Marketing Management packages and clearly communicates the best strategic thinking to meet the decision-making needs of knowledgeable

executives managing real-world businesses. Designed to serve busy executives, Marketing Management focuses on strategic marketing issues that marketing managers face every day. Our pages are packed with expert insights from todays thought leaders as well as case studies and interviews with marketing executives. Published four times a year, Marketing Management sheds light on hot topicslike brand management, CRM, marketing technology, global marketing, B-to-B, services marketing and digital marketingto help managers keep pace with this rapidly changing field.