Objectives: You Should Be AbleTo
After completing this chapter, you will be able to:
Identify the categories of communications and explainwhen they are used.
Analyze situations to select the best approach whenresponding to
Apply the direct approach in preparing positivecommunications.
Apply the indirect approach in preparing negative or badnews communications.
Apply the persuasive approach in preparing sales lettersor other persuasive
Develop planning procedures for organizingcommunications.