INFORMATION MANAGEMENT

Group Members
Nipuna Weerakoon (105649) Sorwar Hussain (106815)

Contents
O Background of Coca cola O Define information and information

management O Coca cola.

* How they gather this information? * what type of information they gather? * How this information helps Coca-Cola?

O Growth information of caca cola

Coca cola
O The Coca-Cola Company is the largest manufacturer,

distributor and marketer of non-alcoholic beverage concentrates and syrups in the world.
O The company sells over six million beverages every day (Coca-

Cola, 2005).
O World's largest beverage distribution system.

Company History
O 1886 John Pemberton was a pharmersist living in Atlanta. O Name was given by Frank Robinson the accountant. O 1st years revenue was $117. O 1891 Asa Griggs Candler bought the company for $2300. O 1918 the company was bought by Ernest Woodruff. O Muhtar kent is the current president and ceo of coca cola.

Type Manufacturer Founder(s) Country of origin Introduced Area served Colour

Soft Drink (cola) The Coca Cola Company Johan.s.pemberton United States 1886 Over 200 countries Caramel E-150d

What is the Information?

information is data that has been given meaning by way of relational connection

Information
O Definition of information

Information is data that has been processed into a form that is meaningful to the recipient and is of real or perceived value in current or prospective actions or decisions (Davis & Olse (1984)

Data
O Data are raw facts and

figures that on their own have no meaning

O These can be any

alphanumeric characters i.e. text, numbers, symbols

Data Examples
O Yes, Yes, No, Yes, No, Yes, No, Yes O 42, 63, 96, 74, 56, 86 O 111192, 111234 O None of the above data sets have any meaning until they

are given a CONTEXT and PROCESSED into a useable form

Example 1

Raw Data

Yes, Yes, No, Yes, No, Yes, No, Yes, No, Yes, Yes

Context
Processing

Responses to the market research question Would you buy COCA COLA at 1.5

Information

???

Data and Information

Process Data Information

Feedback

Data

Information

Data are numbers, words or images that have yet to be organised or analysed to answer a specific question

Produced through processing, manipulating and organising data to answer questions, adding to the knowledge of the receiver

Knowledge
O Knowledge is the understanding of rules needed to

interpret information

the capability of understanding the relationship between pieces of information and what to actually do with the information

Example :-

Coca cola Marketing manager could use sales information to decide whether or not to raise or lower bottle price.

Information

Data

Context

Meaning

Processing Data raw facts and figures Information data that has been processed (in a context) to give it meaning

Data Into Information

To achieve its aims the organisation will need to process data into information. Data needs to be turned into meaningful information and presented in its most useful format Data must be processed in a context in order to give it meaning

what type of information they gather?

Types of Information
Primary Sources Research, Statistics, Interviews

Secondary Sources Textbooks, Reviews, Websites

Tertiary Sources Dictionaries, Databases

Primary Website Letters Internet

Secondary Fact book Guide book Magazines

Tertiary Manuals Directories

How this information helps Coca-Cola?

A supply chain system

Suppliers

Suppliers

Factories

Warehouses

Retailers

Customers

Typical information intensive processes

Departments
Marketing Sales Operations Support/Mainte nance Managements Administration Lead generation, advertising, formulating new products and services Bidding for new work, managing customers etc, Undertaking new product, producing product Looking after existing customers, maintaining assets Overseeing the whole business, making high level decisions Finance, HR, QA, etc

Internal

Sales data This type of data is useful for identifying an organizations most profitable product and customers. Coca cola sales data useful to identify customer type, geographical area and discount, ect; Financial data In a coca cola keeping financial data they count cost of producing, storing, transporting and marketing.

Transport data Specially in coca cola transport data is most important information source to identify most profitable rout because they have been transporting their products more than 200 countries so always they should keep touch about transport. Storage data The rate of stock turn, stock handling costs, assessing the efficiency of certain marketing operations and the efficiency of the marketing system as a whole.

EXTERNAL

Government Nowadays in every organizations should keep Government statistics about government rules and regulations, its same with coca cola they are using import and export statistics, production statistics and Tax document, ect;

Commercial services In a coca cola marketing is very higher than other organizations so media consumer statistics there and

information

got a large amount of figure comparing other external data category.

Trade associations Trade associations differ widely in the extent of their data collection and information dissemination activities. In coca cola stakeholders included this category. National and international institutions Local bank and world bank statistic, also economic data in deferent country is other external secondary information in coca cola

Information Management
Organisational data (From EDB department)

Managers

MIS

External Data

Reports

Management roles Henry Mintzberg concluded management roles to 3 categories consisting of interpersonal roles, informational roles and decisional roles.

Interpersonal Roles Management tasks involve interaction with people to lead, motivate, counsel and support. It can be supported by information systems like electronic mail, presentation graphics, video teleconferencing and voice mail.

Informational Roles Management tasks involve receiving and sending information to communicate to other people in an organization. This communication can make an organization meeting its goals and objectives. It can be supported by information systems like decision support systems and executive information system.

Decisional Roles Management tasks involve initiating planning, controlling, allocation and negotiating to solve problems and adjust an organization following fluctuated environment. It can be supported by information systems like decision support systems and executive information system

Growth of Information

Packaging & Recycling growth

Both brands have different approach regarding their logo. Pepsi has changed for more than ten times from 1898 to 2008 whereas Coca Cola has same logo from 1885 to till now.

Income Statement Evolution

Annual Income Statement Data

Actuals in M $

Estimates in M $

Fiscal Period Dcembre

2007

2008

2009

2010

2011

2012

Revenue

28 857

31 944

30 990

34 613

44 299

44 147

EBITDA EBIT

8 683 7 520

10 024 8 796

9 780 8 544

11 270 10 142

13 326 11 391

14 450 12 203

Pre-Tax Profit

Net income

5 981

5 807

6 824

7 660

8 471

9 304

EPS ( $)

2,57

2,49

2,93

3,29

3,73

4,15

Dividend per Share ( $)

1,36

1,52

1,64

1,77

1,92

2,10

Yield

2,11%

2,36%

2,54%

2,74%

2,98%

3,25%

Annoucement Date

02/13/2008 12:01 pm

02/12/2009 01:00 pm

02/09/2010 12:30 pm

Employees: 92,800 Employee growth: 0.4%

Sales: $30,990.0M One year growth: (3.0%) Net income: $6,824.0M Income growth: 17.5%