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  • India Report

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    Dusan Seong
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    Ad inventory in India grew 29% in Q2 with an audience reach of 87 million people, primarily on Nokia, Samsung, and White Box phones which accounted for over 90% of devices. Smartphone penetration was 26% with the average cost per click being $0.01 in June. The majority of users were male (84%) with the largest operating systems being Android (25%), followed by Samsung (22%) and Nokia S40 (20%).

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    Ad inventory in India grew 29% in Q2 with an audience reach of 87 million people, primarily on Nokia, Samsung, and White Box phones which accounted for over 90% of devices. Smartphone penetration was 26% with the average cost per click being $0.01 in June. The majority of users were male (84%) with the largest operating systems being Android (25%), followed by Samsung (22%) and Nokia S40 (20%).

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PDF, TXT or read online from Scribd
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    15 views1 page

    India Report

    Uploaded by

    Dusan Seong
    Ad inventory in India grew 29% in Q2 with an audience reach of 87 million people, primarily on Nokia, Samsung, and White Box phones which accounted for over 90% of devices. Smartphone penetration was 26% with the average cost per click being $0.01 in June. The majority of users were male (84%) with the largest operating systems being Android (25%), followed by Samsung (22%) and Nokia S40 (20%).

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 1

    India

    Summary Ad inventory grew by 29% in Q2. Audience reach: 87 million Top devices: Nokia, Samsung and White Box Phones. Smartphone penetration: 26% Average June CPC: USD 0.01 per click
    1,000 6,000

    Millions

    5,000

    4,000

    3,000

    2,000

    0 Jan-12 Feb-12 Mar-12 Apr-12 May-12 Jun-12

    Demographics

    Gender

    Female 16%

    Male 84%

    Operating Systems and Handsets

    Operating Systems
    iOS Android Symbian Nokia S40 Samsung FP MTK Others 9% 0.2% 0.3% 2.7% 3.4% 20% 22% 13% 16% 17% 21% 24% 26% 25%

    Handsets
    Jun 12
    HTC LG SonyEricsson Samsung White Box Phones Nokia
    1%

    Mar 12

    1%

    2%

    25%

    27%

    43%

    2012 BuzzCity. All Rights Reserved

    9 of 24

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