To understand the consumer preferences towards Nestlé

Mentor: Anurag Bhagchandani

1. Name, age
2. Have you heard about Nestlé?
 Yes
 No
3. How do you see Nestlé company as?
 Baby food company
 Cereals company
 Coffee company
 Chocolate company
4. Influencing factors for buying the products
 Quality
 Price
 Advertisement
 Brand image
5. How many Nestlé products are consumed by you or at your home in a week?
 1-3
 4-6
 7-9
 Others (Please specify)
6. Where do you prefer buying the product?
 Retail stores
 E-commerce sites (Amazon,Jiomart,dmart,blinkit,bigbasket,etc)
7. How would you rate availability of Nestlé products?
 Very good
 Good
 Average
 Poor
 Very poor
8. Your source of awareness of the Nestlé brand
 Friends and relatives
 Advertisement
 Others
9. Which mode of advertisement influence you most to buy the product?
 Television
 Magazine
 Radio
 Social media
 Billboards
 Others
10. How satisfied are you with the product?
 Satisfied
 Neutral
 Unsatisfied
11. What is that you would most like to change about Nestlé?
  Price
 Quantity
 Packaging
 Advertisement
 Quality
12. How reasonable do you find Nestlé price to be?
 Very reasonable
 Reasonable
 Average
 High
 Unreasonable