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54123897 Marketing Managment

54123897 Marketing Managment

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Published by Sukesh Prathap

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Published by: Sukesh Prathap on Jul 05, 2012
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07/05/2012

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Tolani Institute of Management Studies Page 1
A GROUPPROJECT REPORT OFMARKETING MANAGEMENT
Presented to:-Prof. Bhavesh VanpariaPGDM Programme(2009-11)
 
 
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Tolani Institute of Management Studies Page 2
Table of Contents
 
Tolani Institute of Management Studies Page 3
Particulars
 
PageNo.
 
Introduction 04History 05Market Orientation 07Value Delivery Process 16Marketing Information System 21Analyzing the Macroenvironment 24Forecasting and Demand Environment 27Customer Development Process 29Factors Affecting Consumer Buying Behavior 31The Buying Decision Process 33Mental Accounting 38
 
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