Sylvie Otten (Sollod) @Sylvie75015

Greater New York City Area

Director, HANA Cloud Platform Partner Marketing at SAP

Summary
With over 25 years of experience in Marketing & Business Development, I am a results-driven
executive with a reputation for success. I have worked in various roles within Marketing and Business
Development in the US and EMEA. My ability to work cross-functionally with corporate marketing,
system integrators (SIs), service providers (SPs), outsourcers, channel partners, technology
alliances and sales teams worldwide is proven, and I have and continue to develop successful
worldwide marketing campaigns and strategies to drive revenue. I have experience in cultivating
relationships with a broad partner ecosystem to drive incremental revenue, and seek out emerging
markets for growth opportunities. I am bilingual in French and English, with dual citizenship.

Experience
Director, HANA Cloud Platform Partner Marketing at SAP
July 2015  -  Present  (1 year)

TAAP at Tufts University

1993  -  Present  (23 years)
Tufts Alumni Admissions Program Westchester County, NY 2008-Present

Tufts Alumni Admissions Program Chair Paris, France 2005-2008

Tufts Alumni Admissions Program Chair Boston, MA 1993-2005

Director Global Campaigns, SAP & Mobile Productivity at EMC

November 2013  -  June 2015  (1 year 8 months)
Develop an integrated marketing campaign to support the SAP Global Sales Strategy and Go-
to-Market implementing a new process to ensure sales alignment. Develop "Your SAP Journey
Redefined" marketing campaign. Manage campaign development working cross-functionally with
SAP and corporate marketing teams to ensure an integrated approach to solutions campaigns.
Lead development and interlock of an integrated marketing plan incorporating one internal view
including GTM objectives, strategy, messaging, sales priorities, campaign plans, PR/AR, Social
etc.
 Develop marketing campaign & demand generation program for File Sync & Share for EMC
Syncplicity with cross business unit & field interlock.

Planned, managed largest Executive Briefing event in EMC history with $45M+ in pipeline (part of
SAPWeek program).

Member of EMC Elect 2015, and recipient of EMC Gold & Bronze Reward & Recognition Awards
for Outstanding Work.

Global Alliances Solutions Marketing at EMC Corporation

July 2012  -  November 2013  (1 year 5 months)
Managed EMC Global Alliances Marketing including creation and implementation of EMC Systems
Integrators and Service Provider Marketing plans for Accenture, CSC, Deloitte, HCL, TCS &
Unisys. Responsible for messaging, development and execution of joint marketing campaigns
in addition to integration with existing campaigns across EMC. Managed overall Velocity Global
Alliances Program ($2M+ budget) for joint branding and GTM. Helped to transform existing partner
program into the new EMC Business Partner Program.

Global SAP Marketing Lead, EMC Solutions Marketing at EMC

January 2011  -  July 2012  (1 year 7 months)
Managed SAP Tier-1 EMC Application Alliances Marketing Worldwide to ensure consistent and
cohesive marketing planning, messaging, development and execution of IT Transformation
and Virtualizing SAP Applications global marketing campaign with SAP and VMware including
alignment with EMC Sales, SIs/SPs, Solutions Group, Business Units, Technology Alliance
Partners and Worldwide Field Marketing. Lead the development of SAP Weeks with SAP Sales
Leads across the globe.

First recipient of “EMC Solutions Marketing Needle Mover Award” for the achievement of
outstanding results in building, proving and scaling the message and demonstrating innovative
thinking, leverage and persistent marketing execution.

Global ISV Alliances Director at EMC Corporation

November 2008  -  January 2011  (2 years 3 months)
Manage ISV Alliances Marketing along with Database Archiving, Data Warehousing & Business
Intelligence market segments while working across major application alliances (Microsoft, Oracle,
and SAP). Ensure cohesive marketing planning and execution including budget responsibility,
management of infrastructure resources, advertising, webcasts, email campaigns, direct mail,
events, and white papers. Establish SAS as an EMC ISV Partner, and manage EMC Corporate
relationship with SAS and Informatica.

Worldwide Marketing & EMEA Business Development Manager, ISV Alliances at EMC International
June 2007  -  November 2008  (1 year 6 months)
Manage ISV partnerships and EMC Backup, Recovery & Archive platform solutions, including
business planning, engineering interface, marketing, direct and indirect sales.

Create and manage worldwide marketing programs for ISVs. Develop and approve materials for
joint trade shows and conferences.

Articulate and sell advantages of integrating vendors’ content management and archiving
applications with new EMC technology to produce enhanced solutions.

Work cross-functionally with Corporate Marketing & WW Sales teams, Channel Partners &
Technology Alliances to develop successful worldwide marketing campaigns to drive revenue for
Backup, Recovery & Archive solutions with ISVs.

Sr. Marketing Programs Manager, EMEA at EMC International

September 2005  -  June 2007  (1 year 10 months)
Responsible for development and management of all EMC Backup, Recovery & Archiving
marketing programs across EMEA.

Manage relationships and work cross-functionally with Corporate Marketing, EMEA Field Marketing,
EMEA Sales teams, Channel Partners & Technology Alliances to develop successful EMEA
marketing campaigns to drive EMC Centera revenue with channel partners, ISVs, customers and
prospects. Successfully sold to all EMEA in-country marketing teams for uptake.

Ensure programs deliver high ROI solution and marketing support for EMEA country teams.

Marketing Programs Manager at EMC Corporation

January 1995  -  September 2005  (10 years 9 months)

Account Supervisor at Mullen Advertising

July 1994  -  July 1995  (1 year 1 month)

Account Executive at Waring & LaRosa

1990  -  1992  (2 years)

Account Executive at Waring & LaRosa

1990  -  1992  (2 years)

Education
Tufts University
BA, Political Science and French, 1985 - 1989
Activities and Societies:  Choreographer & Teacher of Tufts University Dance Company, Chair of
Alumni Admissions Program in Boston and Paris, France.
Sciences Po
Sciences Politiques, 1987 - 1988
School of American Ballet
1978 - 1985
Scarsdale High School

Interests
Former professional ballet dancer - still dance to stay in shape, enjoy pilates, tennis, skiing, hiking,
reading, going to movies, and fabulous restaurants.

The love of my life: My two wonderful children!

Sylvie Otten (Sollod) @Sylvie75015
Greater New York City Area
Director, HANA Cloud Platform Partner Marketing at SAP

9 people have recommended Sylvie

"Sylvie always brings an upbeat and energetic attitude to any project or team she gets involved in.
Always friendly, and at the same time very professional, there is no project that's too difficult for her
-- Sylvie always manages to pull the right resources and expertise in order to get the work done. It's
been a pleasure to work with Sylvie -- quick, responsive and hard-working, while always keeping
work fun!"

—Vera Iordanova, Regional Marketing Manager, Americas,  Altium,  worked with Sylvie at EMC
International

"Sylvie is passionate about marketing and has been successful in driving marketing programs
with alliance partners from SAP, Accenture, CSC to Unisys. Her enthusiasm is infectious as she
draws other groups in to amplify the message. Her leadership around the SAP Global Marketing
Campaign is unmatched as she effectively communicates simplifying the message so customers
and partners alike can derive significant business value. Sylvie communicates just as well internally
as she does externally. She's truly a pro!"

—Margaret Andrews, Sr Marketing Manager, Alliances - EMC Core Technologies,  EMC,  worked
with Sylvie at EMC

"Sylvie is a strategic thinker with results-driven ambition. She uses her technology, marketing and
sales motion acumen to effectively communicate cross-functionally, and is able to explain difficult
concepts for broader understanding. She has solid experience leading joint marketing with Global
Alliance Partners (ISVs, SPs, SIs, OEMs, VARs etc), Technology Alliances and running Global
Campaigns for business applications like SAP, resulting in significant business outcomes. As
an example, Sylvie established an innovative program leveraging the EMC EBC for SAPWeek
programs which drove over $200M in one year - a model that is now used as a best practice for all
EMC Solutions. I have always been impressed with Sylvie's ability to get things done and navigate
effectively within complex matrix organizations and teams."

—Cheryl Caiola, Revenue Programs Manager,  EMC,  worked directly with Sylvie at EMC
Corporation
"Sylvie is an excellent all round marketeer with a great knowledge of the storage industry, both
platforms and software. I managed Sylvie for a short period of time, during which she demonstrated
great team spirit and interpersonal skills with different business divisions and channel & ISV
partners to get the job done. I would welcome the opportunity of working with Sylvie again in the
future!"

—Gill Borniche, Director of PR & Communications EMEA,  Acronis,  managed Sylvie at EMC

International

"Sylvie's technology acumen and creativity has been instrumental in raising awareness of the value
of a rock solid infrastructure to drive SAP applications. Her ability to problem solve and drive action
to achieve objectives is evident. I strongly recommend Sylvie to address any complex go to market
technology initiatives. "

—Carole Bailey, Director of Enterprise Programs,  Intralinks,  worked directly with Sylvie at EMC

"Sylvie is a motivated and passionate marketing professional. She takes on the tough, complex jobs
and produces consistently high quality results. Its a pleasure to work with her."

—Jim Franklin, Director, Technology Alliances,  EMC,  worked with Sylvie at EMC Corporation

"Sylvie is a alliance marketing professional with extensive experience and understanding of taking
complex, multi-partner solutions successfully to market. Her communication and collaboration
skills reach and resonate with diverse, international customer and partner audiences alike. What
truly sets Sylvie apart, is her results driven mindset combined with desire and capability to achieve
meaningful outcomes benefiting all involved. I've worked with Sylvie for the past 12+ months and
found our collaboration fun and inspirational. I look forward to working with her soon again!"

—Johanna Holopainen, Director, Strategic Alliances,  Intel Corporation,  was with another company
when working with Sylvie at EMC Corporation

"Sylvie has always brought a sense of urgency and good business acumen to her marketing
efforts. She starts with the requirements of our customers and our internal stakeholders first, which
positively impacts the final results. She is a polished professional. If going into the jungle, Sylvie is
the type resource I want on my team."

—Andy Sitison, Chief Innovation Officer,  SmartBeings Inc,  worked with Sylvie at EMC Corporation

"Sylvie is a tireless marketing professional that constantly is looking to challenge the status quo in
order to look for ways to improve planning and execution around everything she is involved in. I am
very impressed with her passion to be the best of the best."
 —Henrik Wagner, Global SAP Alliance Lead,  Virtustream,  worked directly with Sylvie at EMC
Corporation

Profile Notes and Activity (1)

6/23/2016—View by SAP S/4HANA Online Training