Assignment

in
Data Warehousing
and Management
(T,TH 4:00-5:30 PM)

Submitted by:
Aivee Ghen P. Drilon BSAIS 4

Submitted to:
Engr. Mark Anthony Agustin
 THE COCA-COLA COMPANY

The Coca-Cola Company was started by Dr. John Pemberton at around 1886 in Atlanta,
Georgia, United States who developed its formula. The main ingredients were extracts from coca plant
and the kola nut. It was initially meant as a tonic cure for headaches. Someone later added carbonated
water instead of water and the people who took it found it better. Eventually, it became a choice beverage
for many people. With increased sales, The Coca-Cola Company saw expansion in almost every state in
USA by 1895. The idea of bottling was later conceived that by close of the century, bottling plants were
being established outside USA.
Products
Coca Cola main products are beverages especially soft drinks. Coca cola soft drink going with
the same brand name is the most popular and has the highest sales. It has a number of different flavors
like Cola Lemon, Cola Lime, Cola Orange, Cola, Cola Green Tea and Cola raspberry. These types are
available in many countries. Other products include diet, still and sparkling beverages, fruit juices,
waters, energy drinks, coffees, milks and sports drinks. Each of this in turn goes with different brand
names according to region of sale and they are so many to mention.
Data collection and process

Various types of data that can be analyzed at Coca-Cola Company include production volume,
water, packaging, raw material volumes and Environmental Safety data. All this data is collected
individually from respective companies and traceability is attached to enable final analysis. Data is
collected scientifically and analyzed using spreadsheets to give detailed results.

Data Storage

The Coca-Cola Company data center is the nerve center where servers and storage devices
ensure the bulk of data is secured for the companies use. With a 10 GB Ethernet connection by Cisco,
costs have dramatically reduced and so has time spent on locating vital information.

Network protection

Network protection has been achieved by incorporating Barracuda Networks solutions. These
ensure security to the network and storage facilities in Information Technology Systems. Coca-Cola
Company uses their Web Application firewall which ensures complete protection from all unauthorized
users, viruses, and hackers.

Types of Software
SAP R/3 from IBM together with
ERP system is the most widely
used software in Coca Cola
Company. These IT solutions have
enabled the company in fast
decision making and better
product quality while at the same
time reducing the costs of
operation. All the entities thus;
Operations, Marketing,
Accounting, Inventory and Human
resources have a common system
that
enables consistent reporting of
management and operational units.
Apart from this closing of
books either locally or globally,
purchasing, financing is all done
concurrently. It also ensures
that employees, customer, and
suppliers are on the same frame of
reference. In Atlanta, SAP
application include Accounting,
Planning and Budgeting,
Procurement, Employee self-
service
and others that run on an
Internet network. Manufacturing
plants have Project Systems
implementation that oversees
Inventory Management,
Material Management,
Production
Planning and Sales and
Distribution. The IBM server
RS/6000 enables more than 1000
users
concurrently.
Types of Software

SAP R/3 from IBM together with ERP system is the most widely used software in Coca-Cola
Company. These IT solutions have enabled the company in fast decision making and better product
quality while at the same time reducing the costs of operation. All the entities thus; Operations,
Marketing, Accounting, Inventory and Human resources have a common system that enables consistent
reporting of management and operational units. Apart from this closing of books either locally or
globally, purchasing, financing is all done concurrently. It also ensures that employees, customer, and
suppliers are on the same frame of reference. In Atlanta, SAP application include Accounting, Planning
and Budgeting, Procurement, Employee self-service and others that run on an Internet network.
Manufacturing plants have Project Systems implementation that oversees Inventory
Management, Material Management, Production Planning and Sales and Distribution. The IBM
server RS/6000 enables more than 1000 users concurrently.

Database Approach

Coca-Cola Company used Oracle Databases which have SQL capabilities previously but due to
its SAP application, they have moved to IBM’s DB2.The act led to reduction of hardware and software
cost and a better storage, retrieval and security of data. Databases provide all the information from
products to employees hence they play a vital part. IBM DB2 has greater compression which would
reduce database size and lower licensing renewals.

A. Suppliers

The company produces the syrup which in turn is used in making beverages. The franchised
companies then make the final product. This has been optimized by Information Technology
implementation of SAP R/3. The movement of the final product from the manufacture to the customer
encompasses supply chain. The Coca-Cola Company employs a number of strategies that make this
possible including compliance with local laws human rights and that all suppliers have contracts, are
audited to form a comprehensive report. The suppliers are entrusted with provision of ingredients, ware
and packaging. In turn, the company produces drinks which are taken to warehouses and distributors for
availing to customers. The Coca Cola Manual Distribution Center model has seen the company sell even
to the remotest part of the world.

B. Partners

Chief Big Data Insights Officer, Esat Sezer, explains that Coca-Cola takes a strategic approach
instead of a tactical approach with big data. They use the vast amount of available data sets to change the
way they approach IT. They have embraced big data technologies and as such were able to create a
shared services center for their financial transactional activities for their partners and ventures as well as
an employee service center for HR activities.
C. Vendors/Clients

Coca-Cola has almost 70 million Facebook followers and big data enables Coca-Cola Company
to connect to these followers better and be able to grow the brand advocacy. Also throughout other
departments within The Coca-Cola Company, such as category management, shopper marketing or the
supply chain, vast amounts of data are used to make more and better critical time-sensitive decisions.
They have developed an advanced enterprise data warehousing that is capable generating a single view of
all multi-channel retail information, which enables Coca-Cola to respond quickly and accurately to
changing market conditions. They standardized all data through a series of master data management
processes and their ultimate goal is to help Coca-Cola’s clients and customers become efficient and
effective within their stores to drive sales and improve the consumer experience.

In conclusion, the Coca

Cola Company has been
successful due to
implementation of
Information Systems which are
reliable and help the
 management make fast
decisions in their
day to day work while ensuring
customer satisfaction
In conclusion, The Coca -Cola Company has been successful due to implementation of
Information Systems which are reliable and help the management make fast decisions in their day to day
work while ensuring customer satisfaction.

The number of employees in Coca

Cola Company stands at around
92,800. Much emphasis is
placed on people who are thought
of as not only employees, but a
team that should be able to
discover their talent, knowledge,
skills and experience in the
company. The diversity helps in
the
growth of the company through
sharing of information.