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Management, 8/E: Powerpoint Presentation To Accompany Chapter 6 of
Management, 8/E: Powerpoint Presentation To Accompany Chapter 6 of
Management, 8/e
John R. Schermerhorn, Jr.
Prepared by: Michael K. McCuddy Valparaiso University Published by: John Wiley & Sons, Inc.
experiences:
Parents were entrepreneurs or self-employed. Families encouraged responsibility, initiative, and independence. Have tried more than one business venture. Have relevant personal or career experience. Become entrepreneurs between 22 and 45 years of age. Have strong interests in creative production and enterprise control. Seek independence and sense of mastery.
Management 8/e - Chapter 6 7
entrepreneurs:
Being motivated by a new idea. Doing for themselves what they were already doing for other employers. Seeking a pathway to opportunity.
Management 8/e - Chapter 6 8
Businesses are limited only by personal creativity. Business-to-Business (B2B) ventures are possible.
Management 8/e - Chapter 6 11
15
customers
Who is your customer? How will you reach key customer market segments? What determines customer choices to buy or not buy your product/service? Why is your product/service a compelling choice for the customer? How will you price your product/service for the customer? How much does it cost to make and deliver your product/service? How much does it cost to attract a customer? How much does it cost to support and retain a customer?
Management 8/e - Chapter 6 17
Maturity stage
19
Equity financing
enterprises
Intrapreneurship Skunkworks
Business incubators
COPYRIGHT
Copyright 2004 John Wiley & Sons, Inc. All rights reserved. Reproduction or translation of this work beyond that named in Section 117 of the United States Copyright Act without the express written permission of the copyright owner is unlawful. Requests for further information should be addressed to the Permissions Department, John Wiley & Sons, Inc. The purchaser may make backup copies for his/her own use only and not for distribution or resale. The Publisher assumes no responsibility for errors, omissions, or damages, caused by the use of these programs or from the use of the information contained herein.