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    Corporate Brand: Wipro. 7.1. Overview. 7.1.2. Board of Directors. 7.2. Brand Identity - Elements and Types. 7.3. Brand Personality and tone of voice. 7.4. Brand Usage Guidelines. 7.4.1. Common Usage Violations. 7.4.2. Letterhead. 7.4.3. Letterhead of Business unit. 7.4.4. Envelopes. 7.4.7. Signage and Boards. 7.4.8. Press Advertisement. 7.4.9. Irregular Sized POPs

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    Corporate Brand: Wipro. 7.1. Overview. 7.1.2. Board of Directors. 7.2. Brand Identity - Elements and Types. 7.3. Brand Personality and tone of voice. 7.4. Brand Usage Guidelines. 7.4.1. Common Usage Violations. 7.4.2. Letterhead. 7.4.3. Letterhead of Business unit. 7.4.4. Envelopes. 7.4.7. Signage and Boards. 7.4.8. Press Advertisement. 7.4.9. Irregular Sized POPs

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    6 views3 pages

    Page No

    Uploaded by

    Ayush Dixit
    Corporate Brand: Wipro. 7.1. Overview. 7.1.2. Board of Directors. 7.2. Brand Identity - Elements and Types. 7.3. Brand Personality and tone of voice. 7.4. Brand Usage Guidelines. 7.4.1. Common Usage Violations. 7.4.2. Letterhead. 7.4.3. Letterhead of Business unit. 7.4.4. Envelopes. 7.4.7. Signage and Boards. 7.4.8. Press Advertisement. 7.4.9. Irregular Sized POPs

    Copyright:

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    of 3

    Contents 1. Introduction for corporate branding. 2. What is Brand? 2.1. Meaning. 2.2. Concept. 2.3. Brand awareness. 2.4.

    Brand promise. 2.5. Global brand. 2.6. Local brand. 2.7. Brand name. 2.8. Brand identity. 2.9. Visual brand identity. 3. What is Brand image? 4. Case study that illustrates the importance of brand. 5. What is corporate branding? 6. Corporate Brand Logo Evaluation. 7. Corporate Brand: Wipro. 7.1. Introduction for Wipro. 7.1.1. Overview. 7.1.2. Board of Directors. 7.2. Brand Identity Elements and Types. 7.2.1. Brand Identity Elements. 7.2.2. Brand Identity Forms. 7.3. Brand Personality and tone of voice. 7.4. Brand Usage Guidelines. 7.4.1. Common Usage Violations. 7.4.2. Visiting Card. 7.4.3. Letterhead. 7.4.4. Letterhead of Business unit. 7.4.5. Envelopes. 7.4.6. Merchandize Shirts / T-shirts. 7.4.7. Signage & Boards. 7.4.8. Press Advertisement. 7.4.9. Point-of-Purchase (POP) material.

    Page No 1 2 2 3 4 4 4 5 5 6 7 9 10 13 16* 41 41 41 42 44 44 47 51 55 57 59 64 66 67 68 74 76 80

    7.4.10. Posters. 7.4.11. Danglers. 7.4.12. Streamers. 7.4.13. Irregular Sized POPs. 7.4.14. Brochures & Templates. 7.4.15. Hoardings. 7.4.16. Packaging. 7.4.17. Typography. 7.4.18. Channel Partner Shop Signage. 7.4.19. Wipro Branding on Bus. 7.4.20. Acquired Co. Branding. 7.4.21. Mailers. 7.5. Brand Governance. 8. Conclusion

    82 83 84 85 87 88 91 92 98 104 106 111 112

    7.4.7. 7.4.3. Letterhead 7.4.3. Letterhead 7.4.3. Letterhead 7.4.3. Letterhead

    Brand Personality & Tone of Voice Brand Usage Guidelines Brand Governance Brand Information Guide.

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