Professional Documents
Culture Documents
Determinants
Problem definition & Clear objectives Determines flow of questions Sources/Types of information Experts/ layman- masses- consumers Medium of communication Personal/telephone interview, mail, e-mail Data Analysis Closed/open ended, scales, statistical analysis
Questionnaire essentials
Relevancy & Accuracy
Questionnaire: Essentials
Relevancy
Just necessary information collected
Information necessary to solve problem is
obtained Do not omit necessary information Be specific about data needs Have rationale for each item
Questionnaire: Essentials
Accuracy
Information collected is reliable & valid
Ensured with Interest in research topic Short & well designed questionnaire Simple & clear procedure followed
Phrasing questions
Open ended/ closed ended Medium of communication Avoidable Avoid complex words Avoid leading/ loaded questions Avoid ambiguity Avoid double barreled questions Avoid making assumptions Avoid burdensome questions
Medium of communication
Personal Interview, Telephonic Interview, Self
Composition style Interview & telephone- conversational style Self administered - descriptive style
Avoidable: Complexity
Use simple/conversational language Avoid jargons & technical terms Respondent may be from different areas Borrowed scales- back translation
Leading Questions
Suggests or implies certain answers Questions beginning with- dont you think /agree /believe
Ex- Mobile phones have gained prominence in last decade,
What effect has use of landline phone seen? Used less/ no change / used more
Loaded Questions
Are emotionally charged or suggest socially desirable
answer
Ex- Viewing the farmers suicide cases, should the
Avoidable: Ambiguity
Be as specific as possible Avoid indefinite words like- often, occasionally, usually, frequently
A question may induce bias because it covers two issues at once Ex- Do you understand & like companys new hiring policy? Yes / No
Avoidable: Assumptions
Phrasing of the question should be free from implicit assumptions Ex- Should Dominos continue its successful 30 minutes or free program ?
Yes/ No
Sequence
Warm up questions ease respondents Easy to difficult
Funnel technique General to specific Pleasing to embarrassing Order bias Position of
Answer in sequence of answers Question in sequence of questions
Understanding the questionnaire Requests for clarifications- noted Ambiguous/ biased questions Rearranging & reframing done