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  • Research in Small Organization

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    Kimberly Onose
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    Marketing research is accessible to smaller organizations with smaller budgets through techniques like observation, informal surveys, and using secondary data, as managers in small businesses can gain good marketing information through paying attention to customer preferences and what occurs around them without needing large research teams or budgets.

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    Marketing research is accessible to smaller organizations with smaller budgets through techniques like observation, informal surveys, and using secondary data, as managers in small businesses can gain good marketing information through paying attention to customer preferences and what occurs around them without needing large research teams or budgets.

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    Attribution Non-Commercial (BY-NC)
    Download as PPT, PDF, TXT or read online from Scribd
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    3 views7 pages

    Research in Small Organization

    Uploaded by

    Kimberly Onose
    Marketing research is accessible to smaller organizations with smaller budgets through techniques like observation, informal surveys, and using secondary data, as managers in small businesses can gain good marketing information through paying attention to customer preferences and what occurs around them without needing large research teams or budgets.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPT, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 7

    Marketing Research in Smaller Organization

    Managers believe that marketing research can only be done by the experts in large companies with larger research budgets.

    Many marketing research techniques can be used by smaller organizations and at little or less expense.

    Managers of small businesses can obtain good marketing information by observing what occurs around them.

    Managers conduct informal surveys to know and learn what customers like and dislike.

    Advertisements provide special help to small organizations.

    Secondary data collection, observation, surveys, and experiments can be used effectively by small organizations with small budgets.

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