DATA REQUIRED

1. Sales record of the dealers in Karachi of past three years Models Sold Age group Reasons to buy Income level Location of purchase

2. Demographics of Karachi Population Family size Age groups Income level Marital status

3. Product details of Atlas Honda bikes for understanding the working of product to find competitive advantage 4. Product summary of competitors and Sales summary

5. Promotional activities Atlas Honda using now and how 6. Selling techniques of Atlas Honda and Competitors which they are currently using 7. In what place currently Atlas Honda bikes are placed in the consumer mind 8. Number of Honda Bikes present in Karachi 9. Market Share of Honda and other 10. Data of past TV ads , billboards ,coupon, concerts , sponsorships ,social media or any schemas used by Atlas Honda