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BUSINESS PROPOSAL
BUSINESS NAME
BUSINESS NAME

PREPARED BY: SUBMITTED TO:

Student 1
Student 2 Prof. John Carlo S. Tan
Student 3 Course Instructor

(Year/Program/Block)

CONTACT NAME
Company/Business address
Email: name@domain.com
Phone: (123) 456-7890
Tel: (123) 456-7890
TABLE OF CONTENT

EXECUTIVE SUMMARY.............................................................................................................3
OUR PRODUCTS/SERVICES.......................................................................................................4
PROJECT OVERVIEW..................................................................................................................5
CHALLENGES AND GOALS.......................................................................................................6
COST, PAYMENT, AND SCHEDULE......................................................................................6
TERMS AND CONDITIONS.........................................................................................................7
AGREEMENT.................................................................................................................................8

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EXECUTIVE SUMMARY
No matter what type of business you run, and where you’re pitching your business proposal, you
can assume your reader is pressed for time. That’s where an executive summary comes in. A
good executive summary will introduce your company and sell your goals and visions in a short,
concise way. By the end your reader will have no doubt about how you can help them - and will
definitely want to keep reading. 

Cover the following points:

 Introduce your business and the work you do (About us)

 Showcase your unique approach to solving client problems
 Add details of your company goals, vision and mission statement 
 Build credibility and social collateral by covering previous successes and clients

Here’s an example to consider - remember your executive summary is your first introduction to
a client, and should reflect your brand and tone of voice at all times:

[Your Business] is a leading provider of [service/product] to businesses in the [industry or niche

name]. With a team of experts boasting extensive experience in the field, we are well placed to
help our clients grow and thrive - even in challenging times. By really getting to know our
customers, our talented team are able to offer unique and customized solutions backed by data
driven analysis and broad research.

As a company/business we believe in building long lasting client partnerships which help us all
grow. To learn more about how our tailor made [service/product] solutions can help your
business flourish, read on.

Putting a smile on a customer’s face is everything to us. Previous happy clients of [Your
Company] include:

 [client 1/target market]

 [client 2/target market]

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OUR PRODUCTS/SERVICES
Provide the list of your products/services along with competitive pricing.

Product and Pricing Information

While the Proposed Solution section is important for persuading the potential client to choose
your company, it is also crucial to provide a well-documented, competitive pricing summary.
Make sure you include pricing for everything that you described in the previous section.
Depending on the good or service you are providing, you might be paid on a fixed fee, hourly, or
per unit basis. You might want to suggest a one-time payment or a series of instalments. If you
will be paid in multiple instalments, consider detailing this in a Pricing Schedule.

Products/Services Price Pricing/Promotional

Strategy

Note: If your pricing structure is complicated, consider using Microsoft Excel, Google Sheets, or
another spreadsheet tool to calculate your final price. You can provide the price in this format
or transfer it to your proposal document.

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PROJECT OVERVIEW
This is your chance to show how well you understand your client’s pain points - and what you
can do to alleviate them. Bear in mind that you may be tackling an issue your client is well aware
of - or you may have spotted ways you can support their business that they haven’t yet
considered yet. Outline the issues you believe your product or service can address within the
client’s business, using market data and research to illustrate your points where possible. 

Projects are typically developed around problems that need to be solved. In this section, show the
potential client that you understand the history of the problem and the unique requirements that it
entails.

Keep your proposal customer-focused. Make the client feel like you understand them better than
any of your competitors.

At this point you can stay quite top level - you’ll go into more detail about the specifics in the
next section.

Here’s an example to consider:

Here’s how the unique [product/service] solutions offered by [Your Company/Business] will
support your business growth.

We know that the [target market] is facing challenges:

 [outline challenge/pain point 1 using data where possible]

 [outline challenge/pain point 2 using data where possible]

And where there is challenge there is also opportunity:

 [outline opportunities - or how you’ll help the reader’s business using data where
possible]

The customized service we offer is key to making sure your business can achieve optimum
growth and outpace the market. Our team will take the time to understand more about your
company and align our strategy to your goals for a unique fit. You can expect ongoing support
and customer service, with regular performance reviews to allow you to see the impact of our
work, and provide opportunities for continuous improvement.

PROPOSED SOLUTIONS

This section is the heart of your proposal. Present your solution in as much detail as possible,
preferably in a step-by-step format that addresses all of the client’s requirements.

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To really drive home the point that your offering meets all of the client’s needs, consider
providing a “features and benefits” table like the one below. It outlines key parts of your
product or service and their specific value to the potential client.

Product/Service Feature Benefit to the Target Customers

Note: You know the saying “a picture is worth a thousand words”? Well, it sounds true in
business proposals! Try to provide tables and pictures when possible, to break up the narrative
and make your points easier to understand. If you work in an area that is suited to it, consider
including images and examples of your products or services.

COST, PAYMENT, AND SCHEDULE

Below you will find a detailed outline of the proposed pricing, payment schedule and payment terms
offered by [Your Company]: 

Initial Payment (ex. Payment Schedule Royalty Fee % Payment Schedule

Franchise Fee) (if applicable)
Payment amount MM/DD/YYYY Ex. 8% of gross sales Ex. Every Quarter

TERMS AND CONDITIONS

Include your company’s terms and conditions. The terms and conditions indicate the provisions,
requirements, rules, specifications, and standards on which the resulting contract will be based.

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Having a concise and understandable terms and conditions leaves less room for
misunderstanding at a later stage, so make sure you capture details such as:

 Project timeline and milestones

 Dates for review as needed
 Payment terms, dates and methods
 Confidentiality
 Terms and rights

Here’s an example to consider - add and edit to make sure your final business proposal covers
everything you need for your specific project:

This [product/service] Business Proposal Contract outlines the terms and conditions that govern
the contractual agreement between [Your Organization/Company] and [client
organization/company]. Both [Your Organization/Company] and [organization/company] agree
to be bound by the terms laid out in this Business Proposal Contract.

whereas, the Seller agrees to deliver [product/service]

whereas, the Purchaser agrees to purchase [product/service] according to the terms and
conditions laid out in this contract. 

Therefore, in consideration of the mutual agreement made by the parties hereto, the Seller and
the Purchaser agree to the following:

Insert your terms and conditions here.

AGREEMENT

In signing this document below, [Your Name] and [Client Name] confirm their agreement to the
terms and conditions laid out in this business proposal and form a binding contractual agreement
beginning on the date of signing. 

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Signature Signature
[Your Name] [Client Name]

Date Date