RESUME OF JATI PRASETYA

JATI PRASETYA Email Address :

Regional Sales Manager jatiprasetya72@yahoo.com

Address: Mobile Number :

Perum Vila Nusa Indah 3 Blok KN 10 No.1, +628114113702 or +628177726646
Bojongkulur, Gunung Putri, Bogor
West Java 16969

Sales Manager with more experience than 15 years in FMCG, proficient in the leading Sales team, forecasting, Selling skill,
Sales Training, Sales Capability, Distributor Management, and Route to Market. The Record of success role changed the
model distribution in East Java from sole agent to being a multi-distributor and providing a significant increase in sales and
distribution. I am looking for the right opportunity to bring my skills to a growing Company in an upper management
position.

Relevant Skills:
 Recruiting talented sales
 Leadership Skills
 Ability to guide, train, and coach
 Create and execute a sales plan
 Have interpersonal and communication skills
 Able to predict sales results
 Budget Promotions Control
 Excellent in the use Word-Excel-Power point

Achievement:
 The best sales growth in FY 2020, 26% vs LY
 Project change distributor in East Java 2019, from Sole Agent distributor to be Multi-Distributor (10 Distributors)
within 45 days
 The best employee in 2011 (Area Sales Manager)
 The Winner Region Cup “Sari Husada” 2011

Work Experience:
1. Regional Sales Manager (PT. Unicharm Indonesia Tbk)
Area: East Java
February 1, 2017 – May 31, 2022
Major responsibilities :
- Lead the team (8 ASM, 14 ASS, 6 TL, 126 SPG, 65 MD, 10 Distributors, 116 Salesman Distributors, and 60 Salesman
Motorist)
- Made an implementation strategy plan that is in line with the company’s business strategy.
- Monitored and analyzed the increase in sales productivity at the branches and distributors regularly to ensure the
achievement of the target.
- Monitored product stock in each branch periodically which was adjusted to market needs in each area according to
the capacity of branches and distributors
- Evaluated and analyzed the market regularly to provide the right input in strategy formulation and be effective in
marketing
- Directed Sales function and performance to always coordinate with branches and distributors
- Conducted research, Market surveys, and product analysis for product development and pricing
- Coordinated with branches to implement the strategy from Marketing in achieving targets
- Executed the program’s promotion and achieve sales targets from the Company, and the promotion budget was
controlled not over the specified ratio.
- Developed areas that are still not covered by distribution.

2. Regional Sales Manager (PT. Heinz ABC Indonesia)

Area: Zone-2 (Sumbagsel & Kalbar)
April 6, 2015 – January 31, 2017

From JobStreet.com
 Major responsibilities :
- Lead the team in Sumbagsel & Kalbar area
- Made an implementation strategy plan.
- Monitored and analyzed the increase in sales productivity at the branches and distributors regularly.
- Monitored product stock in each branch periodically which was adjusted to market needs.
- Evaluated and analyzed the market regularly to provide the right input in strategy formulation in marketing
- Directed Sales function and performance to always coordinate with branches and distributors
- Conducted research, Market surveys, and product analysis for product development and pricing
- Coordinated with branches to implement the strategy from Marketing in achieving targets
- Executed the program’s promotion and achieved sales target from the Company.
- Developed areas that are still not covered by distribution.

3. Area Sales Manager (PT. Fonterra Brands Indonesia)

Area: Sulawesi-Maluku-Papua
September 10, 2012 – March 31, 2015
Major responsibilities:
- Lead the team in Sulawesi, Maluku & Papua area
- Managed and ensured the achievement of sales and promotion program
- Managed, supervised, and developed the sales force team
- Controlled, managed, and developed sales territory under my responsibility
- Managed and built mutually beneficial synergies with distributor

4. Area Sales Manager (PT. Tigaraksa Satria Tbk)

Area: West Java
December 1, 2008 – August 30, 2012
Major Responsibilities: :
- Lead the team in West Java Area
- Estimated and made achievement annual sales target branch and by territory.
- Broke down annual sales target Semester, quarter, and month.
- Monitored and evaluated annual sales achievement.
- Estimated and Controlled Budget.
- Counted Bank Guarantee and controlled AR Sub Distributor & Agent
- Developed Area.
- Estimated Rolling Forecast (ROFO) M+2 and Dispatched Plan.
- Business Reviewed with Principle and Sub Distributor & Agent.
- Controlled Field and Administration.
- Collected and analyzed market information.
- Coached, counseled, and trained Sales Supervisor and Sales Representative.
- Proposed Trade Local promotion to Principal.
- Briefed and Coordinated with Salesforce Team for the execution of promotional programs.

5. Sales Training Manager (PT. Tigaraksa Satria Tbk)

Area: National
July 1, 2006 – November 30, 2008
Major Responsibilities:
- Determined what training was needed, in line with company competency needs.
- Designed and developed the right training programs and materials for specific needs
- Delivered training efficiently to Salesforce
- Had personal dedication to giving the best
- Measured and evaluated the result of training after conducted
- Was responsible that the investment paid to return to the company

From JobStreet.com
 The Training had conducted :
 Basic Selling Skill  Superior Customer Service
 Coverage  Coaching
 Distribution  Communication Skill
 Merchandising Skill  SIPOC (Supplier-Input-Process-Output-Customer)
 Achievement Orientation  Effective Management
 Know Your Customer  Selling to Win
 Relationship Management  Personality Customer
 Planning and Organization  Problem Solving Tools

Education:
Bachelor’s degree, Atma Jaya Yogyakarta University (July 1990-Mar 1996)
Civil Engineering, with Major Subject Structure (GPA: 3,08)

Professional Development:
Commitment to always develop themselves to give the best contribution to the company
Certification Training & Seminar :
 Target Account Selling (Nov 2021, Unicharm)
 Distributor Management (Sep 2021, Unicharm)
 How to Make “KUMITE” (Apr 2021, Unicharm)
 OGISMA (Sep 2019, Unicharm)
 Becoming an Analytical Thinker (Apr 2018, Markplus Institute)
 Route to Market (Nopember 2011, Danone)
 Coaching For Excellence (October 2010, CRISP Learning)
 Change Mindset “Order Taking” to be “Sales Consultant” (April 2009, Markplus Inc.)
 LDP Program (October 2008, CRISP Learning)
 How to Motivate Subordinate (October 2008, Anugrah Consulting)
 Train The Trainer Program (May 2008, CRISP Learning)
 Method of Selection Sales Candidate (February 2008, Markplus Institute.)
 How to Negotiate Smartly in Key Account (July 2007, Force One Consultant)
 Six Sigma Champion (Maret 2007, PERA Neville Clark)
 Competency (Dec 2006, CSI Consultant)
 Personal Empowerment (Sep 2006, AIDA Consultant)
 Coach and Counseling for Improved Performance (March 2006, Dale Carnegie)

Award & Recognition:

 The Winner Silver Class, President Award PT Unicharm Indonesia 2020
 The best employee in 2011 (Area Sales Manager)
 The Winner Region Cup “Sari Husada” 2011

From JobStreet.com