Media Kit Template for Mom Bloggers

As you attract more loyal readers and your Web stats increase companies, both big
and small, will approach you for advertising opportunities and you need to be ready
with a media kit when they contact you. Here is a basic template you can use to
create a winning media kit.

WHY ADVERTISE WITH US?

Thank you for your interest in advertising with us. We are one of the leaders in the
mom blogging community because:
_____________________________________________________________________________________
_____________________________________________________________________________________
___________________________________________________________________________________.

OUR AUDIENCE
Here you need to mention your demographics. Demographics help companies
match their product with your readers and determine if they want to purchase
advertising from you. If you don’t have demographics for your readers, then hold a
great giveaway in exchange for your readers filling out a short survey. You will need
to ask this important information:

• Age

• Family income

• How many children they have

• Educational background

• Employment status

• Marital status

OUR NUMBERS
Monthly unique visitors : _______________________________

Monthly pageviews : __________________________________

Feed subscriber numbers: ______________________________

Newsletter sign-ups (if you have one): ____________________

Google pagerank: ______________________________

Alexa: _______________________________________

Technorati : ______________________________________

Twitter followers: __________________________________

ADVERTISING OPTIONS
Standard banner sizes are as follows: 125 x 125, 468 x 60, 300 x 250, 120 x 600,
160 x 600 and 728 x 90. Create a chart to quickly and easily show your rates. Either
charge by monthly rates or CPM (cost per thousand).

SIZE 125 X 468 x 60 300 x 120 x 160 x 728 x 60 Text

125 250 600 600
RATE

PAYMENT OPTION(S)
Make sure to let potential advertisers know how they can pay you whether via
PayPal or with a paper check.

ADVERTISING GUIDELINES
Here you can mention any guidelines that you see fit for your blog for example:

• no refunds,

• advertisements geared to women, moms, children, families only

• no landing pages to porn sites

• all users must land on the same page

• ads must be grammatically correct

• ads cannot offend based on race, gender, sexual preference, disability

• no spam ads