BMB / Thomson Marketing Calendar 2012-2013

MONTH APRIL MAY JUNE JULY AUGUST SEPTEMBER OCTOBER NOVEMBER DECEMBER JANUARY FEBRUARY

W/C (mon)

2-Apr

9-Apr

16-Apr

23-Apr

30-Apr

7-May

14-May

21-May

28-May

4-Jun

11-Jun

18-Jun

25-Jun

2-Jul

9-Jul

16-Jul

23-Jul

30-Jul

6-Aug

13-Aug

20-Aug

27-Aug

3-Sep

10-Sep

17-Sep

24-Sep

1-Oct

8-Oct

15-Oct

22-Oct

29-Oct

5-Nov

12-Nov

19-Nov

26-Nov

3-Dec

10-Dec

17-Dec

24-Dec

31-Dec

7-Jan

14-Jan

21-Jan

28-Jan

4-Feb

11-Feb

18-Feb

25-Feb

HOLIDAY DATES

EASTER HOLS

MAY DAY

MAY DAY/ JUBILEE

SUMMER HOLS

BAN K HOL

HALF TERM

Christmas Hols

HALF TERM

EVENTS

EURO 2012

WIMBLEDON & EURO 2012

OLYMPICS

MARKETING BOARD MEETINGS

MBM 24th

MBM 22nd

MBM 21st

MBM 12th

MBM 6th

MBM 27th

MBM 16th

MBM 13th

MBM 18th

BUSINESS EVENTS

SUMMER LATES

WINTER LATES

TURN OF YEAR

ADVERTISING LAUNCH

Campaign Launches CREATIVE DEVELOPMENT CLIENT PRES INTEGRATED CREATIVE DEVELOPMENT INTEGRATED CLIENT PRESENTATION AND TV APPROVAL MEET DIRECTORS
TREATMEN & T BUDGETS COMMENC
E PRESENT DRIECTOR.

FIRST CHOICE CAMPAIGN LAUNCHES

Core strategic and creative development

TV production

DEBRIEF & SCRIPT AMENDS / SOURCE SOURCE DIRECTORS DIRECTOR S

PPPM PRE-PRODUCTION - WIP PPM NO CLIENT

PPM

SHOOTS

EDIT SELECT HERO IMAGES

LINK TESTING

GRADE / POST PROD

APPROVA L PLAYOUT

ON AIR

TV Production - hero still shots x 3

RETOUCH HERO IMAGES

IMAGES READY FOR USE

Present Integrated Comms Strategy

Press production

All Agency - Agree Role of comms

Digital production

Further Creative Development

Shot RETOUCH AND Selectio PREPARE FOR USE ACROSS CHANNELS n

IMAGES READY FOR USE

Creative Development

SHOOT - Hotel

Feedback

Web Thomson

SHOOT - Dreamliner

SHOOT - Vintage

DM Thomson

Campaign development

Assets required

DM Goes to print

DM Lands 27th

eCRM Thomson

TOY message supported through weekly emails

Airports Thomson

Online Thomson

Social Thomson

(NB NOT USING CAMPAIGN IMAGERY))

Retail Thomson (for ToY delivery)

campaign development assets required final sign off live date

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Mothe rs Day

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Easter Mond ay

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