BALAJI TELEFILMSSUCCESS STORY

INTRODUCTION
Balaji Telefilms is amongst India's most prominent & successful media companies. Headquartered in Mumbai, the company is primarily engaged in the production of television serials in Hindi, Telgu, Tamil & Kannada. The company has been promoted by the actor Jitendra, his wife Shobha Kapoor & daughter Ekta Kapoor. For the past decade Success of the Kyunki Saas Bhi Kabhi Bahu. Thi, Kahaani Ghar Ghar Kii and Kusum had created such a high base in its financial performance and BTL should be back on growth track. It is the only production house having strong presence in four southern states

QUESTION. 1?
Explain how balaji telefilm achieved success in such a short span of time. Companys success is largely one woman show

Recipe of success: First mover advantage:- Early entry into business and presence into the regional markets. Wider reach:- presence across the spectrum, cordial relation with most channels.

Proper target segment: High TRPs made to get better rates from advertisers Daily soap as opposed weakly soap Proper market research Cost control

 Idea of making different pattern of serials Knowing the pulse of viewers Plot outlines

THE TWO DIFFERENT MODELS USED BY TELEVISION SOFTWARE PRODUCERS FOR PROVIDING CONTENT TO TELEVISION CHANNELS

CONTENT
Producers acquire a broadcasting slot(telecast time) from the channels and pay telecast fees to the channel for the allotted time slot for Sponsored broadcasting commercials. This Programs airtime is then sold to the advertisers by the producers who also hold the IPR for the program

 Producers are commissioned by the channels for conceiving and producing a program on behalf of the channel. They Commissioned are paid a fixed price for Programs producing a program and the channel retains the IPR and rights to sell and market the commercial airtime.

Balajis focus on Commissioned program

Attractive rates for commissioned programs TRP linked incentive scheme entered into by private broadcasters

SHOULD BALAJI DIVERSIFY ITS PROGRAM PORTFOLIO FROM WOMEN CENTRIC FAMILY DRAMAS TO MORE INNOVATIVE CONTENT
Changing taste of audience Focus more on youth and teenage population India - Largest proportions of population in the younger age groups in the world. 35.3% of the population of age group 0-14 years

45% of the population account for less than 21 years of age. Growing interest in Reality shows. Increase in working women population Change in women taste and preference - Modern outlook

THANK YOU

Gaurav Joe Manuel Rishi