

Internally

 Marketing team
 Foundation Executive Officer

Externally

 Advertising agencies and marketing service suppliers

 Clients

JOB SPECIFICATION
Education level

- Bachelors Degree in Marketing specialization or a related field required.

- Masters of Business Administration, Marketing specialization preferred.

Experience
- Min 5+ years of working experience driving growth through digital performance in
mobile app, product marketing
- Experience in app business, e-health, insurance, e-commerce, fintech, railing is a
plus

Knowledge and skill

- Solid project management skills: ability to lead and collaborate with cross-functional
partners, prioritize high impact activities, and keep complete projects moving forward
- Strong growth track record, with samples and results of past campaigns. Expertise in
UI/ UX best practices
- The ability to think strategically and develop comprehensive, data-driven marketing
plans
- Self-motivated, entrepreneurial, innovative thinker who knows focused execution is
the key to success
- Individual who is creative, accountable and comfortable working independently or
as part of a team.
- Execute appropriate sense of urgency in a fast-paced, dynamic environment.
- Excellent written and verbal communication, presentation, negotiation, and
influencing skills.
- Eagerness to understand the latest trends, learn new methods and technologies and a
passion to consistently trial new programs under a rigorous process of A/B testing.
- Collaborative, upbeat work ethic where you take ownerships and have fun.

Personal traits

 CURIOSITY AND INNOVATIVE THINKING

 CREATIVITY
 GOOD PEOPLE SKILLS

 ADAPTABILITY

 SALES-MINDED