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    Agency Position

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    stillrivercreative
    This agency memo outlines a position on an issue and recommends a specific action. It provides background on why the issue warrants attention, and argues that the agency should take a certain stance. The rationale lists benefits of the recommended position from most to least important. The summary restates the agency's position, importance of the issue, and indicates next steps.

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    Agency Position

    Uploaded by

    stillrivercreative
    21 views2 pages
    This agency memo outlines a position on an issue and recommends a specific action. It provides background on why the issue warrants attention, and argues that the agency should take a certain stance. The rationale lists benefits of the recommended position from most to least important. The summary restates the agency's position, importance of the issue, and indicates next steps.

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    This agency memo outlines a position on an issue and recommends a specific action. It provides background on why the issue warrants attention, and argues that the agency should take a certain stance. The rationale lists benefits of the recommended position from most to least important. The summary restates the agency's position, importance of the issue, and indicates next steps.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as DOC, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    21 views2 pages

    Agency Position

    Uploaded by

    stillrivercreative
    This agency memo outlines a position on an issue and recommends a specific action. It provides background on why the issue warrants attention, and argues that the agency should take a certain stance. The rationale lists benefits of the recommended position from most to least important. The summary restates the agency's position, importance of the issue, and indicates next steps.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as DOC, PDF, TXT or read online from Scribd
    Flag for inappropriate content
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    Agency Position Memo To: From: Re: Date:

    account exec/manager name

    Subject:

    This document outlines THE AD AGENCYs position on [state issue].

    Background:

    Why its important at this time. Also, why it warrants serious attention [such as - client requested you to think about/take action on it, etc.], appropriate historical background, whats happened in the past/up until now

    s Recommendation: THE AD AGENCY recommends [state action/position] [ if nec. add: heres what it will cost. ]

    Rationale:

    Why this should be done / Support for your position List benefits of the action in descending order of importance

    Summary:

    Summarize the agencys position, re-cap why its important, and indicate next action(s)

    purpose of this document: For tracking the details of the client-agency relationship (you can keep this in your Fact Book). Useful when when the agency needs to go on record in support of a specific position or action. source: Ad Club of Boston seminar, circa Jan. 1992

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