The variable which we have defined and on the basis of which we made the following questionnaire on LIKERT SCALE

since we are pursuing our research work based on Perception of the consumer----Since to analyses the consumer perception is our primary object so based on that we have three questions.

VARIABLES Consumer perception Choice LimitationAccording to customer interest(customization)ConfidentialFamiliarityTrust ,well-known or reputationAttractive rewardsEasy accessInteractive Personal item-

QUESTIONS 1,2,14,15 3 4 5 6 7 8,9 10 11 12 13

Questionnaire I would like to thank you in advance for your valuable time and answer. All answers and your personal information will be kept confidential. These answers will be part of a study on consumers permission in mobile advertising. Gender: Male Female

Mobile Advertising Please tick one only

1 Strongl y Disagre e 1 Do you consider mobile advertising to be irritating or annoying? 2 3 Is mobile advertising a form of invasion of privacy to you? Would you opt-in (subscribe) to mobile advertisement if you could easily opt-out (terminate) anytime? 4 Would you prefer to filter or set limitations on mobile messages received? 5 Would you be interested in all of the advertisement messages received?

2 Disagre e

3 Neutral

4 Agree

5 Strongl y Agree

1 Strongl y Disagre e 6 Would you read mobile advertisements that are sent to your mobile device without your permission? 7 Would you be more interested in mobile advertisement about a brand that you are more familiar with? 8 Would you trust information that is provided through mobile advertising? 9 Would you have trouble trusting the content of mobile advertisement if the brand associated is not famous or well known? 10 Would you be more Interested in receiving mobile advertisements with attractive rewards? (eg. promotions, discounts, free gift, lucky draw etc.) 11 Do you agree that mobile Advertisement is an easy way to access information and promotions? 12 Would you consider mobile Advertising to be a form of interactive? 13 Is your mobile device considered a personal item to you?

2 Disagre e

3 Neutral

4 Agree

5 Strongl y Agree

1 Strongl y Disagre e 14 15 Do you perceive mobile advertisements as fraud? Is mobile advertising entertaining and informative to you?

2 Disagre e

3 Neutral

4 Agree

5 Strongl y Agree