Scribd Logo
Upload

Welcome to Scribd!

  • Aminew Egy

    Uploaded by

    Wael Abbas
    14 views1 page
    The document provides advertising spending data for Egypt from 2009 to 2011. It shows: 1) Total advertising spending decreased 50% from 713 million USD in 2010 to 355 million USD in 2011, with declines seen across all media. 2) Television remained the largest segment but saw the largest decline, down 70% year-over-year. Newspaper spending dropped 36% while magazine spending fell 33%. 3) The top advertising spenders in 2011 were Mobinil, Vodafone, Pepsi, Etisalat Egypt, and Coca-Cola. Outdoor and television saw the largest decreases in spending compared to other media.

    Original Description:

    Copyright

    © Attribution Non-Commercial (BY-NC)

    Available Formats

    PDF, TXT or read online from Scribd

    Did you find this document useful?

    Is this content inappropriate?

    Report this Document
    The document provides advertising spending data for Egypt from 2009 to 2011. It shows: 1) Total advertising spending decreased 50% from 713 million USD in 2010 to 355 million USD in 2011, with declines seen across all media. 2) Television remained the largest segment but saw the largest decline, down 70% year-over-year. Newspaper spending dropped 36% while magazine spending fell 33%. 3) The top advertising spenders in 2011 were Mobinil, Vodafone, Pepsi, Etisalat Egypt, and Coca-Cola. Outdoor and television saw the largest decreases in spending compared to other media.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
    14 views1 page

    Aminew Egy

    Uploaded by

    Wael Abbas
    The document provides advertising spending data for Egypt from 2009 to 2011. It shows: 1) Total advertising spending decreased 50% from 713 million USD in 2010 to 355 million USD in 2011, with declines seen across all media. 2) Television remained the largest segment but saw the largest decline, down 70% year-over-year. Newspaper spending dropped 36% while magazine spending fell 33%. 3) The top advertising spenders in 2011 were Mobinil, Vodafone, Pepsi, Etisalat Egypt, and Coca-Cola. Outdoor and television saw the largest decreases in spending compared to other media.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 1

    Pan Arab Research Center

    Millions US$ 355 - 50%

    EGYPT* - 2011 [ Jan - Jun ]


    Tot

    26
    %Var'n

    Chapter

    Abbreviation

    Food Beverages And Tobacco


    Government/Organization Advertising
    Communications & Public Utilities
    Publishig Media
    Financial Services
    Insurance & Real Estate & Properties
    Shopping Malls & Retail Stores
    Professional Services
    Vehicles,Accessories & Supply
    Business/Construct Equip. & Supply
    Toiletries Hygiene/ House Care Products
    Hotel, Travel & Tourism
    Household Appliances
    Entertainment
    Other Services
    Clothing,Jewellery & Personal Acs

    50

    13

    CN

    Y2009

    Y2010

    Y2011

    Sh%

    Y11/10

    TV

    Media Split %
    NP MG RD OD

    41
    56
    99
    44
    30
    56
    31
    19
    37
    22
    11
    19
    22
    21
    5
    6
    521

    76
    155
    74
    64
    50
    56
    30
    22
    45
    24
    24
    20
    25
    34
    8
    6
    713

    48
    46
    40
    35
    29
    26
    21
    20
    17
    16
    14
    12
    12
    11
    5
    4
    355

    14
    13
    11
    10
    8
    7
    6
    6
    5
    5
    4
    3
    3
    3
    1
    1
    100

    -37
    -70
    -46
    -45
    -42
    -54
    -30
    -9
    -62
    -33
    -42
    -40
    -52
    -68
    -38
    -33
    -50

    72
    28
    12
    24
    13
    1
    0
    42
    6
    39
    65
    15
    4
    4
    4
    0
    26

    2
    49
    46
    64
    68
    82
    75
    45
    67
    40
    6
    46
    70
    79
    63
    57
    50

    FBT
    GOA
    CPU
    PUM
    FS
    INR
    SMR
    PRS
    VAS
    BCS
    THP
    HTT
    HHA
    ENT
    SER
    CJP

    Total
    Y2011 Media Split %

    1
    2
    3
    3
    5
    4
    10
    5
    9
    5
    5
    13
    13
    4
    9
    22
    5

    9
    3
    23
    2
    5
    1
    5
    3
    9
    6
    5
    16
    5
    6
    11
    2
    7

    Top Brands Y2011 (000 US$)

    16
    18
    16
    7
    10
    13
    11
    5
    9
    11
    20
    11
    8
    7
    14
    19
    13

    0
    0
    0
    0
    0
    0
    0
    0
    0
    0
    0
    0
    0
    0
    0
    0
    0

    90%

    160

    80%

    Rank
    1
    2
    3
    4
    5
    6
    7
    8
    9
    10
    11
    12

    140

    70%
    120

    60%
    50%

    100

    40%

    80

    30%

    60

    20%
    40

    10%

    20

    0%

    TV

    NP

    MG

    RD

    OD

    CN

    Y2011

    Y2010

    Brand
    Radio _ Tv Union
    Pepsi
    Royal
    Estefta`a Dostor
    7-up
    Sun Bites
    H2oh!
    Banque Misr
    Chipsy Delights
    Mirinda
    Telecom Egypt
    Chipsy

    Y2011
    6,249
    5,734
    5,063
    3,762
    3,695
    3,577
    3,378
    3,164
    2,729
    2,509
    2,374
    2,023

    Y11/10

    N
    -63
    14
    N
    -13
    N
    -12
    -31
    N
    -28
    -60
    -76

    %Var'n

    (Millions US$ - Semi Logarithmic)


    180

    %Var'n

    Rank
    1
    2
    3
    4
    5
    6
    7
    8
    9
    10
    11
    12

    Newspapers Top Spenders

    Annual Growth Y2009 - Y2011

    100%

    Television Top Spenders

    Brand
    Mobinil
    Vodafone
    Nat`l B.egypt
    Amer Group
    Etisalat Egypt
    Theatre Art.hse.
    Good News Cinema
    Al Nassagoun
    Al Hayah
    Banque Misr
    Chevrolet
    Degla Real S.inv

    Y2011
    4,703
    4,642
    4,434
    3,053
    2,986
    2,424
    2,108
    1,735
    1,692
    1,657
    1,619
    1,331

    Y11/10

    -34
    -17
    -26
    126
    -37
    -11
    E
    25
    137
    -17
    -55
    -59

    Magazines Top Spenders

    Y2009

    %Var'n

    Rank Brand

    Monthly Spend Analysis (Millions US$)Y2009 - 2011

    1 Comm.int`l Bank

    (Millions US$)

    Period
    Jan
    Feb
    Mar
    Apr
    May
    Jun
    Total

    160
    140
    120
    100
    80
    60
    40

    Y2009
    72
    75
    90
    88
    91
    110
    521

    Y2010
    103
    111
    127
    105
    129
    141
    713

    Y2011
    89
    29
    50
    58
    62
    70
    355

    Var'n %
    Y11/10
    -14
    -74
    -61
    -45
    -52
    -50
    -50

    20

    2
    3
    4
    5
    6
    7
    8
    9
    10
    11
    12

    Tecnogas
    Egyptair
    Mobinil
    Vodafone
    Kiriazi
    Al Nassagoun
    Emaar
    B.m.w.
    Jeep
    Modern Arab Inst
    Ntra

    Y2011

    Y11/10

    463

    187

    387
    331
    307
    307
    292
    252
    214
    200
    198
    192
    147

    90
    -10
    -1
    -33
    -9
    21
    137
    124
    -35
    N
    -12

    Radio Top Spenders


    Y2011

    Y2010

    Y2009

    Overall Media Split Analysis (Millions US$)


    Y2009
    Value
    107
    250
    27
    136
    521

    Media
    Television
    Newspaper
    Magazine
    Others
    Total

    Sh%
    21
    48
    5
    26
    100

    Y2010
    Value
    Sh%
    306
    43
    275
    39
    25
    3
    107
    15
    713
    100

    Y2011
    Value
    92
    176
    17
    70
    355

    Sh%
    26
    49
    5
    20
    100

    Var'n % Growth Index*


    Y2010/2011 Y11
    Y10
    -70
    86
    284
    -36
    70
    110
    -33
    61
    92
    -35
    52
    79
    -50
    68
    137

    *Index base Y2009

    Rank
    1
    2
    3
    4
    5
    6
    7
    8
    9
    10
    11
    12

    Brand
    Mobinil
    Etisalat Egypt
    Pepsi
    Vodafone
    Coca Cola
    Link Dot Net
    Microsoft
    Nokia
    Nescafe
    Mcdonald`s
    Comm.int`l Bank
    Peugeot

    Y2011
    1,539
    1,525
    1,418
    1,191
    1,069
    464
    405
    384
    368
    359
    341
    341

    %Var'n
    Y11/10

    22
    28
    35
    -16
    252
    E
    E
    71
    -11
    2
    21
    N

    Outdoor Top Spenders

    (Millions US$ - Semi Logarithmic)

    %Var'n

    Annual Growth & Media Split Y2009 - Y2011

    350

    Television

    300
    250

    Newspaper

    200
    150

    Magazine

    100
    50

    Others

    0
    Y2009

    Y2010

    Y2011

    Rank
    1
    2
    3
    4
    5
    6
    7
    8
    9
    10
    11
    12

    Brand
    Etisalat Egypt
    Mobinil
    Vodafone
    Pepsi
    Chipsy
    Head & Shoulders
    Coca Cola
    Cairo Bank
    Telecom Egypt
    88.2 Radio Hits
    Ariel
    Sodic

    E - Exceeding the limit >300%

    Y2011
    2,135
    1,755
    1,655
    1,057
    895
    781
    726
    703
    574
    543
    502
    494
    N - New

    Y11/10

    77
    -19
    -19
    2
    108
    E
    -10
    79
    -12
    N
    23
    -34

    You might also like