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International Marketing (Scdl)

International Marketing (Scdl)

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Published by: api-3696347 on Oct 17, 2008
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03/18/2014

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international marketing
list of attempted questions and answers
true/false
question

strategies suggested in the medium term export plan include product-market
penetration strategy for existing products, product-market, diversification for new products & new
markets.
correct answer

true
your answer true
select the blank
question
the basic advantage of having an agent in the export market is_ _______.
correct answer
he is knowledgeable of the marketing condition
your answer he is knowledgeable of the marketing condition
multiple choice single answer
question
what is important to take pricing decision?
correct answer
competition
your answer competition
multiple choice multiple answer
question
what are the advantages of having agents?
correct answer
knowledgeable about the market , he can provide after sales service
your answer knowledgeable about the market , he takes the title to the product
select the blank
question

________ banks also have good deal of information on commercial agents in
various countries.
correct answer

international merchant
your answer the indian overseas
true/false
question
"selling, advertising and distribution" are included in export marketing.
correct answer
false
your answer true
multiple choice single answer
question
who is merchant exporter of the following?
correct answer
one who is not engaged in manufacturing
your answer one who takes title of good
multiple choice single answer
question
what are the aspects of globalization?
correct answer
products with competitive advantages
your answer products with competitive advantages
true/false
question

switzerland is among the top ten countries, which all together account for more
than fifty percent of india's total exports.
correct answer

false
your answer true
true/false
question
in international marketing, cultural dimensions include customs, traditions
correct answer
true
your answer true
match the following
question
correct answer your answer
trade fairs
knowing new technological trends

knowing new technological trends
direct mailing target audience industrial market
sales literature price list

price list
personal selling industrial market
target audience
select the blank
question

the country experienced_ _______ in the external sector in 1990s due to fall of
the soviet union & the sharp rise in prices.
correct answer

negative trends
your answer negative trends
multiple choice single answer
question
what is the avenue of entry into foreign markets?
correct answer
contract manufacturing
your answer foreign culture
multiple choice single answer
question
why do buyers buy a foreign products?
correct answer
as it is easier to obtain quality goods at a bargain price
your answer as company gives committed after sales service
multiple choice multiple answer
question
what are the important infrastructure factors in evaluating production site?
correct answer

industrial site , transportation & communication
your answer industrial site , labour cost , government regulations , transportation &
communication

true/false
question

the movement of goods across national borders is a major part of an international
marketing strategy.
correct answer

false
your answer true
multiple choice multiple answer
question
people enter export markets for a variety of reasons like :-
correct answer

recession in domestic market , higher profitability , utilization of export
incentives
your answer recession in domestic market , higher profitability , utilization of export incentives

match the following
question
correct answer your answer
push factor
saturation of market
large volume of transactions
each country own demand pattern
own demand pattern
greater degree of risks large volume of transactions
international environment
pull factor
growth prospect saturation of market
multiple choice single answer
question
what does promotion encompass?
correct answer
advertising
your answer advertising
multiple choice single answer
question
what does channel-mix decision include?
correct answer
intermediaries
your answer intermediaries
true/false
question

as regards imports into india, germany is among the top ten suppliers accounting
for over 60% of total imports.
correct answer

true
your answer false
multiple choice multiple answer
question
why is packaging so important for product planning?
correct answer

as it enhances protection , as it gives shelf life for a product
your answer as it enhances protection , as it gives shelf life for a product , as it reflects ethnic
value

multiple choice multiple answer
question
what are the principle ways of quoting export prices?
correct answer
free on board , cost insurance & freight
your answer charged fas , free on board , cost insurance & freight
multiple choice multiple answer
question
what are the factors affecting indirect channel choice?

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