Brand strategy is one of the most fraught areas of marketing, though also one of the most important. As a Startup it's often the element that gets left behind and not really identified. But how ...
This is a free sample book of Face your brand! The visual language of branding explained by Alexander Greyling, a top international branding expert, that was published In September 2009 after six y...
The art and science of brand building is typically identified with businesses, products, and services, but this book explains how personal and professional relationships can also be seen-and manage...
In this time when "change is everything," leaders and people at all levels of organizations need guideposts to live, work and grow by - unshakable principles that can be relied upon implicitly, irr...
A train journey on the London Underground whose delay turns out to be a little bit too long.
Inspired by my recent run-in with bobo the copyright robot.
In a world of ever more proactive, online consumers, Brandialog is a provider of unique online solutions supporting companies to engage with consumers for innovation and marketing
Since marketers are trailing consumers, neither barely playing catch-up by ‘joining the conversation’ on the Web 2.0, nor copying competitors will make the cut. What is truly needed for consumer in...
What is shown in this study is less related to market share struggles and more focused on the brands effort to increase consumer awareness and value addition. Moreover, this study focuses on the id...
PKL visual identity guide designed to support the launch of the new brand, developed by Daemon Group, and to enhance the personality of PKL to new and existing members.
PKL Corporate brochure designed for the launch of the new brand, developed by Daemon Group, and to enhance the personality of PKL to new and existing members.