- .

,
,

30 AMYNA KAI 2011

,

, ,

, ,
.
. ,

, ,
,

.

2011 AMYNA KAI 31

, ,
,
. , , , ,

, - ,

.
, Joseph Nye,

.
,
, , Bound to Lead: The
Changing Nature of American Power,
(soft power), (hard power),

, , ,
.
,


, ,
. O Nye ,
,

.
, , Nye:
() ().
.
,
, , ,
.
. , 11/9 Bush , , .
32 AMYNA KAI 2011

; .


, .
Nye :
. ,
. ,
, .
, , , ..
. ,
,
. .
, ,
, (
).

,
.
. ,
, , ,
, .

, (coercion),
, (persuasion)
, (corruption)
(motives), .
,
, () , .
Nye, , .
, ,
. , -

Nye, ,
,
, , .
. , 11
2001 Bush
, , .

, ,
. , Nye,


, - ,
, ,
.
,
: () ().
Nye ,
,
, .
RAND Corporation,

: 80% , 60%
, ,
, 50%
.

,
,
.
, : , ,
,
.
, .
. , , 2011 AMYNA KAI 33


, ,
.
internet ,
, , , ,
. ,
,

. . ,
,
( , 1998).
, ,
, .
, , , ,

, ,

.


.

,
SPIEGEL (29/6/2010) : China's Soft
Power: Is it a Threat to the West?, ,

. (WTO)
,
. , ,
,
,
34 AMYNA KAI 2011

,
. , , , ,
, .

.
, , .

Nye
The Future of Power,
.

, ,


, ,
. , ,
2007, Hu Jintao,
.
Nye,
,
-


,

. :
. , ,
, , , , -

.
,
-.

.
2004, , Soft Power:
The Means to Success in World Politics,
Nye

(smart power).

. , ,


.

,
, Nye, :
.
,
2007, ,
,

(A Smarter Superpower, Foreign
Policy, May/June 2007):
,
. Nye


,
,
: ,

.
,
, ,
, .
-

, .
, ,
, ,
, .
.

.
,
,

.
,
.
Catherine Guisan,
,
,
(Un sens a l Europe. Gagner
la paix (1950-2003), 2003).

Nye,
, . , , , .
Nye
.
.
Fuller,
, ,
. ,
, ,
.
,

.
, Nye.
2011 AMYNA KAI 35