Sotis Dramalis

Greater New York City Area

Head of Executive Programs at SAP, Office of the CMO

Summary
As Head of Marketing for SAP in South East Asia I am responsible for driving the SEA marketing
strategy, planning and execution in close alignment with SEA business objectives and market
opportunities. This includes responsibility for the SEA Marketing P&L and managing an organization
of senior marketing leaders across six countries in South East Asia. Being part of both the SEA
senior executive team and the APJ marketing leadership team, I work closely with my team and
relevant stakeholders to drive investments and results around Brand, Pipeline and Engagement to
help our customers in SEA Run Simple.

Prior to this role, I was leading the marketing for several line of business solutions at SAP Asia in
Singapore. My responsibilities included defining the marketing strategy for SAP Business Suite
Powered by SAP HANA and SAP Applications in support of awareness, pipeline generation and
acceleration objectives across Asia Pacific & Japan.

Based out of Johannesburg in South Africa, I also spent over three years as Marketing Lead for SAP
Africa with responsibility for both Large Enterprise and SME Marketing. There I was responsible for
industry, solution, services and channel marketing across sub-Saharan Africa to meet both pipeline
and awareness targets.

I spent 5 years at SAP's global headquarters in Germany where I initially joined a trainee program in
international management. During my last years at the headquarters I worked as Solution Marketing
Manager for SAP Services in the global marketing division.

I hold a dual Bachelor degree in International Business Administration from Germany and the UK. I
completed my MBA with the University of the Witwatersrand, Wits Business School in Johannesburg,
South Africa with specialisation in Marketing and Strategic Management. My academic research
focuses on international marketing with special emphasis and dedication to cross-cultural marketing
and intercultural communications.

Experience
Head of Executive Programs at SAP
March 2016  -  Present  (4 months)
Head of Marketing - South East Asia at SAP
February 2014  -  March 2016  (2 years 2 months)
Responsible for driving the SEA marketing strategy, planning and execution in close alignment with
SEA business objectives and market opportunities. Responsibility for the SEA Marketing P&L and
managing an organization of senior marketing leaders across six countries to drive investments
and results around Brand, Pipeline and Engagement.

Marketing Director, LoB Solutions - Asia Pacific & Japan at SAP

July 2011  -  January 2014  (2 years 7 months)
Responsible for development of marketing strategy, planning and roll-out of GTM program for
SAP Business Suite Powered by SAP HANA and SAP Applications across APJ region incl.
overall market segmentation, market positioning, value propositions, competitive analysis and
differentiation, routes to market, channel enablement and demand generation programs to meet
revenue and profit goals.

Head of Large Enterprise Marketing - Africa MU at SAP

July 2009  -  July 2011  (2 years 1 month)
Responsible for the GTM marketing plan for SAP Africa Industry & Line of Business Solutions,
Analytics & Technology portfolio, SAP Services and Partner Ecosystem. Managing the
development and implementation of an integrated marketing plan to deliver pre-defined objectives
set by the SAP Africa Executive Board. Focus on delivering the required revenue pipeline multiple
via the generation of leads, pipeline influence and acceleration. Increasing awareness of SAP in
emerging markets and supporting geographical expansion across Africa.

SME Marketing Lead - Africa MU at SAP

July 2008  -  June 2009  (1 year)
Responsible for SME marketing strategy and channel marketing infrastructure across South Africa
and sub-Saharan Africa. Managing SME marketing team and channel partners to drive demand
generation for SAP Business One and SAP Business All-in-One solutions and perception change
in the SME segment. Driving launch SAP SME solutions in several emerging markets across
Africa.

Solution Marketing Manager, SAP Services - Global Marketing at SAP

October 2006  -  July 2008  (1 year 10 months)
Responsible for creating global marketing plans recommending strategies, positioning, messaging
and tactics for awareness/thought leadership, demand generation, sales/field enablement, partner
enablement, public relations, analyst relations & internal communications for SAP Consulting, SAP
Managed Services and SAP Custom Development.

Trainee International Management at SAP

August 2003  -  September 2006  (3 years 2 months)
 Trainee International Management with Focus on Marketing

Marketing Coordinator at SAP

November 2004  -  September 2005  (11 months)
Industry & Solution Marketing

Education
University of the Witwatersrand
MBA, Business Management, 2009 - 2011
The Open University
Bachelor, International Business, International Business Administration, 2003 - 2006
University of Cooperative Education, Mannheim
Bachelor, International Business Administration, 2003 - 2006
Anglia Polytechnic University, Cambridge
Summer School, 2005 - 2005

Interests
Intercultural Commuications, Cross-Cultural Marketing, Diversity Management, Travelling, Movies,
Sports.
Sotis Dramalis
Greater New York City Area
Head of Executive Programs at SAP, Office of the CMO

9 people have recommended Sotis

"Sotis is a truly talented marketer. He’s understands market drivers, how to integrate them into a
strategic marketing and sales plan, and how to construct marketing programs that drive to business
objectives. He achieves this in complex and culturally diverse regions such as EMEA and APAC.
He has a great work ethic, makes it easy to collaborate on programs, and is a pleasure to work
with. He is certainly an asset to SAP and would be an asset to any organization."

—Lisa Teore, Sr. Director, Global Marketing Programs, Cloud,  SAP,  worked with Sotis at SAP

"Sotis is by far, the best marketing leader I've worked with. He developed a strong team in South
East Asia to be the best in class that delivers high performance standards and behaviors. He is
revenue focussed, customer champion and drives vision to execution! "

—Delphine Chin, Executive Assistant to Chief Operating Officer, Asia Pacific Japan,  SAP Asia Pte
Ltd,  worked directly with Sotis at SAP

"I have been working with Sotis for almost a year now in Line of Business Solutions Marketing. He
is meticulous and committed and uses his interpersonal skills and business acumen to achieve
great results. He balances strategic thinking, planning and execution of marketing campaigns very
well. He is a person who you can rely upon for support at any time. It’s a pleasure to work with
Sotis."

—Himani Agrawal, Director Marketing - Mid Market,  Microsoft India,  worked directly with Sotis at
SAP

"Sotis and I had the opportunity to work together early in his career. Sotis is thoughtful, detail
oriented, willing to take risks in his personal and professional life. Sotis has matured and advanced
as an expert marketer, and a marketing leader."

—Deb Kase - Stambaugh, Co-Founder,  Retail Supply eXchange, an SAP startup company, 

managed Sotis at SAP
"I had the pleasure of working with Sotis during the rollout of an online Channel Marketing platform.
Sotis's expertise and commitment to the project was vital to its success, and he developed a
successful strategy to deploy a innovative and challenging approach to Channel Marketing in the
African region. Collaboration with Sotis was not only enjoyable, but also very rewarding in terms of
project success and insights gained due to his comprehensive knowledge of local market."

—Tamara Dinneen, Commercial Manager,  Telstra,  worked with Sotis at SAP

"Sotis is an organized, highly motivated marketing professional. He is adept at quickly learning new
markets, and deploying targeted marketing programs that yield meaningful results."

—Suzanne Miglucci, President and Chief Executive Officer,  Charles & Colvard, Ltd.,  managed
Sotis indirectly at SAP

"I had the pleasure of working with Sotis in the SAP Services Marketing organization, where he
was managing marketing activities for several portfolio marketing areas, such as managed services
and custom development. During this time, I experienced him as a very innovative and strategic
thinker, with a great amount of enthusiam for the areas and topics he managed. Sotis knows how to
think "outside the box" and I always enjoyed exchanging ideas with him. I value him as a great team
player!"

—Anja Reschke, Senior Director, Strategic Ecosystem Marketing,  SAP,  worked directly with Sotis
at SAP

"Leadership guru John C Maxwell said that a leader is one who knows the way, goes the way and
shows the way and Sotis is a perfect fit to it. . A true believer that every individual has a unique
potential to embrace he always inspire the team to dream more, learn more, do more and become
more. Leading the team from many diverse background, he managed to build the same vision to
success in achieving business objective. It is truly a great experience to be part of his team, under
his leadership we can build a strong teamwork with the spirit of sharing and learning from each
other towards the success of the team. I’m very sure that he can be successful in leading the team
in any business environment. "

—Rita W. Soetikno, Senior Marketing Manager, Global Partner Operations,  PT SAP Indonesia, 

reported to Sotis at SAP

"Sotis is a real international marketing professional who knows deeply IT industry and B2B LOB
expertise and manages large diversity across Asia Pacific region. During a couple of years we
worked together in SAP, we’ve accomplished establishment of SAP footprint in HR and other LOB
marketplaces."

—Mineo Kamiyama, Marketing Director,  SAP Japan Co., Ltd.,  worked directly with Sotis at SAP
Profile Notes and Activity (1)
6/23/2016—View by SAP S/4HANA Online Training