Production & operations Management set-2 Page 3
Result withdrawn from survey
The first thing about NANO, which comes in the mind of all age group (male andfemale) is-
“compact”, “affordable”, “choti si” (small) and “economic”.
Most of the respondents both male and female of all age groups want to purchaseNANO instead of a two wheeler. But the females (70%) between age group 36-45 arehighest among all the age groups.From the finding it came out that most of the respondents both male and female of allage group consider price as the major purchasing factor while on the other hand thereare many who consider all the factors- price, mileage, design, and interior space. Butthere is a degree of variation in these preferences.In the
there is a wide difference in their choices. This is as follows-Females love to see their NANO mostly in white and silver colour. Males in the agegroup 20-25yrs give weightages to silver and red, and the remaining age groups preferwhite and silver only .Yellow is found to be the least preferred colour, while there is asignificant likeliness for the black colour also.Females in the age group 20-25 explores a shocking preference for NANO to offer it totheir children, also age group 26-35 want to offer NANO to their children, and the agegroup 36-
45 want to use it as a “Family Car” for shopping and travel and 46+ want tooffer NANO as a “gift”.
Males in the age group 20-25 and 26-35 want to use it as a family car for shopping andtravelling. And the age group of 36-45 gives their preference for NANO to offer it totheir children. And 45+ want to offer NANO as a gift.
Promotion of Tata NANO in the “Delhi
s Auto Expo” proved to be a great success for
NANO. And with the time before its launch on the roads it (NANO) emerged as thepeople
s car. All the age groups would like to recommend NANO to their relatives oncethey have a good driving experience of NANO after its launch.Most of the Females can
t wait for NANO after placing the order but females in the agegroup 26-35 are ready to wait for NANO from 4-6 months.Most of the Males in the age group 20-25 and 36-45 are ready to wait for 2-6 monthswhile others in the age group 26- 35 can wait for 4-6 months but 45+ are not ready towait for NANO.