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Project on Vim Liquid

Project on Vim Liquid

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Published by Anisa_Rao
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Published by: Anisa_Rao on Aug 26, 2011
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01/16/2015

 
vim liquid 
“Khar Khar ka moh tod jawab”
 
In 1993 Vim Bar was launched. This product had manybenefits including better clean, ease of handling and easystorage. Vim Bar was re-launched in 1997 with an improvedformulation and new communication, which tackled economy andperformance. Much appreciated by the mass market, it resultedin conversions not just from powder users, but also from proxyusers who did not upgrade to powders but preferred to use VimBar instead.Vim Dishwash Bar is the market leader with 60 per centshare in the Rs 400 crore branded dishwash market The brandhas grown significantly registering strong double-digit growths inboth volume and value terms.Vim Bar was relaunched a second time in 2002, with aunique “Stain Cutter” formulation that removes the tougheststains such as burnt milk and ghee stains. This new formulationevolved through research and is now setting benchmarks intough stain removal. New Vim offers the consumer a superiorperformance at a great value. . New Vim with its contemporarypackaging illustrates dynamism and swift stain cutting powers.HLL is focused on research and development for consistentdelivery of superior products. Thus, New Vim has been developedwith a unique stain-cutter formulation that removes the toughest
 
stains such as burnt milk and ghee stains. New Vim offers theconsumer a superior performance at a great value”. The new Vimhas a totally new mix, right from the packaging to the formulationof the product. New Vim with improved formulation that solvesthe housewife’s yet unsolved problem of tough stain removal of burnt milk/ghee stain.Vim is the market leader in the dishwash category. Today Vim isavailable in powder, bar and liquid form. Vim continuously strivesto innovate its products to enhance the lives of its consumers.Whether it be through its new 'Stain Cutter' formula in its Vim Baror it's the stain busters in its powders, Vim stands for the bestquality in dishwash products.
 http://free-assignment-exchange.blogspot.com/For downloading this report and many otheassignment, project and reports for marketing,management, human resource management, supplychain management, engineering and medicalavailable absolutely free online please visit
 
Vim as a Brand
Vim, among Hindustan Lever's 30 power brands, islooking at scouring the competition further. Though thebrand — led bythe flagship Vim bar remains the market leader inthe overall 1,000-crore dishwashing market, HLL`complete kitchen cleaner'Vim (utensil cleaner), which is ranked the fourthmost preferred brand in urban market, doesn’t find aplace in the top ten in the rural market On brandequity ranking. Though it was a market leader VimDishwash Bar is the market leader with 60 per cent share in theRs 400 crore branded dishwash market The brand grownsignificantly registering strong double-digit growths in volumeand value terms
Hllplanned for brand extension
Another brand extension was planned is that of an `applicator', tobe priced at parity with nylon scrubbers. Currently, Scotchbrite isthe only branded applicator in the market, priced at a premium.HLL has projected a Rs 260-crore turnover for Vim this year,which translates to a 21 per cent growth over the previous year.Vim bar, which accounts for over three-fourths of the Vim brand'ssales, is expected to be the key driver of growth. "Of theprojected Rs 260 crore, we expect Vim bar to be a Rs 240-crorebrand by the year-end, with Vim detergent powder and Vim liquidaccounting for the remaining Rs 20 crore," the official sa Vimliquid, meanwhile, would continue to be a slowburn brand.

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