Rules for delivering positive messages 

1. On page 1 of the entry, identify the aspect or concept that you would like to address,
and create a brief theoretical summary; 

Positive messages are usually routine and straightforward, they are informative in nature and do not have a
persuasive element. These messages help workers to conduct everyday business. Positive messages include
acceptances, positive answers to requests, information about procedures, products, services, or options;
announcements of policy changes that are neutral or positive; and changes that are to the receiver’s advantage. In
short, positive messages are informative messages that your audience already wants to hear.

Everyone likes to hear a positive message; the response to such news always helps in a pursuit of a good start. A
positive message followed by a routine message can attract the person’s eyes, and bring their attention to the table,
and the results are always a positive reaction.

“Communication is not what we say, it is not how we say it; rather, good communication is based upon how we are
heard, regardless of the form of genre. The message is not about the creator or author; it is about how the receiver(s)
perceives the message and perceives the creator or author. Take the time to think about the outcome you are trying
to achieve.” - (Zoller & Preston, 2015)

According to the research, people actually comprehend a positive statement 30 to 40 percent faster than a negative
statement, people’s mind literally has to unscramble negative messages to determine the meaning (Simoneaux
&Stroud, 2014). There is a power in using positive messages, a strategy in building relationships and producing
positive results. When using positive messaging it is beneficial to use the 5 S’s, and goodwill messaging

The 2016 Business Communications Survey from Nextiva revealed that 63% of business professionals experience
communications-related issues with their customers, colleagues or team that stops them from achieving business
goals on at least a weekly basis.

2. Find an article or piece of research that describes the main problems with this aspect in
business communication; briefly describe it on page 2; 

1. Problems with choosing the right channel for delivering positive messages.
2. No understanding of how to structure and frame the message effectively.  information overload,
misunderstanding of the content and not well-structured messages
3. Not using proper grammar and punctuation.  message will likely be misunderstood and
misinterpreted – it might even make the recipient confused or angry. It may also lead to disrespect to such
company.
4. Using One-Size-Fits-All Communication Approach.  the misinterpretation may appear-the same
message can be interpreted differently by different people.

3. On page 3 explain how your learning in this course makes you capable of resolving the
issues named on page 2; 
 Choosing a correct channel for delivering message. Our company sticks to these
principles:
a. Choose not email but a call or a face-to-face communication if you need to:
 convey enthusiasm, warmth
 supply a context
 smooth disagreements
b. Choose direct-mail letters to promote services and products, boost online and retail traffic, and enhance
customer relations.
c. Use business letters, when confidentiality is critical, formality and sensitivity are essential; and when a
persuasive, well-considered presentation is important.
d. Use handwritten letters for: thanks, condolences, celebrating special occasions.

3 phases of writing a positive message which we apply:

Phase 1:determine your purpose, visualize your audience, and anticipate the reader’s reaction.
Phase 2:collect information, make an outline, and write the first draft.
Phase 3:edit for clarity, proofread, and ensure skim value. Decide whether the message accomplishes its goal.

Using the 5 S’s and goodwill messaging in the communication process of our
company:

-Selfless. Focus the message solely on the receiver, not the sender.
-Specific. Take care to verify names and other facts.
-Sincere. Be honest.
-Spontaneous. Keep the message fresh and enthusiastic.
-Short. Try to accomplish your purpose in only a few sentences. What is most important is remembering an
individual.

4. On page 4 identify the expected benefits to the company you are applying to from the
measures undertaken; 

1.It helps to create effective brand messaging

2.Customer service relies on good communication

3.It enables positive team relationships

4.It helps to prevent misunderstandings and conflicts

Example of direct letter welcoming customer in our company:

Beauty Corporation
7 Aurora Ave, 12232 Palatine Avenue N Seattle, WA 98133
September 14, 2018
Dear Mrs. Marina Kolosova

Subject: Welcome to Beauty Corporation!

We are grateful that you have chosen Beauty Corporation for your . You can be sure that our attentive and sensitive hospital staff will provide you and your pet with
the best veterinary care possible.

Your pet will receive the finest care at one of the few hospitals in the Seattle region recognized as a full member of the American Animal Hospital Association. This
organization requires the very highest standards for small animal medicine and surgical care.

Our hospital also provides a wide variety of more extensive services. We offer hospitali- zation and intensive care for seriously ill pets. Ultrasound and X-ray facilities
are available. All X-rays taken are reviewed by a board-certified veterinary radiologist.

The best way to keep your pets healthy and happy is through preventive care. One of the most important services we provide is the annual physical examination. We
check all your pet’s vital systems, document a baseline of health, and proactively catch any situations that need attention. Other basic services include vaccinations,
deworming, dental cleaning, geriatric physicals, and toenail trims. For your convenience, your pet may be dropped off if you are unable to schedule a specific
appointment time.

It was a pleasure meeting you and your pet. Please know that we are available anytime you have questions regarding your pet’s health. We promise to do our best to
practice outstanding veterinary care, communicate clearly, and earn your trust. As we discussed, please call Rhonda at (206) 455-3401 to schedule your pet for an
annual physical examination.

5. On page 5 list the references you used to work on this entry. 

1.Kinzler and Locker’s Business and Administrative Communication, 10th Edition

(https://www.ivybusiness.iastate.edu/files/2019/02/Delivering-Postitive-Messages.pdf)

https://www.mindtools.com/CommSkll/CommunicationIntro.htm
https://www.timedoctor.com/blog/communication-mistakes/
https://biz.libretexts.org/Bookshelves/Management/Book
%3A_Business_Communication_Skills_for_Managers/02%3A_Writing_in_Business/2.02%3A_Writing_the_Right
_Message

Rules for delivering negative messages 

1. On page 1 of the entry, identify the aspect or concept that you would like to address, and
create a brief theoretical summary; 
2. Find an article or piece of research that describes the main problems with this aspect in
business communication; briefly describe it on page 2; 
3. On page 3 explain how your learning in this course makes you capable of resolving the
issues named on page 2; 
4. On page 4 identify the expected benefits to the company you are applying to from the
measures undertaken; 
5. On page 5 list the references you used to work on this entry.