BCG Matrix The BCG matrix method is based on the product life cycle theory that can be used

to determine what priorities should be given in the p r o d u c t p o r t f o l i o o f a b u s i n e s s u n i t . To ensure long-term value c r e a t i o n , a c o m p a n y s h o u l d h a v e a p o r t f o l i o o f p r o d u c t s t h a t contains both high-growth products in need of cash inputs and low-growth products that generate a lot of cash.I t h a s 2 d i m e n s i o n s : m a r k e t s h a r e a n d m a r k e t g r o w t h . T h e b a s i c idea behind it is that the bigger the market share a product has other f a s t e r t h e p r o d u c t ' s m a r k e t g r o w s t h e b e t t e r i t i s f o r t h e company.

Relative Market Share Market Growth Rate High STARS Power Generation Agro Products(fortune Oil) Port and Logistics QUESTIONMARKS Farmpik Power Transmission InfrastructureDevelopement

Low CASH COWS Coal Trading Power Trading DOGS