BY

V P Bhagat
NATURE OF COMMUNICATION IN
ORGANIZATION
Nature of Communication.
Broadly, following are the important feature of
communication :
!rocess.
InevitabIe.
Two-way.
SpiraIIing process.
Four specific skiIIs.
AII pervasive.
The Iife-bIood of the business
It is a !rocess
%he term process has been defined as an
identifiable flow of inter-related events
moving over time towards some goal or an
end
vents which starts with the sender, it
moves by coding and decoding messages,
through some channel till the receiver
receives the message and ends with feed
back
It is InevitabIe
ommunication is essential physically,
socially and psychologically
f an individual is provided all physical
comforts but is not allowed to read,
write, speak and listen, he will become
mentally retorted
It is Two Way
significant aspect of communication
is involvement of at least two people,
ie, a sender and a receiver
n fact one person cannot communicate
to himself receiver is must to
complete the communication act
It is SpiraIIing !rocess
ommunication between the receiver and
the sender usually does not start at the
same level or grow at the same rate t is
due to difference of abilities of the sender
as well as the receiver
Moreover, noise and time have an impact
on it ommunication takes a spiral shape
before it is completed and reaches the
receiver at the same level and space
It has Four Specific SkiIIs
ommunication has four specific
skills they are reading, writing,
speaking and listening %heir brief
sketch is shown in exhibit
Communication skiIIs ( Exhibit )
$kills ctiveness Related to $ender/Rec-
eiver Mode
Reading Passive Written Receiver
Writing ctive Written $ender
$peaking ctive Oral $ender
Listening Passive Oral Receiver
It is AII !ervasive
rrespective of the type and size of the
organization, communication is inevitable t
is important at all levels and exits every
where in the organization
With communication, it is possible to
delegate authority, to co-ordinate activities,
and to take managerial decisions
It is the Life-BIood of the Business
o business organization and no civilised
society can exist, survive and grow without the
existence of an effective communication
network
%hrough communication, people working in an
organization get activated for achieving
organizational goals
Various modes of communication are used for
people outside the organization to know.