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Dabbawala Presentation
Dabbawala Presentation
Introduction
A dabbawala (one who carries the box, see Etymology), sometimes spelled dabbawalla or dabbawallah, is a person in the Indian city of Mumbai whose job is to carry and deliver freshly made food from home in lunch boxes to office workers. Tiffin is an old-fashioned English word for a light lunch, and sometimes for the box it is carried in. Dabbawalas are sometimes called tiffin-wallas. For the efficiency of their supply chain it has been claimed that this virtually achieves a Six Sigma performance rating, (i.e. 99.9999% of deliveries are made without error, he is at CMMi level 6).[1] Though the work sounds simple, it is actually a highly specialized trade that is over a century old and which has become integral to Mumbai's culture. The dabbawala originated when India was under British rule: many Indian people who worked in British companies disliked the British food served by the companies, so a service was set up to bring lunch to them in their workplace straight from their home. Nowadays, Indian businessmen are the main customers for the dabbawalas, and the service often includes cooking as well as delivery.
What is NMTBSA?
(Nutan Mumbai Tiffin Box Suppliers Association) History : Started in 1880 Charitable trust : Registered in 1956 Avg. Literacy Rate : 8th Grade Schooling Total area coverage : 60 Kms Employee Strength : 5000 Number of Tiffin's : 2,00,000 Tiffin Boxes i.e 4,00,000 transactions every day. Time taken : 3 hrs
The word "Dabbawala" can be translated as "box-carrier" or "lunchpailman". In Marathi and Hindi, "dabba" means a box (usually a cylindrical aluminium container), while "wala" means someone in a trade involving the object mentioned in the preceding term, e.g. punkhawala with "pankha" which means a fan and "wala" mean the person who owns the pankha (The one with the fan).
APPROACH
DISCIPLINE : No Alcohol Drinking during business hours Wearing White Cap during business hours Carry Identity Cards WOMEN: Mrs. Bhikhubai of Borivali(East) Mrs. Anandibai of Andheri(East) LATEST MARKETING STRATEGY: Marketing message in the dabba
ORGANISATIONAL STRUCTURE
The service is uninterrupted even on the days of extreme weather, such as Mumbai's characteristic monsoons. The local dabbawalas at the receiving and the sending ends are known to the customers personally, so that there is no question of lack of trust. Also, they are well accustomed to the local areas they cater to, which allows them to access any destination with ease. Occasionally, people communicate between home and work by putting messages inside the boxes. However, this was usually before the accessibility of telecommunications
PRESIDENT
VICE PRESIDENT
GENERAL SECRETARY
13 MEMBERS
TREASURER
DIRECTORS(19)
MUKADAM
MEMBERS(5000)
Some Achievements
World record in best time management. Name in GUINESS BOOK of World Records. Registered with Ripley's believe it or not.
LOGISTICS
Logistics is happening 24 hrs a day,7 days a week and 52 weeks a year. Logistical competency is achieved by coordinating the following:
Network Design
Coding
VLP : Vile Parle (Suburb in Mumbai)
Let us now look at an example of these codes on the tiffins to better understand the system and what it all denotes:
10:34-11:20 am
This time period is actually the journey time. The dabbawalas load the wooden crates filled with tiffins onto the luggage or goods compartment in the train. Generally, they choose to occupy the last compartment of the train.
11:20 12:30 pm
At this stage, the unloading takes place at the destination station Re-arrangement of tiffins takes place as per the destination area and destination building
In particular areas with high density of customers, a special crate is dedicated to the area. This crate carries 150 tiffins and is driven by 3-4 dabbawalas!
1:15 2:00 pm
Here on begins the collection process where the dabbawalas have to pick up the tiffins from the offices where they had delivered almost an hour ago.
RETURN JOURNEY:
2:00 2:30 pm
The group members meet for the segregation as per the destination suburb.
2:48 3:30 pm
The return journey by train where the group finally meets up after the days routine of dispatching and collecting from various destination offices Usually, since it is more of a pleasant journey compared to the earlier part of the day, the dabbawalas lighten up the moment with merry making, joking around and singing.
3:30 4:00 pm
This is the stage where the final sorting and dispatch takes place. The group meets up at origin station and they finally sort out the tiffins as per the origin area
Recently, the dabbawalas had royal company at Churchgate station. The Prince of Wales himself had visited them when he came down to Mumbai. He took keen interest in their way of functioning, expressed surprise at their efficiency and was struck with awe when he was told that they didnt employ any technology. The prince was presented a small memento, accompanied with a garland, a Gandhi topi and a trophy by the dabbawalas.
Sir Richard Branson, Chairman, Virgin Atlantic Airways, meeting the Mumbai's famed 'Dabbawalas' at their nodal point, the Churchgate Railway Station in South Mumbai, on April 1, 2005.
MyDabbawalas.com developing a software application through which the people of Mumbai can order Dabba service online through internet. The order will be booked online and Dabba will be picked up from your home and will be delivered to office in time. Please wait , the software will be soon available. Meanwhile you may send us E-Mail us at Sales@MyDabbawala.Com with your details ( name, home address , office address , home phone , office phone , mobile number , whether you want dabba on Saturday) and He will contact you to start the service.
Sales@MyDabbawala.Com
THANK YOU
http://www.mydabbawala.com/ Presentation : Paavan Solanki paavans@yahoo.com