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IT Director Empathy Map

Large/Medium Company Decider


Thoughts/Wishes

Observation (sight) Hearing


Make $ and make the company $. Have more decision power/grow inside a company Achieve client satisfaction through good products Please upper management (boss)/stakeholders Reduce costs Provide good IT support to the company

High amount of different technology An ocean of daily and constant inovation and offering Watches competitors growing and needs to react Watches the companies projects' cost and times slip Watches how other IT directors view and manage their departements

Speaking/Action

Moved by bosses'/inuencers opinion Hears constant economic crisis Inuenced through internet channel Hears about software development spending

Cost reduction through (learned in an interview with chief architect of BCP): Supplier contract renegotiation Resource optimization Company restructure through discharging people Redesign development process Use tools like Kamino Obtain more technology to achieve Less development times
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Summer of startups

Pain

More resource optimization

Win/Aspirations/Desire

Costs Time of Software Development Negative client impact of software products with bugs Fear of project failure Fear of negative feedback by boss/stakeholder Obstacles: Resistance/Need to change Project slip

Grow inside the company Optimize human/technological resources Measures success through development time prot costs stakeholder/client/boss acceptance

Summer of startups

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Empathy Map: IT Director

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