COLLEGE OF APPLIED BUSINESS

A Report on Development of College Activities

A FRAMEWORK FOR GROWTH

3/8/2012

This report is prepared with an objective of listing and explaining the various activities that are deemed to be necessary for the growth of the organization.

Table of Contents
INTRODUCTION OF REPORT ............................................................................................... 4 I. II. III. IV. V. VI. Business Plan Competition .............................................................................................. 4 Research Paper Presentation ............................................................................................ 4 Term Paper Preparation ................................................................................................... 5 Case Study Analysis ........................................................................................................ 5 Business Paper or Business Newsletter Publication ........................................................ 5 Power-Point Presentation ................................................................................................. 5

VII. Entrepreneurship Club ..................................................................................................... 6 VIII. Social Club ....................................................................................................................... 6 Chapter One ............................................................................................................................... 7 BUSINESS PLAN ..................................................................................................................... 7 Need for Business Plan .............................................................................................................. 7 Business Plan Outline (Type One):............................................................................................ 7 I. Executive Summary ............................................................................................................... 7 II. Company Summary .............................................................................................................. 7 III. Products and Services .......................................................................................................... 7 IV. Market Analysis Summary .................................................................................................. 8 V. Strategy and Implementation Summary ............................................................................... 8 VI. Web Plan Summary ............................................................................................................. 8 VII. Management Summary ...................................................................................................... 8 VIII. Financial Plan ................................................................................................................... 9 Business Plan Outline (Type Two) ............................................................................................ 9 I. Cover Sheet (Serves as the title page of your business plan) ................................................. 9 II. Table of Contents (Quick reference to major topics covered in your plan).......................... 9 III. Executive Summary............................................................................................................. 9 IV. Part I: The Organizational Plan ......................................................................................... 10 A. Summary Description of the Business .................................................................... 10 B. Products or Services ................................................................................................ 10 C. Administrative Plan .................................................................................................. 10 V. Part II: The Marketing Plan ................................................................................................ 12 A. Overview and Goals of Your Marketing Strategy.................................................... 12 B. Market Analysis ........................................................................................................ 12 1
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C. Marketing Strategy ................................................................................................... 12 D. Customer Service ..................................................................................................... 12 E. Implementation of Marketing Strategy ..................................................................... 13 F. Assessment of Marketing Effectiveness* ................................................................. 13 VI. Part III: Financial Documents ........................................................................................... 13 A. Summary of Financial Needs (needed only if you are seeking financing) ............. 13 B. Loan Fund Dispersal Statement (needed only if you are seeking financing) .......... 13 C. Pro Forma Cash Flow Statement (Budget) .............................................................. 13 D. Three-Year Income Projection ................................................................................ 13 E. Projected Balance Sheet........................................................................................... 14 F. Break-Even Analysis................................................................................................ 14 G. Profit & Loss Statement (Income Statement) ......................................................... 14 H. Balance Sheet .......................................................................................................... 14 I. Financial Statement Analysis .................................................................................... 14 J. Business Financial History ....................................................................................... 15 VII. Part IV: Supporting Documents ....................................................................................... 15 A. Personal Resumes .................................................................................................... 15 B. Owners Financial Statements ................................................................................. 15 C. Credit Reports .......................................................................................................... 15 D. Copies of Leases, Mortgages, Purchase Agreements, Etc. ..................................... 15 E. Letters of Reference ................................................................................................. 16 F. Contracts .................................................................................................................. 16 G. Other Legal Documents........................................................................................... 16 H. Miscellaneous Documents....................................................................................... 16 Chapter Two............................................................................................................................. 17 RESEARCH PAPER PRESENTATION ................................................................................ 17 I. Writing a Research Paper ..................................................................................................... 17 A. Discovering, Narrowing, and Focusing a Researchable Topic ............................. 17 B. Finding, Selecting, and Reading Sources .............................................................. 17

C. Grouping, Sequencing, and Documenting Information......................................... 17 D. Writing an Outline and a Prospectus for Yourself ................................................ 17 E. F. Writing the Introduction ........................................................................................ 17 Writing the Body ................................................................................................... 18 2
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G. Writing the Conclusion .......................................................................................... 18 H. Revising the Final Draft ........................................................................................ 18 Chapter Three........................................................................................................................... 19 TERM PAPER PREPARATION ............................................................................................ 19 Parts of a Term Paper .............................................................................................................. 19 A. Title Page and Table of Contents .......................................................................... 19 B. Objectives .............................................................................................................. 19

C. Introduction ........................................................................................................... 19 D. Body....................................................................................................................... 19 E. F. Conclusion ............................................................................................................. 20 Bibliography .......................................................................................................... 20

Chapter Four ............................................................................................................................ 21 CASE STUDY ANALYSIS .................................................................................................... 21 I. II. General Guidelines for the Analysis .............................................................................. 21 Outline of Written Case Analysis .................................................................................. 21 A. Executive Summary............................................................................................... 21 B. Statement of the Problem ...................................................................................... 21

C. Causes of the Problem ........................................................................................... 21 D. Decision Criteria and Alternative Solutions .......................................................... 21 E. Recommended Solution, Implementation and Justification .................................. 22

Chapter Five ............................................................................................................................. 23 BUSINESS NEWSLETTER ................................................................................................... 23 I. II. III. IV. Personality Watch .................................................................................................. 23 Interesting Innovations .......................................................................................... 23 New Products Launch ........................................................................................ 23 Management and Marketing Mix....................................................................... 23

V. Horoscope and Entertainment ............................................................................... 23 VI. Society and Psychology ..................................................................................... 23

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INTRODUCTION OF REPORT
College of Applied Business has no doubt been one of the leading education institutions in Nepal. However the scenario in past few years is changing very rapidly in this sector. Educational institutions are mushrooming inside the Kathmandu valley, especially due to high immigration. The rise of few very qualitative institutions is increasing the level of competition and pressurizing this institution to make some progress. No doubt the class room is the best place through which knowledge can be provided to the students. However, some of the activities that can be carried out in addition to the curriculum provided by the university can immensely help the students to broaden their horizon of knowledge. Some activities that can be accommodated to increase the quality of education are as follows: I. II. III. IV. V. VI. VII. VIII. Business Plan Competition Research Paper Presentation Term Paper Preparation Case Study Analysis Business Paper or Newsletter Publication Power-Point Presentation Entrepreneurship Club Social Club

I.

Business Plan Competition

A Business Plan Competition is one of the activities that most of the renowned Business Schools around the world conduct. In this competition students are required to prepare a detailed Business Plan for a business. The plan can be an expansion plan for an existing business or a establishment for a new business. A detailed outline of the business plan is included in the later part of this report.

II.

Research Paper Presentation

A research paper is a report based on some research conducted. Students in the college should be required to produce one research paper each semester. With the emergence of internet facilities, conducting a research has become easier than past. The students shall be required to choose a topic for research from a pool of topics designed by the college. The topics should be designed considering the fact that the students might not have ample experience preparing research reports or conducting researches. It is highly recommended that a research cell be established inside the college that shall be primarily focused on the research and extracurricular (non-sports) related activities.

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III.

Term Paper Preparation

A term paper has always been a part of College of Applied Business policy. Students should be required to prepare a term paper on each subject. One of the major reasons why the Term Paper policy has not been effectively conducted in the college is lack of concrete outline of the paper. An outline for the Term Paper has been included in this report.

IV.

Case Study Analysis

Case study method is mostly used in educational institutions in the School of Law and School of Business. Case study method was used by Harvard Business School as a support to teach those subjects in which text books were not available. It is believed that, in the early 20 th century, Boston University advertised themselves by saying We Dont do what Harvard does? Harvard University had just launched case method of study in School of law a few years ago. This method was highly unpopular in the initial years. However, almost a century has passes and under current scenario Case Method is considered the best method of study in the School of Law as well as School of Business. Tribhuvan University has put a special attention in the Case Study Method. However, the cases presented in University Board Exams lacks the standards. The restrictions might be due to short time available during the exams to solve the case. However at College of Applied Business, a special program can be designed that shall be taught to the students which shall familiarize the students with some standard cases. Cases can be developed in the college by different Faculty Members or can be borrowed from various other sources. A short outline for case study analysis has been listed in later chapters.

V.

Business Paper or Business Newsletter Publication

A newsletter is a short informational periodical that is usually distributed to the members of an interest group. A business newsletter will help the students to update with the latest developments in the field of business and technology. This will help in overall growth of students. The paper can be published on both print and internet based media depending upon the availability of resources. An outline of the Newsletter is presented in later segment of this report.

VI.

Power-Point Presentation

Power-Point presentation has always been the backbone of extra-curricular activities provided at College of Applied Business. It is the mix of power-point presentation with the curriculum, which makes it even more special. Students not only learn about presentations, but also learn the courses with the help of this activity. However, this technique has been adopted by various other institutions as well. Therefore, there is a need to elevate this practice to a new level.

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Two different competitions are suggested to be conducted that are expected to help the growth of the students. Competition One: One team each from all the sections of First Year and Second Year Competition One: One team each from all the sections of Third Year and Fourth Year

VII.

Entrepreneurship Club

The basic objective of the entrepreneurship club shall be to assist students with special desire to start certain small scale business. The help provided can in terms of meeting room, suggestions, and other relationship based activities. In the long run, if the college is able to provide some type of short term low interest loan for the startup business, it could be of added advantage as well. However currently the support provided to the club can be providing space for meetings as well as carrying out certain fund raising activities in the college that shall not contradict with the objectives of College of Applied Business.

VIII.

Social Club

At present, most of the business schools focus so much on competition and profitability that socialism is completely lost. The link between B-School students and society is growing thiner by the day. Therefore establishing a social club in the college will help in building the link between the students and the society. In current business scenario, it is a necessity of all the major companies to conduct certain Corporate Social Responsibility (CSR) related activities. CSR not only helps in giving back to the society but also helps in improving the goodwill of the organizing. Teaching the students to carry out certain social or CSR related activities will help in the development of the students. The activities carried out by the club could be inside the college as well as outside the college.

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Chapter One BUSINESS PLAN

There are three main purposes for writing that plan. There is an additional benefit if you do business internationally.

Need for Business Plan

1. Your business plan will serve as your guide during the lifetime of your operation. It is the blueprint of your business and will provide you with the tools to analyze your operation and implement changes that will increase your sales and, ultimately, your profitability. 2. A business plan is a requirement if you are planning to seek financing. It will provide potential lenders or investors with detailed information on all aspects of your company's past and current operations and provide future projections. 3. If you do business internationally, a business plan provides a standard means of evaluating your products business potential in a foreign marketplace.

Business Plan Outline (Type One):

I. Executive Summary
1.1 Objectives 1.2 Mission 1.3 Keys to Success

II. Company Summary

2.1 Company Ownership 2.2 Company History (for ongoing companies) or Start-up Plan (for new companies) 2.3 Company Locations and Facilities

III. Products and Services

3.1 Product and Service Description 3.2 Competitive Comparison 3.3 Sales Literature 3.4 Sourcing and Fulfillment 3.5 Technology 3.6 Future Products and Services

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IV. Market Analysis Summary

4.1Market Segmentation 4.2 Target Market Segment Strategy 4.2.1 Market Needs 4.2.2 Market Trends 4.2.3 Market Growth 4.3 Industry Analysis 4.3.1 Industry Participants 4.3.2 Distribution Patterns 4.3.3 Competition and Buying Patterns 4.3.4 Main Competitors

V. Strategy and Implementation Summary

5.1 Strategy Pyramids 5.2 Value Proposition 5.3 Competitive Edge 5.4 Marketing Strategy 5.4.1 Positioning Statements 5.4.2 Pricing Strategy 5.4.3 Promotion Strategy 5.4.4 Distribution Patterns 5.4.5 Marketing Programs 5.5 Sales Strategy 5.5.1 Sales Forecast 5.5.2 Sales Programs 5.6 Strategic Alliances 5.7 Milestones

VI. Web Plan Summary

6.1 Website Marketing Strategy 6.2 Development Requirements

VII. Management Summary

7.1 Organizational Structure 7.2 Management Team 7.3 Management Team Gaps 7.4 Personnel Plan

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VIII. Financial Plan

8.1 Important Assumptions 8.2 Key Financial Indicators 8.3 Break-even Analysis 8.4 Projected Profit and Loss 8.5 Projected Cash Flow 8.6 Projected Balance Sheet 8.7 Business Ratios 8.8 Long-term Plan

Business Plan Outline (Type Two)

The following pages provide a suggested outline of the material to be included in your business plan. Your final plan may vary according to your specific needs or individual requirements of your lender or investor.

I. Cover Sheet (Serves as the title page of your business plan)

Name, address, and phone number of the company. Name, title, address, phone number of owners/corporate officers. Month and year your plan was prepared. Name of preparer. Copy number of the plan.

II. Table of Contents (Quick reference to major topics covered in your plan) III. Executive Summary
The executive summary is the abstract of your business plan. It summarizes the content and purpose of your finished plan, covering all of the key points. This is a key section if you are seeking funding. Your Company (introductory overview who, what, where it is and why it is unique) Market Opportunity (opportunities your company is positioned to take advantage of) Capital Requirements, Breakdown of Uses of Funds, Repayment of Loan or Benefits to investors. (Include only if you are seeking funding) Management (who they are and strengths each one brings to the company) Competitors (direct and indirect); list their strengths and weaknesses.

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 Your Companys Competitive Advantages Financial Projections (summary of Income Statement Projections for next 3 years) Note: Write the executive summary after you have completed your business plan. It is a summary.

IV. Part I: The Organizational Plan

What is included? This section should include a summary description of your business statement followed by information on the "administrative" end of your company. A. Summary Description of the Business In a paragraph or two give a broad overview of the nature of your business, telling when and why the company was formed. Then complete the summary by briefly addressing: mission (projecting short- and long-term goals) business model (describe your companys model and why it is unique to your industry) strategy (give an overview of the strategy, focusing on short- and long-term objectives) strategic relationships (tell about any existing strategic relationships) SWOT Analysis (strengths, weaknesses, opportunities, and threats that your company will face, both internal and external) B. Products or Services If you are the manufacturer and/or wholesale distributor of a product: Describe your products. Tell briefly about your manufacturing process. Include information on suppliers and availability of materials. If you are a retailer and/or an e-tailer: Describe the products you sell. Include information about your sources and handling of inventory and fulfillment. If you provide a service: Describe your services List future products or services you plan to provide. C. Administrative Plan 1. Intellectual Property Address Copyrights, Trademarks, and Patents 10
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 Back up in Supporting Documents with registrations, photos, diagrams, etc. 2. Location Describe your projected or current location. Project costs associated with the location. Include legal agreements, utilities forecasts, etc. in Supporting Documents. Note: If location is important to marketing, cover in Part II - The Marketing Plan. 3. Legal Structure Describe your legal structure and why it is advantageous for your company. List owners and/or corporate officers describing strengths (include resumes) 4. Management List the people who are (or will be) running the business. Describe their responsibilities and abilities;. Project their salaries. (Include resumes in Supporting Documents) 5. Personnel How many employees will you have in what positions? What are the necessary qualifications? How many hours will they work and at what wage? Project future needs for adding employees. 6. Accounting & Legal Accounting: What system will you set up for daily accounting? Who will you use for a tax accountant? Who will be responsible for periodic financial statement analysis? Legal: Who will you retain for an attorney? (Keep Murphys Law in mind.) 7. Insurance What kinds of insurance will you carry? (Property & Liability, Life & Health) What will it cost and who will you use for a carrier? 8. Security Address security in terms of inventory control and theft of information (online and off). 11
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 Project related costs.

V. Part II: The Marketing Plan

The Marketing Plan defines all of the components of your marketing strategy. You will address the details of your market analysis, sales, advertising, and public relations campaigns. The Plan should also integrate traditional (offline) programs with new media (online) strategies. A. Overview and Goals of Your Marketing Strategy B. Market Analysis Target Market (Identify with demographics, psychographics, and niche market specifics) Competition (describe major competitors assessing their strengths and weaknesses. Market Trends (identify industry trends and customer trends) Market Research (Describe methods of research, database analysis, and results summary) C. Marketing Strategy General Description (budget % allocations on- and off-line with expected ROIs) Method of Sales and Distribution (stores, offices, kiosks, catalogs, d/mail, website) Packaging (quality considerations and packaging) Pricing (price strategy and competitive position Branding Database Marketing (Personalization) Sales Strategies (direct sales, direct mail, email, affiliate, reciprocal, and viral marketing) Sales Incentives/Promotions (samples, coupons, online promo, add-ons, rebates, etc.) Advertising Strategies (traditional, web/new media, long-term sponsorships) Public Relations (online presence, events, press releases, interviews) Networking (memberships and leadership positions)

D. Customer Service Description of Customer Service Activities

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 Expected Outcomes of Achieving Excellence E. Implementation of Marketing Strategy In-House Responsibilities Out-Sourced Functions (advertising, public relations, marketing firms, ad networks, etc.) F. Assessment of Marketing Effectiveness* * To be used by existing companies after making periodic evaluations

VI. Part III: Financial Documents

The quantitative part of your business plan. This section of the business plan is the quantitative interpretation of everything you stated in the organizational and marketing plans. Do not do this part of your plan until you have finished those two sections. Financial documents are the records used to show past, current, and projected finances. The following are the major documents you will want to include in your Business Plan. The work is much easier if they are done in the order presented because they build on each other, utilizing information from the ones previously developed. A. Summary of Financial Needs (needed only if you are seeking financing) This is an outline giving the following information: (1) Why you are applying for financing (2) How Much capital you need B. Loan Fund Dispersal Statement (needed only if you are seeking financing) You should: (1) Tell How you intend to disperse the loan funds. (2) Back Up your statement with supporting data. C. Pro Forma Cash Flow Statement (Budget) This document projects what your Business Plan means in terms of dollars. It shows cash inflow and outflow over a period of time and is used for internal planning. It is of prime interest to the lender and shows how you intend to repay your loan. Cash flow statements show both how much and when cash must flow in and out of your business. D. Three-Year Income Projection A Pro Forma Income P&L (Income) Statement showing projections for your company for the next three years. Use the revenue and expense totals from the Pro Forma Cash Flow Statement for the 1st year's figures and project for the next two years according to expected economic and industry trends. 13
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E. Projected Balance Sheet Projection of Assets, Liabilities, and Net Worth of your company at end of next fiscal year. F. Break-Even Analysis The break-even point is the point at which a company's expenses exactly match the sales or service volume. It can be expressed in: (1) Total dollars or revenue exactly offset by total expenses -or- (2) Total units of production (cost of which exactly equals the income derived by their sales). This analysis can be done either mathematically or graphically. Revenue and expense figures are drawn from the three-year income projection. Note: The following (G-J) are Actual Performance (Historical) Statements. They reflect the activity of your business in the past. If your business is new and has not yet begun operations: the financial section will end here and you will add a Personal Financial History. If yours is an established business: you will include the following actual performance statements: G. Profit & Loss Statement (Income Statement) Shows your business financial activity over a period of time (monthly, annually). It is a moving picture showing what has happened in your business and is an excellent tool for assessing your business. Your ledger is closed and balanced and the revenue and expense totals transferred to this statement. H. Balance Sheet Shows the condition of the business as of a fixed date. It is a picture of your firm's financial condition at a particular moment and will show you whether your financial position is strong or weak. It is usually done at the close of an accounting period. Contains: (1) Assets, (2) Liabilities and (3) Net Worth. I. Financial Statement Analysis In this section you will use your income statements and balance sheets to develop a study of relationships and comparisons of: (1) Items in a single year's financial statement, (2) comparative financial statements for a period of time, or (3) your statements with those of other businesses. Measures are expressed as ratios or percentages that can be used to compare your business with industry standards. If you are seeking a lender or investor, ratio analysis as compared to industry standards will be especially critical in determining whether or not the loan or venture funds are justified. Liquidity Analysis (net working capital, current ratio, quick ratio)

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 Profitability Analysis (gross profit margin, operating profit margin, net profit margin) Debt Ratios (debt to assets, debt to equity) Measures of Investment (return on investment) Vertical financial statement analysis (shows relationship of components in a single financial statement) Horizontal financial statement analysis (percentage analysis of the increases and decreases in the items on comparative financial statement) J. Business Financial History This is a summary of financial information about your company from its start to the present. The Business Financial History and Loan Application are frequently one and the same. If you have completed the rest of the financial section, you should have all of the information you need to transfer to this document.

VII. Part IV: Supporting Documents

This section of your plan will contain all of the records that back up the statements and decisions made in the three main parts of your business plan. The most common supporting documents are: A. Personal Resumes Include resumes for owners and management. A resume should a one-page document. Include: work history, educational background, professional affiliations and honors, and a focus on special skills relating to the company position. B. Owners Financial Statements A statement of personal assets and liabilities. For a new business owner, this will be part of your financial section. C. Credit Reports Business and personal from suppliers or wholesalers, credit bureaus, and banks. D. Copies of Leases, Mortgages, Purchase Agreements, Etc. All agreements currently in force between your company and a leasing agency, mortgage company or other agency.

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E. Letters of Reference Letters recommending you as being a reputable and reliable business person worthy of being considered a good risk. (both business and personal references) F. Contracts Include all business contracts, both completed and currently in force. G. Other Legal Documents All legal papers pertaining to your legal structure, proprietary rights, insurance, etc. Limited partnership agreements, shipping contracts, etc. H. Miscellaneous Documents All other documents which have been referred to, but not included in the main body of the plan. (for example, location plans, demographics, competition analysis, advertising rate sheets, cost analysis, etc.)

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Chapter Two RESEARCH PAPER PRESENTATION

I. Writing a Research Paper
This page lists some of the stages involved in writing a library-based research paper. Although this list suggests that there is a simple, linear process to writing such a paper, the actual process of writing a research paper is often a messy and recursive one, so please use this outline as a flexible guide. A. Discovering, Narrowing, and Focusing a Researchable Topic Try to find a topic that truly interests you Try writing your way to a topic Talk with your course instructor and classmates about your topic Pose your topic as a question to be answered or a problem to be solved

B. Finding, Selecting, and Reading Sources You will need to look at the following types of sources: library catalog, periodical indexes, bibliographies, suggestions from your instructor primary vs. secondary sources journals, books, other documents C. Grouping, Sequencing, and Documenting Information The following systems will help keep you organized: a system for noting sources on bibliography cards a system for organizing material according to its relative importance a system for taking notes D. Writing an Outline and a Prospectus for Yourself Consider the following questions: What is the topic? Why is it significant? What background material is relevant? What is my thesis or purpose statement? What organizational plan will best support my purpose? E. Writing the Introduction In the introduction you will need to do the following things:

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present relevant background or contextual material define terms or concepts when necessary explain the focus of the paper and your specific purpose reveal your plan of organization

F. Writing the Body Use your outline and prospectus as flexible guides Build your essay around points you want to make (i.e., don't let your sources organize your paper) Integrate your sources into your discussion Summarize, analyze, explain, and evaluate published work rather than merely reporting it Move up and down the "ladder of abstraction" from generalization to varying levels of detail back to generalization

G. Writing the Conclusion If the argument or point of your paper is complex, you may need to summarize the argument for your reader. If prior to your conclusion you have not yet explained the significance of your findings or if you are proceeding inductively, use the end of your paper to add your points up, to explain their significance. Move from a detailed to a general level of consideration that returns the topic to the context provided by the introduction. Perhaps suggest what about this topic needs further research. H. Revising the Final Draft Check overall organization: logical flow of introduction, coherence and depth of discussion in body, effectiveness of conclusion. Paragraph level concerns: topic sentences, sequence of ideas within paragraphs, use of details to support generalizations, summary sentences where necessary, use of transitions within and between paragraphs. Sentence level concerns: sentence structure, word choices, punctuation, spelling. Documentation: consistent use of one system, citation of all material not considered common knowledge, appropriate use of endnotes or footnotes, accuracy of list of works cited.

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Chapter Three TERM PAPER PREPARATION

One engaged in term paper writing has to work out an outline of the paper to know what steps he/she has to undertake. As a rule, term paper outline highlights the main parts of a term paper and suggests some considerations about their writing. In this article we are going to do nearly the same we will present you each part of a term paper in particular and dwell on its significance for the general structure of the term paper.

Parts of a Term Paper

A. Title Page and Table of Contents The title page is the first component of a term paper. It should state the main topic of the paper, the subject and the writer's name. It should also contain the date, the teacher's name and the class the paper was written for. The table of contents varies in term papers based on the length requirements. A table of contents is similar to an outline. It lists the components of the paper along with the corresponding page numbers. The longer the term paper is, the longer the table of contents will be. B. Objectives The objectives section is the third component of a term paper. When writing a term paper, the objectives show the writer's intentions prior to researching and writing the paper. Many term papers include both short- and long-term objectives depending on the topic of the paper. C. Introduction This part of a term paper identifies the topic of the research and explains its importance. Note that this is introduction that may either involve your reader in further reading of your term paper, or, on the contrary, he/she may become disappointed at once. Hence the importance of adequate introduction: it should be informative, but understandable for the reader. The introduction states the problem highlighting its scientific significance. Mind that your introduction should be clear and concise, sentences should flow into one another. The reader should be secure of your competence in the subject that is seen in the first lines of your term paper. D. Body This part of a term paper is regarded as the most important one. The body consists of paragraphs, sections, chapters, etc. These parts are closely interconnected and present the authors research on the problem. 19
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E. Conclusion In this part of a term paper you state the main findings of your research, outline their innovative nature and scientific value. We warn you not to retell the entire term paper the reader already knows the subject, just make a short but sufficient summary of your research and explain the reader how he/she may benefit from the knowledge received. F. Bibliography In this part of a term paper you reference all the materials used while researching the problem. Note that referencing should be done according to the requirements of the citation style chosen. Ask your professor about his/her preferences and stick to them while writing. Do not neglect the importance of proper referencing as it contributes to the general approval of your work.

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Chapter Four CASE STUDY ANALYSIS

I.

General Guidelines for the Analysis

Include the 5 sections listed in the outline Be double spaced and the pages should be numbered Have 1inch margins top bottom left and right Use 12 point font size Be free of spelling errors Use an established referencing system Present the executive summary on the first page of the assignment along with your name (s), student number(s), course section and due date

II.

Outline of Written Case Analysis

The required sections in the case analysis are as follows: A. Executive Summary One to two paragraphs in length On cover page of the report Briefly identify the major problems facing the manager/key person Summarize the recommended plan of action and include a brief justification of the recommended plan

B. Statement of the Problem State the problems facing the manager/key person Identify and link the symptoms and root causes of the problems Differentiate short term from long term problems Conclude with the decision facing the manager/key person

C. Causes of the Problem Provide a detailed analysis of the problems identified in the Statement of the Problem In the analysis, apply theories and models from the text and/or readings Support conclusions and /or assumptions with specific references to the case and/or the readings

D. Decision Criteria and Alternative Solutions Identify criteria against which you evaluate alternative solutions (i.e. time for implementation, tangible costs, acceptability to management) Include two or three possible alternative solutions Evaluate the pros and cons of each alternative against the criteria listed 21
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Suggest additional pros/cons if appropriate

E. Recommended Solution, Implementation and Justification Identify who, what, when, and how in your recommended plan of action Solution and implementation should address the problems and causes identified in the previous section The recommended plan should include a contingency plan(s) to back up the ideal course of action Using models and theories, identify why you chose the recommended plan of action why its the best and why it would work

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Chapter Five BUSINESS NEWSLETTER

The newsletter shall be focused mainly in business and technology. In order to attract the students a special horoscope section can be designed which shall focus on comic predictions related to business and technology based on sunshine of the readers. The contents of the newsletter can be as follows: I. Personality Watch

In this segment, one personality in the field of management or technology shall be written about. Inspiring stories from Nepalese market should be given priority. However, depending upon the circumstances, personalities from all around the world cab be published. II. Interesting Innovations

Those innovations that happen in the field of management shall be published in this section. The innovations that can change how businesses are carried out should be provided priority in this segment. III. New Products Launch

New Products that are produced shall be published with a critical view in this segment. The new product can be something that is launched anywhere in this world. This segment can have a subsection that can publish new products that launched in the Nepalese market. IV. Management and Marketing Mix

This segment shall be designed to publish various emerging issues in management and new marketing techniques used by various companies. V. Horoscope and Entertainment

This segment shall be created to attract the students that are not primarily interested in reading a newsletter. The contents in this segment shall be fun-based. VI. Society and Psychology

This segment shall discuss the various emerging issues in the field of sociology and psychology. However other segments deemed to be important can be included after taking necessary permission from the related authority.

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