ACTIVIDAD DE APRENDIZAJE 14

EVIDENCIA 5: WORKSHOP “USING VERBS TO BUILD CUSTOMER SATISFACTION

TOOLS”

FICHA: 1966024

PRESENTADO POR:
DAVID E. CORONEL GUTIÉRREZ

SERVICIO NACIONAL DE APRENDIZAJE

SENA

21 EPTIEMBRE 2020
1. How likely is that you would recommend this company to a friend or colleague?

Not all likely Extremely likely

0 1 2 3 4 5 6 7 8 9 10

2. Overall, how satisfied or dissatisfied are you with our company?

 Very satisfied.

 Somewhat satisfied.

 Neither satisfied nor dissatisfied.

 Somewhat dissatisfied.

 Very dissatisfied.

3. Which of the following words would you use to describe our products? Select all
that apply.

 Reliable.

 High quality.

 Useful.

 UnIque.

 Good value for money.

 Overpriced.

 Impractical.

 Ineffective.
  Poor quality.

 Unreliable

4. How well our products meet your needs?

 Extremely well.
 Very well.
 Somewhat well.
 Not so well.
 Not at all well.
5. How would you rate the quality of the product?

 Very high quality.

 High quality.
 Neither high nor low quality.
 Low quality.
 Very low quality.
6. How would you rate the value for money of the product?

 Excellent.
 Above average.

 Average.
 Below average.
 Poor.
7. How responsive have we been to our questions or concerns about our products?
 Extremely responsive.

 Very responsive.
  Somewhat responsive.
 Not so responsive.

 Not at all responsive.

 Not applicable.

8. How long have you been a customer of our company?

 This is my first purchase.

 Less than six months.
 Six months to a year.
 1- 2 years.
 3 or more years.
 I haven’t made a purchase yet.

9. How likely are you to purchase any of our products again?

 Extremely likely.
 Very likely.

 Somewhat likely.
 Not so likely.
 Not at all likely.
10. Do you have any other comments, questions or concerns?

They could do more promotions in a row.

 ANALYSIS OF THE SURVEY

The study of customer needs is one of the most interesting topics in the world of marketing, as it is a
fundamental matter to be able to effectively implement marketing actions by Éxito companies and
achieve boosting their sales.
Evaluating the perception of consumers in this case of the products of the Éxito Store gives us the
possibility of observing which attributes are evaluated by the clients through studies carried out,
where the results show a significant reception of these products according to the quality offered to a
lower price than products offered by industrial brands.

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