DESIGNING

QUESTIONNAIRES
MARITES B. RANARA ANALYN M. ROMAN
1st Discussant 2nd Discussant
DR. MARIA P. DELA VEGA
Professor
No Survey can achieve success without
a well designed questionnaire.
Questionnaire design is more of an art
than a science
 QUESTIONNAIRES
• A questionnaire is a research instrument consisting of a set of
standardized questions to gather statistically useful information on
some subject from one or more respondents.
• To make it simple, consider questionnaire to be written interview
consisting standardized questions which can be answered face-to-
face, over the telephone, through the post, or even online.
-The main purpose of a questionnaire is to extract data from the
respondents.
 Types of Questionnaires
• Descriptive Questionnaire is developed to capture or
document the extent of a particular topic or issue
within a population of interest, that is, what exist at
the moment?
• Analytical Questionnaire is developed to explore and
explain relationship between particular concepts, that
is, why certain situation exist?
TYPES OF QUESTIONS IN A
QUESTIONNAIRE
 OPEN-ENDED QUESTIONS (Unstructured)
• These include qualitative questions which are more open and allow
the target audience to voice their feelings and notions openly. Such
questions record more data as they don’t have a predetermined set of
responses and the respondents express their opinions in a free-flowing
manner.
• Not having options to choose from results in avoiding bias and getting
actual answers from the respondents.
• Qualitative question, however, prove to be hard from the researcher’s
side as different respondents usually have different opinions and it
becomes hard to process the qualitative data.
OPEN-ENDED questions are usually used:
• At the time of the interview
• to collect data about the personal lives of the
respondents like beliefs, family relations,
motivations, etc.
• To ask questions/opinions or views about an aspect.
Example of such open-ended question- Suggest
your opinion to reduce plastic pollution in urban cities.
 CLOSE-ENDED QUESTIONS (structured)
• Structured questions have multiple options as answers and ask the
respondents to choose either one or more than one option as an answer.
Close-ended questions are used to conduct quantitative research.
• -Such questions are definite and are usually prepared well in advance so
as to get as many responses and information from the respondents.

Close-ended questions are usually used-

• To get feedback on a product , service, policy, etc.
• To collect data that can easily be structured into options.
Examples of such close-ended questions are:
• How do you rate the services of your library?
• How much satisfaction do you get from your job?
2. Define the target respondents
The researcher must define the population about which he/she
wishes to generalize from the sample data to be collected. For
example, in marketing research, researchers often have to decide
whether they should cover only existing users of the generic product
type or whether to also include non-users. Secondly, researchers
have to draw up a sampling frame. Thirdly, in designing the
questionnaire we must take into account factors such as the age,
education, etc. of the target respondents.
5.Develop the question wording
Survey questions can be classified into three forms, i.e. closed, open-ended
and open response-option questions. So far only the first of these, i.e. closed
questions has been discussed. This type of questioning has a number of
important advantages;
· It provides the respondent with an easy method of indicating his answer - he
does not have to think about how to articulate his answer.
· It 'prompts' the respondent so that the respondent has to rely less on
memory in answering a question.
· Responses can be easily classified, making analysis very straightforward.
· It permits the respondent to specify the answer categories most suitable for
their purposes.
6.Putting questions into a meaningful order and format
Opening questions: Opening questions should be easy to answer and not in any way threatening to THE
respondents. The first question is crucial because it is the respondent's first exposure to the interview and
sets the tone for the nature of the task to be performed. If they find the first question difficult to understand,
or beyond their knowledge and experience, or embarrassing in some way, they are likely to break off
immediately. If, on the other hand, they find the opening question easy and pleasant to answer, they are
encouraged to continue.
Question flow: Questions should flow in some kind of psychological order, so that one leads easily and
naturally to the next. Questions on one subject, or one particular aspect of a subject, should be grouped
together. Respondents may feel it disconcerting to keep shifting from one topic to another, or to be asked
to return to some subject they thought they gave their opinions about earlier.
Question variety:. Respondents become bored quickly and restless when asked similar questions for half
an hour or so. It usually improves response, therefore, to vary the respondent's task from time to time. An
open-ended question here and there (even if it is not analysed) may provide much-needed relief from a
long series of questions in which respondents have been forced to limit their replies to pre-coded
categories. Questions involving showing cards/pictures to respondents can help vary the pace and
increase interest
7. Check the length of the Questionnaire
it is best for a questionnaire to be as short as possible. A long
questionnaire leads to a long interview and this is open to the
dangers of boredom on the part of the respondent (and poorly
considered, hurried answers), interruptions by third parties and
greater costs in terms of interviewing time and resources. In a
rural situation an interview should not last longer then 30-45
minutes.
8.Pre-test the questionnaires
Even after the researcher has proceeded along the lines suggested, the draft questionnaire is a
product evolved by one or two minds only. Until it has actually been used in interviews and with
respondents, it is impossible to say whether it is going to achieve the desired results. For this
reason it is necessary to pre-test the questionnaire before it is used in a full-scale survey, to identify
any mistakes that need correcting.
The purpose of pretesting the questionnaire is to determine:
· whether the questions as they are worded will achieve the desired results
· whether the questions have been placed in the best order
· whether the questions are understood by all classes of respondent
· whether additional or specifying questions are needed or whether some questions should be
eliminated
· whether the instructions to interviewers are adequate.
9.Develop the Final Survey form
A well designed questionnaire is essential to a successful survey.
However, the researcher must develop his/her own intuition with
respect to what constitutes 'good design' since there is no theory of
questionnaires to guide him/her.
A good questionnaire is one which help directly achieve the research
objectives, provides complete and accurate information; is easy for
both interviewers and respondents to complete, is so designed as to
make sound analysis and interpretation possible and is brief.