COMM 4633 Spring 2012, p. 2
350 points Blog50 points News University or Inbound Marketing University Presentation50 points
Team Presentation100 points Social Media Monitoring Report100 points Trade Book Review / Presentation350 points Personal Learning Project
Total possible points 1000
Assignment Brief Descriptions:
Complete descriptions of the assignments will beavailable in BlackBoard (as links to Public Relations Matters.)
Starting early in the semester, you will create original content for your blog; it will bethrough this method that I will be able to assess your engagement and participation inthis course. You will add new content to your blog, including comments you post to
others’ blogs, weekly.
Blog posts that are posted after their due dates may not begraded or earn credit.
There will be at least two graded Blog Checkpoints, plus a finalassessment of the blog. Citing sources in your blog is just as important as it is in anyacademic paper you write; plagiarism is not tolerated. Specifics about the content of your blog will be shared during the first month of class.
In teams of 3-4, you will be assigned one method of
segmenting the “groundswell
thenprepare and present the chapter to the class:
Ch. 5: Listening To (Team 1)
Ch. 6: Talking With (Team 2)
Ch. 7: Energizing (Team 3)
Ch. 8: Helping the Groundswell Support Itself (Team 4)
Ch. 9: Embracing (Team 5)Additional sources / research are recommended. You can show up to 10 minutes of video as part of your presentation. NOTE: Groups should use creativity when developingtheir presentations. Possibilities for presentation methods include game show format,giving a (nongraded) quiz & then debriefing the quiz, skits, etc.
Social Media Monitoring Report
This assignment gives you an opportunity to learn how to monitor blog and other socialmedia content in a way that provides similar insight offered by more traditionalenvironmental scanning methods.
News University & Inbound Marketing University Presentations
Each student will choose one NewsU and one Inbound Marketing University course tocomplete and share with the class in a ten-minute presentation. Options for courses andtheir respective due dates will be provided by the third week of class.