Interview questions consumer marketing

To create marketing interview questions, you should follow steps as follows:

Step 1. Identify functions/responsibility of marketing department

Implementation of marketing activities of the Company.

Coordinate with PR and building plans, campaigns to promote volume sales.
Make plans, business strategy and implementation plan by month, quarter,
year to market development, brand building company. Maintain and care for
existing customers, looking to develop new customers.
Care, exploitation and expansion of channel customers.
Ensure sales target the company set.
Manage, assign, inspect and supervise the work of subordinate staff on the job.
Establish strategic objectives and long-term plans, medium term and short
term for the Company.
Building and developing brand new products, strengthen and develop
traditional brands.
Market research
Events, Fairs, Workshops, Promotion, meeting customer...
Develop promotional programs and policies for the distribution business
Building and managing brands. Assessing the effectiveness of the brand
business.
Coordinate with Sales Division determined sales targets.
Develop and implement programs and evaluate promotional programs.
Collect information, research and evaluation related to market business sector.

Step 2: Identity job specification of each marketing position

Some sample of job spec can be:

Male graduates specialized in Business Administration or equivalent.

Experience in the same position 05 years at least.
Having professional qualifications in business.
Ability to coordinate work and evaluate businesses.
Communication skills, negotiation, diplomacy and good communication.
Ability to work independently or in groups.
Proficient in MS Office, PowerPoint

Step 3: Create marketing interview questions

You can use some ones as follows:

What is your mar purpose?

What is your target market?
What are your strengths?
What are the benefits and competitive advantage is what?

What is your business Features?

You will use these tactics, strategies and tools to implement mar activities?
You will spend more money on mar activities, the budget for your mar is how
much?
How many mar strategies do you know?
What is marketing 4Ps?
What is customer insight?