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    Praveen Chawla
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    Sanjesh Kumar Srivatsava will evaluate the distribution practices of HLL and Dabur in the small markets of Kaimganj and Jaswantnagar over 15 days from April 15th to May 1st. The project will focus on understanding the companies' stock flow from manufacturing to stockists, stockist command areas and rural coverage, delivery frequency, transport costs, retail distribution, margins and costs, sales team visits, merchandising support, brand availability criteria for appointing rural stockists, and support given to rural stockists. Lessons learned will be applied to distribution in ITC's context.

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    Sanjesh Kumar Srivatsava will evaluate the distribution practices of HLL and Dabur in the small markets of Kaimganj and Jaswantnagar over 15 days from April 15th to May 1st. The project will focus on understanding the companies' stock flow from manufacturing to stockists, stockist command areas and rural coverage, delivery frequency, transport costs, retail distribution, margins and costs, sales team visits, merchandising support, brand availability criteria for appointing rural stockists, and support given to rural stockists. Lessons learned will be applied to distribution in ITC's context.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as DOC, PDF, TXT or read online from Scribd
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    14 views2 pages

    Project Distribution

    Uploaded by

    Praveen Chawla
    Sanjesh Kumar Srivatsava will evaluate the distribution practices of HLL and Dabur in the small markets of Kaimganj and Jaswantnagar over 15 days from April 15th to May 1st. The project will focus on understanding the companies' stock flow from manufacturing to stockists, stockist command areas and rural coverage, delivery frequency, transport costs, retail distribution, margins and costs, sales team visits, merchandising support, brand availability criteria for appointing rural stockists, and support given to rural stockists. Lessons learned will be applied to distribution in ITC's context.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as DOC, PDF, TXT or read online from Scribd
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    TRAINING PROJECT AES NAME: SANJESH KUMAR SRIVATSAVA PROJECT TOPIC: EVALUATION OF DISTRIBUTION PRACTICES OF TWO OTHER FMCG

    COMPANIES IN SMALL SIZE MARKETS AND DRAW THE LEARNINGS IN ITC CONTEXT. MARKET S SELECTED FOR PROJECT WORK: KAIMGANJ (FKBD) JASWANTNAGAR (ETAWAH) COMPANIES SELECTED: HLL DABUR Main points to focus on Their flow of stocks from manufacturing unit to WD (Stockist) point. Command area of a Stockist Rural stockist (if any) Frequency of deliveries TIT Freight incurred How distribution is done in retail market Margin Structure and Distribution Cost Frequency of visit of a sales man Distribution at the rural stockist point Budgets for promotions Management for use of merchandising activity- visibility Availability of brands Criteria of appointing a rural stockist. Support given by Stockist and company to a rural stockist

    DURATION:
    15 DAYS

    PERIOD: 15TH April-1st May

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