Five Day Certified Programme – Qualify as a

Master Business Analyst (MBA™)!

Master
Business Analyst
An Intensive Development Programme For Executives
With Extensive Existing Management Experience

Attend this comprehensive programme 22 – 26 March 2009

and you will develop important
management disciplines:
Media Rotana Hotel
• Strategic finance for non-financial executives
Dubai, UAE
• Cost control and effective financial management
• Corporate governance and ethics
• Organisational strategy
Who should attend?
• Customer service and multi-channel support
• Marketing strategy and Return On Marketing
• CxOs and Senior Marketing, Finance,
Investment (ROMI)
Technology and Strategy Executives
• Leadership and mentoring skills
• Business principals and key managers who
need practical, up-to-date knowledge of
MBA strategy and techniques for ROI and
growth
• Managers of change and influencers of
decision making at the highest level of the
Led By: corporation
Dr. Sebastian Bombaci

Organised By Official Regional Recruitment Partner

www.iirme.com/mba

Dear Senior Executive,
In this time of economic upheaval, everybody and every
company has come under intense scrutiny. This scrutiny is good in
many ways, as it forces companies to reassess the inner workings of
their operations. To be able to carry out this assessment effectively,
though, you must be well versed and trained as a Master Business
Analyst.
As a business analyst, it is of a great importance that you attend
IIR’s Five Day Certified Programme, Master Business Analyst taking
place from 22 – 26 March 2009 at the Media Rotana Hotel in
Dubai, UAE.
You will explore key areas including how to understand and
manage strategic financial information, how to develop and
implement successful organisational strategies and how to fulfil your
own potential as a leader and get the most from your team.
Your expert Programme Director, Professor Brett King, will guide
you through the major themes that you must confront as a manager,
a strategist and a leader. Through theory presentations, interactive
group work and case study sessions you will explore the full range
of management competencies that will set you and your
organisation apart from the competition.
This programme is fully accredited and certified by the
American Academy of Financial Management (AAFM) and on
satisfactory completion of the programme you will be entitled to use
the designation MBA™ on your business cards and resume. Join
your peers at this cutting-edge event by simply faxing the
registration form to +971 4 3352438, phoning our registration
hotline on +971-4-3352437, emailing register@iirme.com or
visiting our website at www.iirme.com/MBA
Brett King and I look forward to welcoming you imperative event
in March 2009.
Best regards,
Keith Parker
Conference Manager
P.S. Remember that by satisfactorily completing all five days you
will be entitled to use the post-nominal designation MBA™
on your business cards – Book now and save up to US$500
and gain a certified professional qualification!
Tel: 971-4-3352437 Fax: 971-4-3352438 Email: register@iirme.com Web: www.iirme.com/mba
About Your Expert Programme Director
Dr. Sebastian Bombaci is a senior business
development professional having spent the last
10 years focusing on the establishment and
development of new business channels, primarily in
the financial services and the IT&T industries (with
experience in Hong Kong, China and Singapore
and exposure to Indonesia and Malaysia).
He is also the Chairman of the Business Management Committee
(BMC) of CPA Australia Hong Kong China Division and a member
of the HKICPA Accountancy Accreditation Board. The role of the
BMC is to play a leading role in Hong Kong in identifying,
researching and disseminating information to the community, CPA
Australia members and the Hong Kong Special Administration
Region Government on key issues, which are of concern to business
and the community.
Currently, Dr. Bombaci is running his own management consultancy
where he works with selected clients to develop their business
strategies, distribution channels and business operations.
In 1980, he graduated from Monash University with a B.Sc.
(Honours) degree. In 1989, he received an Australian Public Service
Postgraduate Scholarship for study at the University of Melbourne
where he completed his Ph.D. In 1997, he completed an MBA from
the University of New England.
Hear what delegates have said about
previous finance courses?
“Creative analytical skills are gained which
definitely add value.”
Ahmed Behbehani, Deputy Manager
Commercial Real Estate Co., Kuwait
“The event is comprehensive and motivating.
The topics involved are rich and versatile.”
Isam Abunabah, President
Juma Al Majid Est., UAE
Forthcoming Relevant Events
BC2893 Making Strategy Happen
15 – 19 February 2009
www.iirme.com/msh
BC2896 Management Skills For Middle Managers
22 – 26 February 2009
www.iirme.com/msmm
A1000 3rd Annual Corporate Governance Congress
29 March – 2 April 2009
www.iirme.com/governance
For more information on any of the above events please contact us
on Tel: 971-4-3352483 or email: r.devnani@iirme.com
Master Business Analyst 22 – 26 March 2009
Programme Timings: Registration will be at 08:00 on the first morning. The programme will commence at 08:30 and
conclude at 14:30 on all days with two breaks for refreshments. Lunch will be served at the end of each day.
Programme Outline
Day One – Sunday, 22 March 2009
Strategic Finance For Non-Financial
Executives
Latest methods for analysing the strategic
performance of the organisation including
techniques such as Altman-Z, Balanced
Scorecard and others. A basic financial
survival course for any non-CFO executive in
your organisation.
• Analysis of financial statements
• Shareholder wealth maximisation
• Applied corporate finance
• Strategic management and the financial
planning process
• Introduction to the “Stock Exchange”
• Cash flow – the lifeblood of business
Day Two – Monday, 23 March 2009
Cost Control And Effective Financial
Management
All executives have the issues of budget and
operational expenditures, but many also
need to understand the nature of the costs,
cost behaviours, operating leverage and cost
allocation methods. A company can live and
die by its ability to control, use and leverage
cash flow, the so-called ‘life-blood’ of the
business because it is the essence of
sustainable profitability.
• The changing business environment
• Cost control and cost management
• Budgeting
• The Balanced Scorecard and performance
management
• Effecting change for cost efficiency
Day Three – Tuesday, 24 March 2009
Corporate Governance, Ethics And
Organisational Strategy
With the downfall of the wall street
powerhouses Enron and Worldcom, plus the
numerous scandals amongst senior executives
of Fortune 500 companies, the pressure is on
for good corporate governance, ethics and
social responsibility – all married with the
need to maximise shareholder wealth.
Changing workplace practices and
mobilisation of the modern organisation are
also requiring a complete rethink of the
traditional hierarchical management model
that is so prevalent in the Middle-East and
Asia.
• Case study: The Enron Story
• What can we learn from the lack of
governance and ethics of the US markets?
• Profit – when is enough, enough?
• Moving to a networked organisation
structure, and learning to delegate
Tel: 971-4-3352437 Fax: 971-4-3352438 Email: register@iirme.com Web: www.iirme.com/mba
• “It’s different here….” – why Middle-East
businesses need to adapt
Day Four – Wednesday, 25 March 2009
Customer Service And Multi-Channel
Support
With the emergence of the Internet, IVR
systems, self-service kiosks, SMS and other
channels, the customer is presented with ever
increasing ways to interact with us – but why
are customers complaining about reduction in
service levels?
Could it be the new channels they are using
are not up to scratch? Find out what drives
customer behaviour for certain channels and
why your organisation HAS to change to
meet the needs of the 21st Century customer.
• Understanding the Internet’s power to alter
channel strategies
• Emerging technologies and trends
• Managing customer sales and support
systems
Marketing Strategy And ROMI
Marketers used to tell us that marketing was
an ‘art’. Now CEOs are realising that that
art, like any other component of the business,
needs to have measurable deliverables. This
module covers the emerging field of ROMI
(Return On Marketing Investments) and looks
at case studies that will help you understand
why some marketing is no longer working for
your organisation. What works, and what
should you spend your money on?
• Developing fast to-market technology for
competitive advantage
• Exploring the economics of customer
loyalty and total customer satisfaction
• Putting a customer-focused, service profit
chain to work
• Formulating an action-oriented marketing
plan
• Return On Marketing Investment (ROMI)
Day Five – Thursday,26 March 2009
Leadership And Mentoring Skills
Leadership – it is the single quality that all
very successful executives have. What’s the
difference between a leader and a
manager? A leader provides the vision,
while the manager tells you what to do with
your time. It is what you need to lead an
organisation to success. Strategic leadership
and mentoring skills introduce techniques for
developing strong leadership skills and an
organisation that follows.
• Understanding the difference between
leadership and management roles and
responsibilities
• Examining leadership patterns for
successful transformation initiatives
• Developing negotiation skills
• Developing organisational capability for a
knowledge-based, service intensive
business
• Role-play critical leadership scenarios –
have you got what it takes to make the
grade?
Assessment:
At the completion of the Master Business
Analyst programme, you will present a
business plan for moving your business
forward. This group presentation will be
assessed for your suitability to receive the
designation MBA™.
About the American Academy of Financial
Management™
The AAFM was founded in 1995, via a merger between
the American Academy of Financial Management &
Analysts (AAFMA) and the Founders Advisory Committee
of the Original Tax and Estate Planning Law Review. The
AAFMA was originally established as a professional
organisation for investment managers, lawyers, and
analysts. The Law Review was founded to examine
strategic wealth and estate planning issues for Law, CPA,
and MBA graduates and to award the financial analyst
and tax designation. AAFM currently recognizes over
20,000 PhDs, Lawyers, CPAs, Business School
Graduates, & Masters Degree Holders as executive mem-
bers in over 101 nations. AAFM takes pride in holding a
membership with superior qualifications, experience and
designations.
AAFM is the regulatory body for the much sought after
AAFM Designations and Credentials. The AAFM
Executive Designation Programs provides the assurance
that the holder has met the suggested criteria for
graduate credentials set out in the Ibanez US Supreme
Court Decision. Further, the AAFM board certification
requires passing six different levels of standards.
Acceptance into the AAFM is a high distinction and
requires the holder to possess a graduate level portfolio
of skills and knowledge. Acceptance statistics are not
high, and the designation when achieved is a high
honour strictly for accredited degree graduates.
AAFM has strategic partnerships with a range of
professional bodies and with over 800 universities
globally, including the RSOF Royal Society of Fellows.
AAFM is the first Global Financial Organization to
achieve recognition for the AACSB™ and ACBSP™
Internationally Accredited Business School Education
and Training. NASD has also officially recognised the
designations of the AAFM. (Under federal law, virtually
every securities firm doing business with the US public is
a member of National Association of Securities Dealers.
Roughly 5,200 brokerage firms, over 96,000 branch
offices and more than 664,000 registered securities
representatives come under NASD’s jurisdiction.)
 Master Business Analyst
IIR Middle East certified by

22 – 26 March 2009 • Media Rotana Hotel, Dubai, UAE

FIVE EASY WAYS TO REGISTER

971-4-3352437 971-4-3352438 register@iirme.com

IIR Holdings Ltd. GCS/IIR Holdings Ltd.

PO Box 21743, Dubai, UAE P O Box 13977, Muharraq, Kingdom of Bahrain

www.iirme.com/mba
For further information and Group Discounts*
contact 971-4-3352483 or email: r.devnani@iirme.com
*Group discounts are only applicable on the full event price
WEB BC2929
Yes, I want to register for:

Event Dates Price before Price between Price after

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Master Business Analyst 22 – 26 March 2009 US$ 4,250 US$ 4,550 US$ 4,750
(Save US$ 500) (Save US$ 200)

If you have eight or more delegates who need this training, contact IIR In-House on 971-4-3352439 or inhouse@iirme.com
Course fees include documentation, luncheon and refreshments. Delegates who attend all sessions will receive a Certificate of Attendance.

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note that full payment must be made upon receipt of the invoice and prior to delegate will be welcome in your place. If this Media Rotana Hotel, Dubai, UAE
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that all US$ cheques and drafts should be drawn on a New York bank and an extra amount seven days before the event must be paid in
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be made in favour of IIR Holdings Ltd. We highly recommend you secure your room
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