Marketing Plan

School Year 2022-2023

Señor Tesoro College

 01 Who are the
Agenda COMPETITORS?

02 What Went Well?

03 What is happening?

04 What else could be done?

 Competitors
What are they Doing?
- Promotion of TES
- Scholarship Grants PhilCST
(academic and non-
academic)
- Career Guidance
- Student Representative LN-U
( Ambassadors/
Ambassadress)
- Tarpaulin UL
- Online/On-Site Enrolment
- Establishing online presence
on SocMed UoP
 What Went Well?
Enrollment Update
BS ENTREP BS ENTREP BS ENTREP

First Year 13 13 9

Second Year 6 0 0
Third Year
3 12 12
Fourth Year
6
7 4
Irregular
2
1 0
Total 30
33 25
What is happening?
Current Marketing Activities
 Barangay Visits
TES Referral Incentive Program -500.00 for successful TES Grantee
Synchronous and Asynchronous Distance Learning
Building Relationship with Part-Time Instructors (Public Secondary School
Teachers who handle SHS learners)
Tarpaulin
Get a modern PowerPoint Presentation that is beautifully designed. I hope
Flyering/Brochures and I believe that this Template will your Time, Money and Reputation.

Give-aways/Tokens
Since, these are proven to be effective, we will continue
doing these with some additional
Contents Title
strategies to saturate
Contents Title
the
Contents Title
target market within the area.
What else could be done?
Additional Marketing Strategies for
Rebranding STC as
Affordable College
SY 22-23 Pre-Enrollment via
We would like to update the slogan of
STC – “You deserve the Best” into
“You Deserve the BEST at an
AFFORADLE COST!
Flyers/ Tarpaulin will be distributed
indicating the tuition fee for each
degree program. (See Next Slide for
Sample Template)
Establish Online Presence
Student Influencers as
ambassadors/ambassadress will also be used
to include STC on their content in order to
flood the social media with online contents
about STC.
Successful alumni will also be featured on the
college’s official Facebook Page.
Google Form
This will be a useful tool to generate
information of the learners who are
considering STC to earn their degree.
The information to be provided by the
potential students will be used as part
of “ Text Brigade/Call Brigade”
Marketing Activity of the College.
Establish Online Presence
With the use of Social Media such as Facebook, the
college will increase its effort on being active in
social media where most of the target markets are
always available.
Marketing videos showing facilities, activities and
others will be created by students to attract new
students to enroll.
BRANDING
SAMPLE ONLY
SAMPLE VIDEO
THANK YOU