MARKETING DIRECTOR - LATIN AMERICA

Monster Energy Company - Corona, CA

JOB DESCRIPTION
Based in Corona, California, Monster Beverage Corporation is a leading marketer and distributor
of energy drinks and alternative beverages. The company markets and distributes Monster
Energy® energy drinks, Monster Energy Extra Strength Nitrous Technology® energy drinks,
Java Monster® non-carbonated coffee + energy drinks, M3® Monster Energy® Super
Concentrate energy drinks, Monster Rehab® non-carbonated energy drinks with electrolytes,
Muscle Monster® Energy Shakes, Übermonster® energy drinks, NOS® energy drinks, Full
Throttle® energy drinks, Burn® energy drinks, Mother® energy drinks, BU® energy drinks,
Gladiator® energy drinks, Samurai® energy drinks, Nalu® energy drinks, BPM® energy drinks,
Power Play® energy drinks, and Relentless® energy drinks.

Position Summary:
The Marketing Director, designs, develops and executes revenue-generating marketing programs
for the Company and distribution partners in assigned territories in the LATAM/Caribbean/South
America region based on approved practices and programs established by the U.S. and applied to
local territories. This role requires an experienced marketer with solid consumer brand
management as well as solid executional experience in channel marketing programs, PR, thought
leadership, social media and all aspects of marketing that increase sell-through.

The individual will work very closely with the global marketing teams, region marketing
managers, international sales teams and distribution partners, product management and
supporting departments to accelerate all Monster brand and business development across
LATAM and the Caribbean.

The individual will be directly responsible for developing, coordinating and executing marketing
programs, launch activities, event management, sales promotions, partner portal management,
communications, budget and business growth abroad and ensure it is aligned with the U.S.
model. International travel is required.
Essential Job Functions:
Ensure the Monster brand marketing and business development in LATAM/Caribbean/South
America is conducted in line with the global and U.S. direction and strategies.
Oversee planning, creating, implementing and measuring the success of comprehensive
marketing, communications and public relations programs that will enhance Monster Energy’s
sales, image and position within the marketplace.
Drive retail sales, distributor engagement, and consumer awareness.
Increase brand relevance, social media metrics, and market presence.
Responsible for the achievement of marketing goals and financial objectives. Ensure that
evaluation systems are in place related to these goals and objectives and report progress to the
SVP and Senior Management Team.
Develop short- and long-term plans and budgets and monitor progress, assure adherence and
evaluate performance.
Recommend short- and long-term goals and objectives to the SVP.
Plan and coordinate organizational activities, establishing priorities and timelines to meet
designated goals and objectives at both the regional and country level.
Lead the local marketing teams and facilitate internal and external communications between key
stakeholders to ensure timely execution of new products, relevant marketplace POS and artwork,
partner agreements, and other essential materials.
Develop, coordinate and oversee programs, technical assistance and resource materials to assist
country level teams in the marketing, communications and positioning of their activities.
Ensure propagation of Monster Energy’s desired image and position, consistent communication
of image and position throughout Latin America, and communication of image and position to
all constituencies, both internal and external.
Responsible for editorial direction, design, production and distribution of all artwork, events, and
assets, including athletes, bands, events, etc.
Coordinate the appearance of all Monster Energy print and electronic materials such as social
media, use of logo, retail point-of-sale, etc.
Coordinate media interest with PR agency and garner regular contact with target media for
Monster events and assets.
Provide counsel to country level teams on local marketing, communications and public relations.
Ensure that region regularly conducts relevant market reviews and monitors local trends.
Develop, implement and monitor systems and procedures necessary to the smooth operation of
the marketing plans at the regional and country level.
Keep informed of developments in the fields of marketing, communications and public relations,
and use this information to help Monster Energy operate with initiative and innovation.
Work with senior staff and department staff to develop and maintain a strategic perspective and
ensure timely execution of all strategies, programs, and tactics
Help ensure Monster Energy’s philosophy, mission and brand vision are executed across Latin
America.
Develop and coordinate means to seek regular input from Monster Energy’s key constituencies
regarding the quality of strategies and programs.
Help formulate and administer policies to ensure the integrity of Monster Energy globally.
Act as an internal voice to generate new ideas and groundbreaking platforms to keep Monster
Energy on the forefront of innovation.
Maintain a climate that attracts, retains and motivates personnel in each market, and recruit,
train, appraise, supervise, support, develop, and guide qualified personnel to further Monster
Energy’s image and goals.
Design, support and oversee cross-functional teams throughout to achieve company goals and
objectives regionally and locally.
Serve as the first point of contact for assigned international distribution partner questions,
including how to navigate the partner portal, where to find resources, report on bugs, etc., and
also serve as the point person to articulate business needs for portal enhancements.
Responsible for representing the distributor’s concerns and requirements at product launch
meetings, and for developing the product launch plan for the distributor.

Education and/or Experience:

Minimum 5 years marketing experience (preferably with International experience) either in a
leading consumer marketing organization or entrepreneurial operation.
Ability to work strategically and be executional.
Language requirement: English and Spanish.
Strong understanding of business.
Strong experience and understanding in core consumer marketing.
Proven track record in leading and working effectively with cross functional Teams, including
the sales organization, operations, finance, Human Resources and new product development.
Strong communication skills are imperative.
Excellent interpersonal, communication, teamwork, presentation, influencing, mentoring and
project management skills required.
Excellent budget management skills required.
Innovator with the ability to influence staff and management at all levels (Internally and
externally).
A self-starter, someone who is capable asserting their ideas, making decisions and sharing
feedback.
Comfortable working remotely.
Resilient

We offer a comprehensive compensation and benefits package which includes a competitive

salary; company-paid medical, dental, vision, long-term disability and life insurance coverage;
401(k) with company match; generous employee discounts; a casual but driven work
environment; and the ability to make a real difference as a key contributor to our growth.

Monster Energy Company is an affirmative action and equal opportunity employer.

JOB FACTS
Type: Full Time
Employee
Industry: Food and Beverage Production
Years : 5+ to 7 Years
Experience: Experienced (Non-Manager)