MBA SEMESTER IIIMB0050
Research Methodology- 4 Credits(Book ID: B1206 )Assignment Set- 1 (60 Marks)Note: Each question carries 10 Marks. Answer all the questions
. Differentiate between nominal, ordinal, interval and ratio scales, with anexample of each. [ 5marks]b. What are the purposes of measurement in social science research?[ 5 marks]
a. What are the sources from which one may be able to identify researchproblems? [ 5 marks]b. Why literature survey is important in research? [ 5 marks]3.
a. What are the characteristics of a good research design? [ 5marks]b. What are the components of a research design? [ 5 marks]4.
a. Distinguish between Doubles sampling and multiphase sampling.[ 5 marks]b. What is replicated or interpenetrating sampling? [ 5 marks]5.
a. How is secondary data useful to researcher? [ 5 marks]b. What are the criteria used for evaluation of secondary data? [ 5 marks]6.
What are the differences between observation and interviewing asmethods of data collection? Give two specific examples of situations whereeither observation or interviewing would be more appropriate.[10 marks].