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Conducting a SWOT

Des Lee Futurscope Ltd.

Introduction

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Introduction to SWOT analysis Issues to consider when doing a SWOT Pitfalls Questions at any time

Model of Strategic Planning

Environment

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Resources

Analysis

Choice

Implementation

SWOT Output
A description! Qualitative Introspective Subjective Creative Agreed/consensual

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SWOT Analysis

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External factors Opportunities & Threats

Internal Factors Strengths & Weaknesses

Key Definitions

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Boundary for external analysis Benchmark for internal analysis

Opportunities and Threats

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Audit external influences Nature of the environment Market analysis Competitor analysis

Audit the Environment

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A brainstorming activity to generate ideas

Which environmental (external) influences have affected the department in the past and which are likely to do so in the future?

Nature of Environment Political factors Economic factors Socio-cultural factors Technological factors Environmental factors Legal factors

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What matters?

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Identify the features or combination of features to which the department needs to pay attention over the strategic planning period

Strengths and Weaknesses

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Internal focus Resources Power Seven Ss

Seven Ss
Strategy Structure Systems Staff Skills Style Shared values

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What matters?

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Identify the internal strengths and weaknesses to which the department needs to pay attention over the strategic planning period

Future actions
As a result of SWOT What future directions could the department go in? What actions could/should the department take? Prioritise them

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Issues to consider

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Level of involvement Methodology Internal or external facilitation Inclusion of minority views

Pitfalls Power structures and cliques Relationships Mixed agendas Academic and non-academic views Group dynamics

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